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{Staffbase Impact} Watch This! Why Video is an Important Tool for Internal Communication

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Hear from award-winning video producer Andy Pollard of Children's Mercy on why video is the most engaging content for employees and how you can create videos that make a difference at work.

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{Staffbase Impact} Watch This! Why Video is an Important Tool for Internal Communication

  1. 1. Watch This! Why Video is an Important Tool for Communication Pros Wednesday, November 7, 2018
  2. 2. © The Children’s Mercy Hospital, 2017 Andy Pollard Video Producer, Children’s Mercy Kansas City
  3. 3. 3 Past Life • 10 years in TV news • Lexington, KY and Kansas City, MO • 1 Alfred I. DuPont Award • 12 Regional Emmy Awards
  4. 4. 4 • NFL Films Freelance Fun • A growing list of local and national clients • Welcome House of Kansas City • World Vision • Ashford University
  5. 5. • 5 years in corporate video • Children’s Mercy Kansas City • Internal video • External video • DP of Inside Pediatrics • Photography 5 Current Conditions
  6. 6. Department Details 6 • Created in June 2013 • Hired first creative director in March 2018 • Hired 2nd video producer in Sept. 2018 • 95% of all video content is created in-house
  7. 7. What we create
  8. 8. Why Video? • Easy to digest • Easy to share • Easy to make • Entertaining and engaging 8
  9. 9. Numbers Never Lie • YouTube says viewers are watching ~1 billion hours of video per day • 8.4 minutes of video per human • Facebook – 100 million hours • LinkedIn – Not the most video friendly.
  10. 10. How Do You Stand Out? 10 ______________________________ Tell me a fact, and I’ll learn. Tell me a truth, and I’ll believe. But tell me a story and it will live in my hear forever. - Ed Sabol -
  11. 11. Tell Me a Story…Quickly! • The Classic narrative arc had 8 parts! • Who has that kind of time? • 33% of viewers will stop watching a video after 30 seconds • 45% by one minute • 60% by two minutes
  12. 12. Video Narratives 1. Introduction of Characters 2. Conflict 3. Quest 4. Resolution
  13. 13. © The Children’s Mercy Hospital, 2017 #MagnusStrong
  14. 14. Breakdown • Intro: Magnus, Oncology team • Conflict: Magnus has Hodgkin's lymphoma • Quest: What is CM doing about it • Resolution: Almost cancer free
  15. 15. My Internal Content is Boring! Find the story. Keep it brief. Make video the supplement. Have fun!
  16. 16. The Book was Better! • Not every good story translates to a good video • Words need pictures (or some other stimulating visual aid) 16
  17. 17. Tools of the Trade • Simple Cameras • GoPro, Cell Phone, Sony and Canon for less than $300 • Editing programs • Adobe Rush, Splice by GoPro
  18. 18. Basic Video Rules • Steady • Good audio • Good lighting • Variety of shots 18
  19. 19. A quick word about Branded Content - You control the story and the message - Essentially a commercial without looking or feeling like one
  20. 20. QUESTIONS?
  21. 21. Find Me! Andy Pollard Children’s Mercy Kansas City @andypollard Andy Pollard @APinKC vimeo.com/andypollard alpollard@cmh.edu
  22. 22. Sign up for a demo, and see how you can reach your audience with video to make a difference at work. staffbase.com/demo 22
  23. 23. www.staffbase.com Thanks for joining, and we hope to see you next week!

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