Social case study using postagram

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Social case study using postagram

  1. 1. The Gap taps Postagram to give away postcards on Facebook
  2. 2. Read more at http://venturebeat.com/2012/11/08/gap-postagram-partnership/#cOMsTtvHYAGM6kYj.99
  3. 3. Picture is worth a thousand words! • If a picture is worth a thousand words, what’s the value of a postcard? • The Gap hoped to find it out. • The apparel maker launched a holiday postcard promotion on Facebook with an application powered by startup Sincerely. • The company is allowing fans to send their own Facebook photos as real, printed postcards to social network friends free of charge.
  4. 4. 1 million free postcards! • The Gap is gave away up to 1 million free postcards through the end of December. • The cards, which are delivered with a pop-out square photo and a message from the Facebook sender, typically retailed for $0.99 a piece. • Gap fans can send up to two free postcards.
  5. 5. First Mover advantage to Gap! • The brand’s sentimental holiday initiative is the result of a partnership with keepsake startup Sincerely, which makes a mobile application called Postagram for mailing Instagram, Facebook, and mobile camera shots as postcards. • The Gap was the first brand to take advantage of Sincerely’s brand-centric service Postagram Direct
  6. 6. First Mover advantage to Gap! • Postagram Direct ports the standard postcard product to a custom-branded Facebook experience where companies like the Gap can offer their fans the sponsored printed freebies. • Brands can also add logos, coupons, hashtags or QR Codes to postcards. • Direct customers pay a campaign setup fee, along with a monthly fee based on the number of cards sent.
  7. 7. Service Provider Speaks! • “This partnership happened because the Gap’s head of social media is a user of Postagram,” Sincerely CEO and co-founder Matt Brezina says. • “They think photos are important — and loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.”
  8. 8. Postagram – A Strong offering • Sincerely competes with Apple, which makes a greeting card application for iOS, and a host of other applications and print shops helping smartphone owners transform digital captures into tangible treasures. • The two-year-old startup has raised roughly $3 million in funding and partnered with Facebook to test a post card feature for the social network.

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