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Intel Confidential — Do Not Forward
Intel in Big Data and the Internet of Things
Todd Speck – Director, Intel 3SO
5/30/14

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Intel Confidential
Legal Disclaimers
All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.
Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor
families. Go to: http://www.intel.com/products/processor_number
Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications.
Current characterized errata are available on request.
Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM). Functionality, performance or other
benefits will vary depending on hardware and software configurations. Software applications may not be compatible with all operating systems. Consult your PC
manufacturer. For more information, visit http://www.intel.com/go/virtualization
No computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) requires a computer system with Intel® Virtualization
Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible measured launched environment (MLE). Intel TXT also
requires the system to contain a TPM v1.s. For more information, visit http://www.intel.com/technology/security
Requires a system with Intel® Turbo Boost Technology capability. Consult your PC manufacturer. Performance varies depending on hardware, software and system
configuration. For more information, visit http://www.intel.com/technology/turboboost
Intel® AES-NI requires a computer system with an AES-NI enabled processor, as well as non-Intel software to execute the instructions in the correct sequence. AES-NI is
available on select Intel® processors. For availability, consult your reseller or system manufacturer. For more information, see http://software.intel.com/en-us/articles/intel-
advanced-encryption-standard-instructions-aes-ni/
Intel product is manufactured on a lead-free process. Lead is below 1000 PPM per EU RoHS directive (2002/95/EC, Annex A). No exemptions required
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Intel, Intel Xeon, Intel Core microarchitecture, the Intel Xeon logo and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the
United States and other countries.
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Intel Confidential
Big Opportunity: Extract value from data
x =
THINGS DATA VALUE
Revenue
Growth
Cost
Savings
Margin
Gain
50 Billion 35 ZB

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Intel Confidential
Big Gap: Roadblocks on the journey
x =
THINGS DATA VALUE
Revenue
Growth
Cost
Savings
Margin
Gain
50 Billion 35 ZB
NO NO NO
SECURITY INSIGHT PROOF
Pay more for data
management
Delay insights with batch
processing
Waste time on misguided pilots
Use sub-optimal hardware
Hold back production deployment
Worry about attacks Bring data to compute -- fail to scale
Fail to show ROI
Store underutilized data

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Intel Confidential
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Big Picture: Datacenter Inflection
Cluster to Cloud
ASIC to IA/Fabric3
Big Data4
Physical to Virtual
SW-only to HW-assisted2
2010 2011 2012 2013
Public
Private
2008 2009 2010 2011 2012 2013
Virtualized
Nonvirtualized
RISC to IA
UNIX to Linux
1
Linux/x86 Units
UNIX/RISC units
2000 20132001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0
Intel Confidential — NDA ONLY
“In 2000 Intel saw Linux coming &
invested in heavily in Red Hat; in
2005 we saw virtualization
happening and invested in VMware;
in 2008 we started investing heavily
in hyper-scale computing.”
We think big data & Hadoop
will dwarf all of them.”
Diane Bryant, SVP & GM
Data Center Group, Intel

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Intel Confidential
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Now introducing our Strategic Big Data Partner
Other brands and names are the property of their respective owners
Enabling the Apache Hadoop ecosystem with joint leadership

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Intel Confidential
Big Deal: Cloudera + Intel Alliance
Intel invests $740M in Cloudera
 As Intel’s largest datacenter venture deal, represents Intel commitment to big data
 Supports Cloudera’s ability to remain independent
Intel & Cloudera drive innovation through open source
 Accelerate evolution of Hadoop by joining forces on foundational technologies
 Enable open source developers to innovate in and on top of the Hadoop platform
Intel enables CDH to run best on Intel Architecture
 Enables Cloudera to make best use of Intel data center technologies
 Provides datacenter infrastructure for Cloudera development & benchmarking at scale

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Intel Confidential
Big Goal: Converge on one open source platform
• Most stable, compatible, and mature
Hadoop distribution
• Leading SQL functionality &
performance (Impala)
• Deepest management and governance
capabilities
• 150 Hadoop developers
• 100 open source committers
• The only distribution with performance
and security enhanced from the silicon up
• Leading security capabilities including
encryption, access control, and auditing
• 50 Hadoop developers and 12
committers
• Long-standing committment to open
source with 1000 developers working on
Linux, KVM, Xen, Java, OpenStack, Hadoop

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Intel Confidential
Driving innovation through open source
Project Gryphon
Impala
Ramp innovation in Apache Hadoop platform while reducing fragmentation
SQL Impala
Apache Storm
Apache Spark Streaming
Streaming Spark Streaming
Apache Tez
Apache Spark
Performance Spark
Project Rhino
Apache Sentry
Security Project Rhino (including Sentry)
Storage Apache HDFS
Apache HBase
Accelerated investment in both

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Intel Confidential
Enabling CDH to run best on Intel Architecture
Software & Silicon co-evolve to deliver dramatic gains
1
Push compute-
intensive work down
to the silicon
Increase main
memory utilization up
to 20X
Design for rack-
scale architecture
Encryption (AES-NI)
Compression (SSE 4.2)
Math (MKL)
200:1
10:1
Improve Disk:Memory
2 3

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Intel Confidential
Focus of Joint Engineering
Feature / Target Cloudera Enterprise
SECURITY
• HDFS Encryption and extended file ACLs
• Centralized authorization via Sentry
• Simplified Kerberos
• HBase cell-level authorization
• Search: document and index security
• Auditing & data lineage
PERFORMANCE
• Crypto acceleration with AES-NI
• MR/Shuffle optimizations
• Compression acceleration with SSE 4.2
• Optimizations using AVX and other IA
• Optimizations using MKL
• Explore Xeon Phi with Java support
MANAGEMENT
• Service management extensions
• Simplified cloud provisioning, including AWS support
• Backup and Disaster Recovery
• Deeper diagnostics of various modules
• Support for Azure, VMware, OpenStack
• Extended RBAC in Cloudera Manager
APPLICATIONS
• Certified w/ Intel Enterprise Edition of Lustre
• Impala enhancements including low-latency SQL
engine, SQL-92 analytic queries, and more
• Spark support in CDH, including Spark on YARN, Spark
security, and Spark streaming
• SQL on HBase
• Spark interoperability with Impala
• Wire encryption for Spark
• Pig integration with Spark
• Spark/Sentry integration

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Intel Confidential
Cloudera Enterprise Data Hub powered by Apache Hadoop
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Enterprise Data Hub, powered by Apache Hadoop
Storage for Any Type of Data
Unified, Elastic, Resilient
Batch
Processing
Workload Management
Online NoSQL
Analytic
SQL
Search
Stream
Processing
3rd Party
Apps
System
Management
Data
Management
, Secure
Open Source
Scalable
Flexible
Cost-Effective
✔
Managed ✔
Open Architecture
✔
Secure
Governed
✔ Filesystem
Machine
Learning

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Intel Confidential
Improving Apache Hadoop performance with IA
Up to
50% Faster
Up to
80% Faster
Up to
50% Faster
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any
change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
Source: Intel Internal testing
For more information go to : intel.com/performance
`
As measured by time to completion of 1TB sort on 10 node cluster
NetworkStorage & MemoryCompute
Compared to previous
generation
SSD compared to HDD 10GbE compared to 1GbE

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Intel Confidential
Enabling ecosystem with joint leadership
• Market leader in big data
management systems
• Largest base of paid customers & free
users
• Consistently delivering industry-
leading capabilities around Apache
Hadoop
• Market leader in silicon
• Long & successful history of
investment and collaboration with
software platforms
• Global reach; market leading Hadoop
distribution in China

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Intel Confidential
Joint customers leading the way
Revenue
Growth
Cost
Savings
Margin
Gain
• Captures TB’s of data from smart meters
• Analyzes usage patterns to optimize consumption
• $320M USD in utility savings
“Utilities simply can’t cope with the vast volumes of smart
meter data – not just with storing the data, but being able to
analyze it and put it to use”
-- Drew Hylbert, VP Technology & Infrastucture, Opower

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Intel Confidential
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Unlocking Big Data Value With Graph Analytics - (Beta test via Intel)
Graph
Query Processing
&
Storage
Input Data
Construct Graph Analyze Graph Mine Graph
Insight & Prediction
HDFS*
DB
Web
Docs
 Deliver a fully-integrated solution that is easy to program
 Scale like Hadoop*; speed and accuracy of in-memory graph analytics and mining
 Enable applications in network security, retail, life sciences, financial markets, etc.

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Intel Confidential
Enablement Professional Services (EPS)

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Intel Confidential
Summary: Faster Insights, Better Security, Less Complexity
• Maintain an open horizontal platform for big data
• Continue to enhance Apache Hadoop and related projects
Accelerate innovation via open source software
• Optimize performance across compute, storage, & network
• Ensure platform security, enhanced by hardware
Enable CDH to run best on IA
• Establish usage models and industry standard benchmarks
• Develop reference architectures and industry-wide solutions
Foster evolution of big data ecosystem

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Intel Confidential
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More Resources
intel.com/bigdata
cloudera.com

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Intel Confidential — Do Not Forward