Managing Social Media - ECU - SIUC 2011


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Edith Cowan University is managing its social media with Squiz solutions. Case-study. Presented by Andrew Dunbar at the Squiz International User Conference 2011 in Sydney.

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Managing Social Media - ECU - SIUC 2011

  1. 1. Managing Social Media
  2. 2. About Edith Cowan University>  Is a large multi-campus institution serving communities in Western Australia and a significant cohort of international students.>  More than 20,000 students at both undergraduate and postgraduate levels.>  Approximately 4,000 of these are international students originating from over 90 countries.
  3. 3. Why get involved?>  Participate in the conversation – its probably happening right now whether you like it or not.>  Manage your brand and reputation. Are you prepared for positive and negative conversations?>  Add value for your audience. Two way engagement.>  Market research and competitor monitoring. (
  4. 4. What are we doing?>  Multiple channels across multiple social fronts (Facebook, Twitter, YouTube, LinkedIn, Foursquare)>  Multiple areas managing their own channel content.>  Consistent branding, structure and operation.>  Centralised committee, guidelines and website directory – the Social Circle.
  5. 5. What are the challenges?>  Monitoring. •  Channels open 24/7. •  Use monitoring tools. (,, Facebook Insights, Google Alerts, Hootsuite)>  Resourcing. •  Can you ensure that all queries are responded to in a reasonable timeframe?
  6. 6. Is social media for you?>  Do you have a clearly defined mission and goal?>  Do you have a content strategy? Talk or listen? (website, news, rss, edms, social media)>  Do you believe your target audience is present in the channel in sufficient numbers to warrant a presence?>  Do you wish to broadcast a message? If so, can it be distributed through any existing channels? •  Appropriate format
  7. 7. What is the Social Circle?>  Directory page of all our social media channels.>  Integrated with public APIs using Javascript/JSON.>  Automatic highlighting of appropriate channel.>  Plugin based - can reuse modules within website.
  8. 8. Why develop the Social Circle?>  Education, both for users and administrators. •  Multiple options within one media channel. •  Multiple media channels on offer.>  Governance. •  Consistent placement across website, email, news. •  Information regarding appropriateness.
  9. 9. What did I start with?
  10. 10. What did Squiz help us build?
  11. 11. Something funky?
  12. 12. What have we learnt?>  Technology moves quickly and sometimes unpredictably. •  Facebook blocked un-authenticated Graph API requests, instead required access tokens. (May 27, 2011)
  13. 13. Where do we go now?>  Move beyond posts – engage with video, photos. (Gen I are content creators – expect us to be the same) •  Facebook over 150 years worth of YouTube videos are watched every single day (>  Advocates? – could engage students to participate on our behalf – can build trust with our audience.>  More media channels? Google+>  Better syndication?
  14. 14. Thank you.>  Questions?