About Edith Cowan University> Is a large multi-campus institution serving communities in Western Australia and a significant cohort of international students.> More than 20,000 students at both undergraduate and postgraduate levels.> Approximately 4,000 of these are international students originating from over 90 countries.
Why get involved?> Participate in the conversation – its probably happening right now whether you like it or not.> Manage your brand and reputation. Are you prepared for positive and negative conversations?> Add value for your audience. Two way engagement.> Market research and competitor monitoring. (www.allfacebookstats.com)
What are we doing?> Multiple channels across multiple social fronts (Facebook, Twitter, YouTube, LinkedIn, Foursquare)> Multiple areas managing their own channel content.> Consistent branding, structure and operation.> Centralised committee, guidelines and website directory – the Social Circle.
What are the challenges?> Monitoring. • Channels open 24/7. • Use monitoring tools. (Socialmention.com, Kurrently.com, Tweetreach.com Facebook Insights, Google Alerts, Hootsuite)> Resourcing. • Can you ensure that all queries are responded to in a reasonable timeframe?
Is social media for you?> Do you have a clearly defined mission and goal?> Do you have a content strategy? Talk or listen? (website, news, rss, edms, social media)> Do you believe your target audience is present in the channel in sufficient numbers to warrant a presence?> Do you wish to broadcast a message? If so, can it be distributed through any existing channels? • Appropriate format
Why develop the Social Circle?> Education, both for users and administrators. • Multiple options within one media channel. • Multiple media channels on offer.> Governance. • Consistent placement across website, email, news. • Information regarding appropriateness.
What have we learnt?> Technology moves quickly and sometimes unpredictably. • Facebook blocked un-authenticated Graph API requests, instead required access tokens. (May 27, 2011) https://developers.facebook.com/blog/post/509/
Where do we go now?> Move beyond posts – engage with video, photos. (Gen I are content creators – expect us to be the same) • Facebook over 150 years worth of YouTube videos are watched every single day (mashable.com)> Advocates? – could engage students to participate on our behalf – can build trust with our audience.> More media channels? Google+> Better syndication?