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Six Patterns of Success <ul><li>II. Adapted Patterns </li></ul>I. Native Patterns IIA. Competition Scrabulous, Jetman, Lea...
 
Self-Expression Deceive Group Exchange Provoke & Retal i ate Compete Reveal & Compare
Behavior differs by pattern 1A. Provoke & Retaliate 1B.Reveal & Compare 2A. Self-expression 2B. Group Exchange II. Compete...
Questions? Michael Weiksner [email_address] Xingxin Lui [email_address] BJ Fogg, PhD [email_address]
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Patterns of Success on Facebook

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Patterns of Success on Facebook

  1. Six Patterns of Success <ul><li>II. Adapted Patterns </li></ul>I. Native Patterns IIA. Competition Scrabulous, Jetman, Leaderboards IIB Deception Fake FB buttons, install tabs, bait & switch X Me, Bless you, Kiss Me, Zombies Likeness, Send HOTNESS, Are YOU interested? Graffiti, iLike, Movies, (fluff) friends SuperWall, BumperSticker, Quizzes 1. Individually Directed 2. Group Directed A. Take Action 1A. Provoke & Retaliate 2A. Reveal & Compare B. Create Artifact 1B. Self-expression 2B. Group Exchange
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  3. Self-Expression Deceive Group Exchange Provoke & Retal i ate Compete Reveal & Compare
  4. Behavior differs by pattern 1A. Provoke & Retaliate 1B.Reveal & Compare 2A. Self-expression 2B. Group Exchange II. Compete Daily Users 5,400,000 8,100,000 5,000,000 11,100,000 2,200,000 Number of apps 23 26 26 14 9 Users/App 237,000 311,000 192,000 792,000 248,000 Installs 83,800,000 142,000,000 99,400,000 84,400,000 15,900,000 %active 6.5% 5.7% 5.0% 13.1% 14.0%
  5. Questions? Michael Weiksner [email_address] Xingxin Lui [email_address] BJ Fogg, PhD [email_address]

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