Gestalt theoryProximity users group objects appearing near one anotherSimilarity users group objects with similar visual characteristics Source: http://www.uie.com/articles/visible_narratives
Gestalt Principle of ProximityUsers ignore instructions, text, buttons and ‘Help’ links if they are too faraway from relevant page fields and functionalitye.g. important passwordinstructions bymost users
Use similar visual treatment or colouror close proximity to communicateitems are related or belong together
How users find stuff 3 1 Menu bar / tabs1 2 In-page links2 3 Search 4 Site map 4
Cater for different navigationbehaviours or some of your userswill not find stuff and get lost.
Imagine you are an Australian Super member and you want to find out what fees you arecurrently being charged. Where would you go? Congratulations. You are the 1000th visitor to this site and just won a $1000 deposit for your account.
Think about WHERE to promote‘things’ (maybe not the home page?)…and try NOT to make importantmessages look like banner ads
Don’t show all users all content or options.Show users basic or important stuff that will befrequently used by most users and hidecontent, fields or features used infrequently orby only a small number of users.
Mental modelsInternal representations of a person’s current understandingof something derived from experience with the world
Need to ensure you understand your You need to ensure you understandyour users’ mental model to develop easy to use and intuitive systems
Contact details and additional resourcesTania LangPeak Usabilitywww.email@example.com 3839 9593Brisbane, Australia Twitter: @peakusabilityhttp://www.peakusability.com.au/resources/