1.
Analytics Workshop for Android
WindyCity DevFest January 2018
Stacy Devino (presenter)

2.
Before We
Start
http://bit.ly/AnalyticsAppAndroid
Download the Example App

3.
What is Firebase Analytics and what does it give me?

4.
Deep Analytics and Dashboard
● Real-Time Analytics
● Deep User Interaction and Grouping
● Granularity down to being able to live watch a single user or a group of
geographically linked users, or “Self-Linked” user groups
● COMBINED now with Google Analytics and those existing tools
What does this mean?
Firebase is quickly becoming the MOST complete analytics solution

5.
Mobile and Compute Analytics Integration
● Fabric.io aka Crashlytics + Google Analytics
● User Engagement Track-able along with timing (screen_view)
● Firebase User Experience Monitoring built in for FREE
● Cloud Functions (JS) to make fully automated systems (Analytics to GCM)
● Compute Engine (including TensorFlow) via BigQuery
● Phone # Authentication built-in and custom User ID’s
What does this mean?
Fanciness to do categorization and do user-centered design and performance.

6.
Set up
So simple, I can’t believe I am showing this.

7.
Android Code Time!
bit.ly/FirebaseAnalyticsWorkshopCode

8.
Adding Your Events
Pre-configured events and standard parameters
Bundle bundle = new Bundle();
bundle.putString(FirebaseAnalytics.Param.ITEM_NAME, name);
bundle.putString(FirebaseAnalytics.Param.CONTENT_TYPE, "image");
mFirebaseAnalytics.logEvent(
FirebaseAnalytics.Event.SELECT_CONTENT, bundle);
Custom events and custom parameters
Bundle bundle = new Bundle();
bundle.putString("image_name", name);
mFirebaseAnalytics.logEvent("profile_image_select", bundle);

9.
User Grouping with Parameters
These can be added statically at startup or dynamically, based off of user
choices.
mFirebaseAnalytics = FirebaseAnalytics.getInstance(this);
mFirebaseAnalytics.setUserProperty("preferred_pet",
petSelector);
mFirebaseAnalytics.setUserId("userIdString");

10.
if (fragments.size() > 0){
//Send the PAGE NAME on the Auto screen_view event
Fragment lastFragment = fragments.get(
fragments.size() - 1);
mFirebaseAnalytics.setCurrentScreen(activity,
lastFragment.getClass().getName(), null);
} else if (activity.getTitle() != null) {
mFirebaseAnalytics.setCurrentScreen(activity,
activity.getTitle().toString(), null);
}
Set Screen names *Automagically*

11.
Explore the Dashboard
Let’s looks at the results!

12.
Demographics = More Knowledge about Users

13.
Streamview - watching user events as they use the app

14.
Storage and Query?
By Default, Firebase is not
query-able and doesn’t
allow export to GCP or
external Data
warehousing.
Answer?
BigQuery!

15.
Expanding Capabilities with BigQuery
BigQuery is essentially a SQL queryable data warehouse on GCP.
Let’s Take a Look!

16.
Co$t, an example
Example Cost Video Section:
https://youtu.be/Ki_F6VCOtXU?t=86
Realistically, most people wouldn’t burn through the free
GCP $ in the first year. 20k users and normal use <$5/month
Easy Cost Calculator:
https://cloud.google.com/products/calculator/

17.
Slides:
bit.ly/FBAnalyticsWorkshop
About Me:
• Google Developer Expert - Android
• Native Apps Lead - Alkami Technology (FinTech)
• Intel Innovator, DMS Member, Vintage game
collector/restorer, 6Sigma Black Belt, Sneakerhead
• Google Developer Group Organizer / Women
Techmakers Lead for Dallas / GDG South Mentor
WEBSITES
www.stacydevino.com
www.ledgoes.com
www.openbrite.com
EMAIL
childofthehorn@gmail.com
nerds@openbrite.com
LinkedIn
.linkedin.com/in/stacy-devi
no-40ba6815/
TWITTER
@DoesitPew

18.
BONUS POINTS! Big Query Extra Info