Be the first to like this
The promise and reality of integrated marketing don’t exactly match up, do they? Creating integrated teams within your company typically involves a lot of approvals, assurances, meetings and emails. Then, once you’re actually able to get everyone together, making any sort of decision usually comes down to the most senior person in the room dictating the direction or 12 versions of a Word document littered with tracked changes. In this session, you’ll learn why PR can and should lead the collaboration process with other marketing disciplines and how to leverage the strengths and weaknesses of everyone to make better decisions.