As Media Evaluation


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As Media Evaluation

  1. 1. Sarah Olivo
  2. 2. Products:
  3. 3. Cover:
  4. 4. Contents:
  5. 5. Double page spread:
  6. 6. 1. In what way does your media product use, develop or challenge forms and conventions? <ul><li>My media product is a front cover , contents page and double page spread of a music magazine . </li></ul><ul><li>The genre of music my magazine covers is extreme metal . </li></ul><ul><li>My magazine is called 'Carnage‘ . </li></ul>
  7. 7. <ul><li>Before constructing my product, I looked at several, similar existing magazines. </li></ul><ul><li>These magazines were Kerrang!, Metal Hammer, Terrorizer, Sick Sounds and Zero Tolerance. </li></ul><ul><li>I looked at these to familiarise myself with the codes and conventions of metal music magazines. Zero Tolerance is a very unconventional magazine, so I did not take inspiration from this magazine as much as the others. </li></ul>
  8. 8. <ul><li>For the most part, I stuck to codes and conventions: </li></ul><ul><li>My front cover has a large masthead at the top of the page, something seen on all of the magazine’s I looked at (bar Zero Tolerance, which unconventionally had the masthead running vertically down the right hand side of the front cover). </li></ul>My magazine: Kerrang! magazine: Terrorizer magazine:
  9. 9. <ul><li>I have put a barcode in the corner of the page with the issue date and price above it - this is a common convention, and I observed it in Metal Hammer, Terrorizer, Sick Sounds and Kerrang! (though, Kerrang! has the issue date and price below the barcode instead of above it). </li></ul>My magazine: Sick Sounds magazine: Terroizer magazine: Zero Tolerance magazine:
  10. 10. <ul><li>My magazine has an issue number on the cover, which is also conventional. </li></ul>My magazine: Zero Tolerance magazine: Sick Sounds magazine: Terrorizer magazine:
  11. 11. <ul><li>I have placed several coverlines on the cover, which is common practice, along with a large headline and strapline, advertising the main special in the magazine - this is something I observed in the magazine's I looked at, and I thought it was effective, so I used it in my own. </li></ul>My magazine: Terrorizer magazine:
  12. 12. <ul><li>I chose to use one large image - some may consider this unconventional, as many magazine's include at least one small picture on their cover (Zero Tolerance was the only magazine that didn't), but I felt using only one image suited my magazine better thanks to it's serious, moody nature. I didn't want to overload it and spoil the mood of the cover. </li></ul>My magazine: Zero Tolerance magazine (one image): Sick Sounds magazine (two images, band member and small red guitar):
  13. 13. <ul><li>Another unconventional decision of mine was to put a smaller, vertical version of the masthead next to the masthead itself - I saw that Terrorizer did this and liked the effect, so I incorporated it onto my own magazine. It's purpose was to keep the reader informed about what the magazine was even if my image overlapped the main masthead - although I did not make the image do this, I still liked the effect and thought it gave my magazine a 'unique' touch that my audience would appreciate. </li></ul>My magazine: Terrorizer magazine:
  14. 14. <ul><li>My double page spread also sticks quite closely to conventions. Both pages are numbered. I have placed the magazine's logo next to the page numbers - most magazine's at least have the magazine's name somewhere out-of-the-way on most pages, which I thought was a good idea - it worked stylistically for me, as pages did not look so 'bland' with the logos at the bottom. </li></ul>My magazine: Terrorizer magazine:
  15. 15. <ul><li>I also chose to put the band's name at the top of both pages in a small font, as I had seen in other magazines - like the logos at the bottom of the page, it made the tops of the pages less 'boring', an effect which I liked and thought worked well. </li></ul>My magazine: Zero Tolerance magazine:
  16. 16. <ul><li>My double page spread has a large headline, keeping in line with the conventions of the magazines I looked at. </li></ul>My magazine: Metal Hammer magazine: Zero Tolerance magazine:
  17. 17. <ul><li>The strapline acts as a sort of introductory paragraph and is something I see regularly in music magazine's - my strapline is a bit longer than the average one, but was inspired by Zero Tolerance, which uses a similar technique. I found their double page spread both attractive and informative, so chose to take inspiration from there. </li></ul>My magazine: Zero Tolerance magazine:
  18. 18. <ul><li>I separated the rest of the article into three columns, as was the way in all of the magazines I looked at. I also made sure to justify my text so that it was all even and formed effective 'columns' - justifying text was a convention that all of the magazines I looked at used to some extent. </li></ul>My magazine: Zero Tolerance magazine:
  19. 19. <ul><li>I used one large image on my double page spread - all the double page spreads I looked at used a variety of photos in a variety of styles, but the main spread I took inspiration from here was the Zero Tolerance spread on Watain where they used one large (mid) close up photo next to the article. I thought that that article looked very effective, and I wanted to keep a sombre mood, so it was essential not to overload my double page spread with pictures. I think sticking to the convention of not using too many pictures worked well here. </li></ul>My magazine: Zero Tolerance magazine:
  20. 20. <ul><li>As my double page spread is intended to be pages 1 and 2 of a four page article, I have put a little arrow at the end of the text, telling readers to turn over to find out more - this is something I see in most magazines with articles like this. </li></ul>My magazine: Metal Hammer magazine: (Apologies for poor picture quality)
  21. 21. <ul><li>The only big convention I broke with my double page spread was not using a quote anywhere. I experimented with putting one in, but it did not work stylistically, so I made the decision to leave it out - I believe my large opening paragraph, headline and image have enough draw themselves without a quote being there. It is a big convention to break, as it is very rare (in my experience) to find a magazine that does not use a quote on any double page spread. </li></ul>
  22. 22. <ul><li>My contents page also sticks closely to conventions. </li></ul><ul><li>Like the double page spread, it also has a page number. </li></ul><ul><li>I chose to put three columns on my contents page; one for 'features', one for 'regulars' and the other for an editorial. This was heavily inspired by Terrorizer and I think it keeps the page ordered and the contents easily accessible. Most contents pages I looked at at least had one column for their list of contents, so I developed this convention to suit my magazine's needs. </li></ul>My magazine: Terrorizer magazine:
  23. 23. <ul><li>Editorial's are common on contents pages, so I made the decision to include one. </li></ul>My magazine: Terrorizer magazine: Zero Tolerance magazine:
  24. 24. <ul><li>There are two images on the page: a small close up of the editor and a photograph of a stage at a festival. Again, I was inspired by Terrorizer here, as they always have a photo at the bottom of their contents page. Pictures of the editor are fairly common and I have seen Zero Tolerance, Terrorizer and Metal Hammer use them. </li></ul>My magazine: Zero Tolerance magazine:
  25. 25. <ul><li>It is conventional to include pictures on the contents page, and, as it makes the page more aesthetically appealing, I chose to use them. There are two images on the page: a small close up of the editor and a photograph of a stage at a festival. Again, I was inspired by Terrorizer here, as they always have a photo at the bottom of their contents page. </li></ul>My magazine: Zero Tolerance magazine: Terrorizer magazine:
  26. 26. <ul><li>Finally, I included a headline, a convention seen in the vast majority of magazines. Again, it filled the space on the page attractively and I had no justifiable reason not to include it. </li></ul>Terrorizer magazine: My magazine:
  27. 27. <ul><li>Another convention I stuck to was to use the same few fonts throughout the magazine. This means that the magazine looks consistent and each page is recognisable as being a page from 'Carnage'. </li></ul>
  28. 28. <ul><li>The reason I chose to stick to conventions was that, stylistically, it gave me a magazine that looked attractive and mature, two things that would appeal to my audience. As font and pictures were stylised to appeal to my audience, they would identify the magazine as being relevent to them, not mainstream, despite me having stuck to codes and conventions. </li></ul>
  29. 29. 2. How does your media product represent particular social groups? <ul><li>As my music magazine covers the extreme metal genre, I have chosen to represent ‘metalheads’ throughout. </li></ul><ul><li>Metalheads are members of the heavy metal youth subculture , a dedicated core of metal fans. The average metalhead is a white, intelligent male in his early teens-twenties , but fans are very diverse , and come from a wide variety of backgrounds . </li></ul>
  30. 30. <ul><li>My front cover and double page spread both feature a female ‘metal musician’ wearing corpse paint. Corpse paint consists of heavy black make up on the eyes and mouth on a solid white foundation. It is used to symbolise death, evil and inhumanity. </li></ul>
  31. 31. <ul><li>Corpse paint is used almost exclusively in the black metal subgenre – metalheads who see a band or musician in corpse paint will immediately associate them with black metal. </li></ul><ul><li>Corpse paint also has a lot of shock value for anybody unfamiliar with it . </li></ul><ul><li>I choose to put a corpse painted musician on the cover partly for this reason, as it could entice members of the public who are unfamiliar with the genre to take a better look. </li></ul>
  32. 32. <ul><li>Although metal is a male dominated genre, I choose to use a female on my front cover. Whilst men are the more common sex in metal, women certainly exist within it. </li></ul><ul><li>I choose to use a strong woman on the cover for two main reasons; one, she would have sex appeal towards males, who make up the majority of my audience; two, female metalheads would look and be inspired by a woman making it onto the front of a metal magazine – they might also want to read her story and find out what her experiences in the male-dominated world of metal have been like. </li></ul>
  33. 33. <ul><li>I also choose to make my model look mysterious on the front cover by making her place her hand over her face. This makes people wonder what she really looks like and stays true to the mysterious nature of black metal. </li></ul>
  34. 34. <ul><li>My contents page does not feature the corpse painted female, but instead shows another side to metal; it features a medium sized picture of the main stage of a metal festival. </li></ul><ul><li>Festivals are an essential part of the heavy metal scene, which is why I choose to include the picture. The picture of the editor on the contents page shows a man with long blonde hair obscuring his grinning face – he is recognisable as a metalhead thanks to his characteristic long hair. </li></ul>
  35. 35. 3. What kind of media institution might distribute your media product and why? <ul><li>The media institution I feel would be most suited to distributing my media product would be Future PLC. </li></ul><ul><li>Future PLC are the distributors of several specialist publications, from gaming magazines (e.g. Xbox 360 magazine) to music monthly’s (for example, Metal Hammer). </li></ul><ul><li>They also host events for some of the magazines they distribute – the Metal Hammer Golden Gods awards, an award ceremony for metal bands, is one example of this. </li></ul>
  36. 36. <ul><li>I feel this institution would be most suited to distributing my product because they are successful at effectively distributing music magazines with niche audiences (Metal Hammer appeals to mainstream metal fans, Classic Rock to fans of more mature rock bands, etc.). </li></ul><ul><li>Although they already distribute a metal magazine (Metal Hammer), my own magazine has a slightly different audience, one which fills a niche market they currently may be missing with their other magazines. It is also possible that Future could host events for the artists featured in my magazine, providing the magazine with more publicity to it's audience. </li></ul>
  37. 37. <ul><li>I considered using Dark Arts Ltd, the distributors of Terrorizer and Sick Sounds. They distribute various magazines specialising in otherwise unpopular genres (e.g. their magazine 'Dominion' covers the Goth music scene). However, as Dark Arts Ltd already distribute Terrorizer, it would make any sense, business wise, for them to take on my magazine. </li></ul>
  38. 38. 4. Who would be the audience for your media product? <ul><li>My magazine is aimed at a group of people known as ‘metalheads’. Metalheads are members of the heavy metal youth subculture, a dedicated core of metal fans. The average metalhead is a white, intelligent male in his early teens-twenties, but fans are very diverse, and come from a wide variety of backgrounds. </li></ul>
  39. 39. 5. How did you attract/address your audience? <ul><li>My magazine attracts this audience primarily using its front cover. The image of the corpse painted female would immediately grab a metalhead’s attention, as they would recognise the corpse paint and think 'black metal'. Metalheads are generally intelligent and aware of the issues in the world around them, so the magazine must address them in a mature way. Dramatic words and statements are essential, as they reflect the melodramatic music my magazine is covering. For example, in the editorial on the contents page, the editor describes a band as ‘legendary’ and albums as ‘brutal’. </li></ul>
  40. 40. 6. What have you learnt about technologies from the process of constructing this product? <ul><li>It was essential for me to learn how to use Photoshop to manipulate images whilst constructing my magazine. I began using Photoshop in my preliminary task to edit my main image, but my limited knowledge of the programme hindered me – all I did was up the contrast on my model and blur the background of the image. The final image was not a huge improvement on the original and looked clumsy as my model no longer looked as if he ‘belonged’ in the picture – he was too dark and the edges of him were sharp. </li></ul>
  41. 41. <ul><li>I developed my skills as I progressed through my construction. I did a lot of experimenting to find out what worked and learnt a lot about using Photoshop to effectively and appropriately edit images. Photoshop also allowed me to edit fonts in many more ways than Publisher; in Photoshop, I was able to add high quality strokes to text, bevel and emboss it, edit text shadows to get a distorted effect and add textures, whereas Publisher only allowed me to change my fonts colour, add bad quality strokes and basic shadows, as can be seen on my preliminary. </li></ul>
  42. 42. <ul><li>It was also necessary for me to learn how to use InDesign so that I could convert my work to a PDF file and add bleed marks. The bleed marks give my work a more professional look. </li></ul>
  43. 43. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <ul><li>My final music magazine is a huge improvement on the magazine I constructed for our preliminary task. I believe I have shown a better understanding of codes and conventions, shot angles, appealing to a target audience and layout in my completed project than I did with my preliminary. </li></ul>