Social media and website integration

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Social Media and website integration presentation - delivered by Squiz MD JP Syriatowicz at recent 'Social Media for organisations' seminar

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  • Key benefits: One click publishing of content to Facebook and Twitter Ability to delay posting to appear current. Can post when not in the office Governance – control the messages by having permissions around who can publish to SM platforms Ease of use – One view to publish content to external platforms Can go through workflow
  • Key benefits: One click publishing of content to Facebook and Twitter Ability to delay posting to appear current. Can post when not in the office Governance – control the messages by having permissions around who can publish to SM platforms Ease of use – One view to publish content to external platforms Can go through workflow
  • Social inbox aggregation – 3 rd party apps that allow you to aggregate all your contacts Social Media identities with standard contact details. Identity brokers – 3 rd party plug ins that allows a website login to authenticate against Social Media usernames and pws
  • Social media and website integration

    1. 1. <ul><li>30th March 2011 </li></ul>8 Social Media Strategies
    2. 2. What makes social media work... Meet your customers where they are 1 Listen to their conversations and engage with them 2 Allow content to flow and be repurposed 3
    3. 3. Breaking “Social Media” down What are the strategies?
    4. 4. Site wide links to your company Social Media pages – pop them in the header, footer or side panel. 1. Network presence
    5. 5. 2. Content Sharing Your users can distribute your content through their networks
    6. 6. 3. Social Platform Integration
    7. 7. Pull Friends and your Facebook page wall posts into website as widget Show your recent content that people have shared on Facebook 3. Social Platform Integration
    8. 8. 3. Social Platform Integration
    9. 9. 4. Social Media Aggregation
    10. 10. Foursquare & Facebook Places are examples of systems where can earn custom badges by checking into a location. E.g. You get a badge with the Red Cross each time you donate. 5. Social Location Sharing
    11. 11. 5. Social Location Sharing
    12. 12. 6. Social Development Squiz will demonstrate it’s solution to social development at our user conference this year.
    13. 13. 7. Social Promotion Tweet #CrustFreeFriday and go into the draw for 5 free pizzas.
    14. 14. 8. Social Publication By making your content freely available for others to aggregate or by inviting others to contribute their content to a aggregator, you can create more value than the sum of the parts eg http://eq.org.nz
    15. 15. Managing your conversations
    16. 16. An integrated landscape Source: Altimeter Group 2010
    17. 17. 7.30 Breakfast & registration8.00 Introduction John-Paul Syriatowicz, Managing Director, Squiz Australia 8.05 Social media planning in organisations Belinda Heit, Manager - Social Media Services, RACQ 8.20 8 Social media strategies John-Paul Syriatowicz, Managing Director, Squiz Australia 8.35 Social Andrew Dunbar, Web Business Manager, Edith Cowan University 8.50 Interactive session 3 groups / 8 minutes 9.20 Group Q&A + closing remarks 9.30 Optional: Squiz product and service demo
    18. 18. Andrew Dunbar Social circle & social aggregationBelinda Heit Social media planning J-P Syriatowicz Collaboration technologies within organisations Interactive Sessions

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