Stamats 2012 teens_talk_infographic_poster

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Highlights from 2012 Stamats TeensTALK study

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Stamats 2012 teens_talk_infographic_poster

  1. 1. 2012 EditionStamats TeensTALK® study usage ofreflects findings from a Spring2012 nationwide survey of Mobiletraditional-age college-bound Devices FOR COLLEGE HUNThigh school seniors. 52% used mobile technology to study college options 25% identified academic program informationDistancefrom home to as most-important mobile contentTop-ChoiceCampus 68% choose four-year public schools40% of 2012 college freshmen will enroll within 30 miles College or [ up 11% from 2010 ] University52% will matriculate within 60 miles from home Selection40% fewer freshmen will enroll 121-500 64% made their choice without help miles from home [ up from 47% in 2010 ] 95% said their parents were at least somewhat involved College Selection Process recruitment communication18% had known for years what college they’ll attend channels [ down from 31% in 2010 ] 39% preferred personalized postal mail [ up from 36% in 2010 ]37% had a college preference, but considered others [ down from 49% in 2010 ] 29% preferred personalized email [ down from 38% in 2010 ]45% began their search without a preferred college in mind 3% preferred text messages [ up from 1% in 2010 ] [ up from 20% in 2010 ] TeensTALK® is the nation’s longest-running survey of college-bound high school students, providing the higher education marketing profession a comprehensive scan of teen Trends, Attitudes, Lifestyles, and Knowledge with special focus on college search and selection. For more information, contact Associate Vice President for Client Services, Eric Sickler at eric.sickler@stamats.com or (800) 553-8878. ©2012 Stamats, Inc.

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