Insights into BrandingWhy you need to *brand yourself*!What does it take to be a *good brand*?                           P...
What the heck has this got to do with Agile?    Agile value systems –                TRUST                TRANSPARENCY ...
Managing a “Brand”    The most difficult thing to crack in running a good    company    It is touchy-feely, and an “art”...
Brand advantages    Brand is a “moat” around the company    There is predictability of a “sales pipeline”    Good brand...
What characterizes a brand?    What if they were a person?    What would they look like? (eg: not fat/ thin; but    attr...
Exercise Time!Lets portray these brands as people!
What characterizes a brand – Maruti    Dependable    Affordable    Safe    Reliable (even if it breaks down there will...
What characterizes a brand – Toyota    Quality    Dependable    Functional    Not flamboyant    Safe    Affordable (...
Insights – Toyota and Maruti    Common value systems? :-)    Globally Toyota struggled launching “luxury” cars; Maruti i...
Tata vs Reliance    Tata                                                                      Reliance      ➔           ...
“You are the chief marketing officer forthe brand called *you*, but what otherssay about your brand is more impactfulthan ...
So how do we judge a brand?    How come we think all form such opinions?    Is it from their advertisement alone; the im...
Walk the Talk!    External belief in the brand has to be backed by “each    action” that you take    Both “internal” and...
How we live our livesis an exercise inbranding!
So, who are you going to be?
Insights into Branding                                                 Prepared by Rahul Dewanwww.srijan.in               ...
Importance of Personal Branding in context of Agile Excellence
Importance of Personal Branding in context of Agile Excellence
Importance of Personal Branding in context of Agile Excellence
Importance of Personal Branding in context of Agile Excellence
Importance of Personal Branding in context of Agile Excellence
Importance of Personal Branding in context of Agile Excellence
Importance of Personal Branding in context of Agile Excellence
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Importance of Personal Branding in context of Agile Excellence

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Why branding yourself is really important in context of achieving excellence in Agile software development.

What does "integrity" mean? What does it mean to get things "done-done"?

This presentation ties this all.

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Importance of Personal Branding in context of Agile Excellence

  1. 1. Insights into BrandingWhy you need to *brand yourself*!What does it take to be a *good brand*? Prepared by: Rahul Dewan Srijan Technologies Pvt. Ltd.
  2. 2. What the heck has this got to do with Agile? Agile value systems –  TRUST  TRANSPARENCY  DISCIPLINE  CLEAR AND HONEST COMMUNICATION  FEEDBACK <--> CONTINUOUS IMPROVEMENT Srijan Technologies Pvt. Ltd.
  3. 3. Managing a “Brand” The most difficult thing to crack in running a good company It is touchy-feely, and an “art” more than a science Srijan Technologies Pvt. Ltd.
  4. 4. Brand advantages Brand is a “moat” around the company There is predictability of a “sales pipeline” Good branding gives a company “pricing power” Attracts the right people Srijan Technologies Pvt. Ltd.
  5. 5. What characterizes a brand? What if they were a person? What would they look like? (eg: not fat/ thin; but attributes like young/ caring/ calming, etc) What would they be wearing? What would be their *values*? Think of words that come to your mind while you portray these brands as people! Srijan Technologies Pvt. Ltd.
  6. 6. Exercise Time!Lets portray these brands as people!
  7. 7. What characterizes a brand – Maruti Dependable Affordable Safe Reliable (even if it breaks down there will be a service center nearby) Functional Middle-Aged Srijan Technologies Pvt. Ltd.
  8. 8. What characterizes a brand – Toyota Quality Dependable Functional Not flamboyant Safe Affordable (affordable luxury!) Srijan Technologies Pvt. Ltd.
  9. 9. Insights – Toyota and Maruti Common value systems? :-) Globally Toyota struggled launching “luxury” cars; Maruti is not known for a Sedan/SUV, but for “small cars” Toyota in India – found brand value systems captured by Maruti They, therefore launched with “Qualis”, then “Innova” -- to target the commercial vehicle systems Liva, even Etios in the upmarket small-car / sedan – has been introduced in 2011, after several years in India Srijan Technologies Pvt. Ltd.
  10. 10. Tata vs Reliance Tata  Reliance ➔ Trust ➔ Not trustworthy ➔ Reliable ➔ Manipulative ➔ Mature ➔ Street smart ➔ High ethics ➔ Will do anything to ➔ Solid make money ➔ Dependable ➔ Will deliver shareholder value? ➔ May not be efficient or high quality Srijan Technologies Pvt. Ltd.
  11. 11. “You are the chief marketing officer forthe brand called *you*, but what otherssay about your brand is more impactfulthan what you say about yourself.”
  12. 12. So how do we judge a brand? How come we think all form such opinions? Is it from their advertisement alone; the image they project? Or what we read and judge about them? By how their employees feel? What is their employees conviction in the product / company while selling? By how their leaders & managers live and behave? And by what they say in media during times of crisis? How do we judge the character of the organization? Srijan Technologies Pvt. Ltd.
  13. 13. Walk the Talk! External belief in the brand has to be backed by “each action” that you take Both “internal” and “external” stories are essential – to make the story consistent Internal belief and actions consistent with this belief system makes the external belief (or brand perception) true! Srijan Technologies Pvt. Ltd.
  14. 14. How we live our livesis an exercise inbranding!
  15. 15. So, who are you going to be?
  16. 16. Insights into Branding Prepared by Rahul Dewanwww.srijan.in Twitter: @rahuldewan Learnings and insights to based on interactive session led by: Mohit Satyanand, visiting faculty at www.CIAM.in - a learning program for business owners and entrepreneurs Thank you! Srijan Technologies Pvt. Ltd.

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