TOOLKIT WORLD CANCER DAY 2013CANCER - DID YOU KNOW?There are many myths out there. On 4 February 2013 get the facts.
CONTENTS3 INTRODUCTION 15 QUOTABLE QUOTES/MEDIA SOUNDBYTES4 WORLD CANCER DAY BACKGROUND, OBJECTIVES AND 16 TEMPLATE WORLD CANCER DAY MATERIALS AUDIENCE 17 WHAT’S BEEN HAPPENING SINCE LAST5 LEVELS OF ENGAGEMENT WORLD CANCER DAY?8 SOCIAL MEDIA 17 NEXT STEPS10 STOP THE PRESS! 17 FEEDBACK YOUR SUCCESSES12 WORLD CANCER DAY KEY MESSAGES One of the most common misconceptions about cancer in my ﺇﻥ ﺃﺣﺩ ﺍﻟﻣﻔﺎﻫﻳﻡ ﺍﻟﺧﺎﻁﺋﺔ ﺍﻷﻛﺛﺭ ﺷﻳﻭﻋ ﺎ ً ﻋﻥ ﺍﻟﺳﺭﻁﺎﻥ ﻓﻲ ﻣﻧﻁﻘﺗﻧﺎ ﻫﻭ ﺃﻥ ﺍﻹﺻﺎﺑﺔ ﺑﺎﻟﺳ ﺭ part of the world is that getting cancer is ‘fate’ and nothing ﺭﻁﺎﻥ ﺃﻣﺭ ﻣﺻﻳﺭﻱ، ﻭﺃﻧﻪ ﻻ ﻳﻣﻛﻥ ﻓﻌﻝ ﺷﻲء ﻟﻠﻭﻗﺎﻳﺔ ﻣﻧﻪ، ﺇﻻ ﺃﻧﻪ ﻓﻲ ﺍﻟﻭﺍﻗﻊ ﻳﻣﻛﻥ can be done to prevent it, when in reality 40% of cancers can be prevented through simple lifestyle changes. ."ﺍﻟﻭﻗﺎﻳﺔ ﻣﻥ 04٪ ﻣﻥ ﺣﺎﻻﺕ ﺍﻟﺳﺭﻁﺎﻥ ﺑﺈﺟﺭﺍء ﺗﻐﻳﻳﺭﺍﺕ ﺑﺳﻳﻁﺔ ﻓﻲ ﻧﻣﻁ ﺍﻟﺣﻳﺎﺓ ﺻﺎﺣﺑﺔ ﺍﻟﺳﻣﻭ ﺍﻟﻣﻠﻛﻲ ﺍﻷﻣﻳﺭﺓ ﺩﻳﻧﺎ ﻣﺭﻋﺩ، ﻣﺩﻳﺭ ﻋﺎﻡ ﻣﺅﺳﺳﺔ ﺍﻟﺣﺳﻳﻥ ﻟﻠﺳﺭﻁﺎﻥ HRH Princess Dina Mired Director General, King Hussein Cancer Foundation „Krebs ist die Krankheit, vor der wir Deutschen uns am We Germans dread no disease more than cancer. Despite meisten fürchten. Obwohl sich die Heilungschancen bei the fact that the chances of recovery from many cancers vielen Krebserkrankungen in den letzten Jahrzehnten have significantly improved in recent decades, three out of deutlich verbesserten, haben drei von vier Menschen four people still have an empathic fear of cancer. It is up to auch heute große Angst vor Krebs. Es liegt an uns – us – the doctors, scientists, societies, self-help organisations, den Ärzten, Wissenschaftlern, Fachgesellschaften, journalists and politicians – to alleviate this dread. There is a Selbsthilfeorganisationen, Journalisten und Politikern – message we can give them: Nowadays cancer can be treated dazu beizutragen, den Menschen diese Angst vor Krebs zu and healed much better than generally known. Likewise, nehmen. Wir können ihnen vermitteln: Krebs ist heute viel more and more people realise that their lifestyle greatly häufiger therapier- und heilbar als allgemein bekannt. Und influences the risk. immer mehr Menschen erkennen, dass ihr Lebensstil dazu beitragen kann, das Krebsrisiko zu reduzieren.“ Dr. H. C. Fritz Pleitgen President, Dr. h. c. Fritz Pleitgen Deutsche Krebshilfe Präsident der Deutschen Krebshilfe The Dutch Cancer Society considers World Cancer Day “With cancer being the leading cause of death in as an excellent opportunity to enhance cancer control, Canada, it remains the number one health concern for including prevention, treatment and care. Cancer is Canadians. With this year’s World Cancer Day theme a global disease that requires global collaboration to aiming to dispel common myths and misconceptions save as many lives as possible. about cancer, we have a unique opportunity to Michel.T. Rudolphie Msc, MBA broaden awareness on cancer topics and showcase Chief Executive Officer how Canada is playing a leadership role and working Dutch Cancer Society in partnership to reduce the burden of cancer for Canadians. The Canadian Partnership Against Cancer is proud to be a member of UICC and help highlight World Cancer Day.” Dr Heather Bryant Vice-President, Cancer Control, Canadian Partnership Against Cancer UICC Board Member PAGE 2
WORLD CANCER DAY ENGAGEMENT World Cancer Day is a truly global event, but to enable us to reach as much of the world’s population as possible, we need your help. We appreciate that you all have different needs and priorities, so whilst we greatly encourage you incorporate the day (and the theme ‘Cancer - Did you know?’) into existing outreach programmes you have, we also welcome you creating your own policy/awareness raising campaign which is in-line with the specific area(s) of focus within your organisation.LEVELS OF ENGAGEMENTIn the next pages, you will find an outline of three different engagement ‘levels’ and suggested messaging that can easily be adaptedand applied to you or your organisation’s needs and capacities.We are offering a wide variety of ways for your organisation and members to get involved, from the basic engagement aimed atthe general public (Level 1), to a more engaged level involving UICC member organisations and partners (Level 2) and even a “superengaged” level (Level 3), which is aimed at coordinating a global Advocacy Push.We encourage you to use the following platforms and suggested messaging to engage your members and encourage them to dosomething on the day to support our grassroots message of dispelling cancer myths.LEVEL 1 - BASICANYONE AND EVERYONE / GENERAL PUBLIC The “Cancer Myths vs Facts” Facebook application will be launched for World Cancer Day 2013 - be sure to use it and share it widely with your members to spread the truth about cancer on this day. Use the World Cancer Day poster which Social media channels: Engage with your network via has been designed specifically for the your Twitter and Facebook pages (global hashtags and 2013 campaign. You can use it digitally key messages to share via social platforms are provided or as a printed document to promote on page 8). the day and the theme. Website: Ensure that the World Cancer Day logo is present on your website, link to www.worldcancerday.org and even better, upload a small article onto your site about the day. PAGE 5
SOCIAL MEDIA SAMPLE FACEBOOK POSTS A special Facebook App will be launched for World Cancer Day (launching late January 2013). We encourage you to use it to post to your wall/page. Alternatively, we also areWe invite you to use the providing the following sample Facebook posts:following posts as templatesto spread the word on • Today I learnt that cancer is not just • Today I learnt that cancer is not only a health issue: it has wide-reaching a disease of developed countries:Facebook and Twitter. social, economic, development and approximately 47% of cancer cases human rights implications. and 55% of cancer deaths occur in less developed regions of the world. • Today I learnt that cancer is not just a health issue: a ‘whole-of- • Today I learnt that cancer isn’t a death society’ approach that includes sentence: advances in understanding FACEBOOK non-governmental organisations, risk and prevention, early detection To stay up to date on what academia, private sector, people living treatment and care can lead to UICC does to support World with and affected by cancer, and improved outcomes for patients. Cancer Day please ‘like’ us others, is just as important to support • Today I learnt that cancer isn’t a death on Facebook. Our Facebook cancer prevention and control. sentence: with few exceptions, early pages: • Today I learnt that cancer is not only a stage cancers are less lethal and more World Cancer Day disease of the rich: it is a global issue treatable than late stage cancers. www.facebook.com/ and becoming an increasing public • Today I learnt that around 30% worldcancerday health problem in poorer countries. of cancer cases can be prevented! World Cancer Declaration • Today I learnt that cancer is not only a Prevention is the most cost-effective www.facebook.com/ disease of the rich: it is a global issue and sustainable way of reducing the cancerfreeworld and becoming an increasing public global cancer burden in the long-term. health problem in poorer countries. UICC • Today I learnt that cancer does not www.facebook.com/uicc.org • Today I learnt that cancer is not only have to be my fate: tobacco use is a disease of the elderly: it is a leading linked to 71% of all lung cancer deaths, cause of death in many countries for and accounts for at least 22% of all children aged 5-14. cancer deaths. • Today I learnt that cancer is not • Today I learnt that cancer is only a disease of the elderly: most preventable: tobacco use is estimated of the 750,000 cervical and breast to kill one billion people in the 21st cancer deaths per year occur during a century. woman’s reproductive years. • Today I learnt that cancer is not only a disease of developed countries: out of the 7.6 million global deaths from cancer in 2008, more than 55% occurred in less developed regions of the world. To be included with these posts, we invite you to provide a link to additional information, such as a link to the fact sheets: http://www.worldcancerday.org/fact-sheets. FACEBOOK WORLD WORLD CANCER DAY CANCER DAY BADGE FACEBOOK COVER PAGE TOP TIP Add the “World Cancer Day” badge Alternatively, or in addition, to the WHEN INSERTING to your Facebook profile photo World Cancer Day badge, you may LINKS INTO TWEETS, USE A FREE LINK- also want to use the “World Cancer You may add the World Cancer Day SHORTENING SERVICE Day Cover Page Image” which can badge to your Facebook profile SUCH AS BIT.LY be downloaded at the link below (HTTPS://BITLY.COM/) photo, by using the link provided and added to your Facebook page. here below: http://www.worldcancerday.org/ http://www.picbadges.com/ social-media badge/2942821 PAGE 8
TWITTER READY TWEETS FOR WORLD CANCER DAY Please feel free to use the following sample tweets on and around World Cancer Day.TWITTERTo stay up to date on what OVERVIEW TWEETS • #TIL Most of the 750,000 #cervicalUICC is doing to support & #breastcancer deaths/year occur • #TIL that #cancer is not just aWorld Cancer Day please during a woman’s reproductive years #healthissue but also #development‘follow’ us on Twitter at: #worldcancerday bit.ly/TXRQmo & #education. #worldcancerday bit.UICC ly/Wmpi8v • #TIL Out of the 7.6 million globalhttp://twitter.com/uicc deaths from cancer in 2008, • #TIL that #cancer is not onlyFor organisations who a #disease of the #elderly more than 55% occurred in lessare proactively using #worldcancerday bit.ly/Wmpi8v developed regions of the worldtwitter, we will be using #worldcancerday • #TIL that #cancer is not only a#worldcancerday and ask • #TIL that approximately 47% #disease of #developedcountriesthat you use this hashtag as of #cancer cases and 55% of #worldcancerday bit.ly/Wmpi8vwell for all relevant twitter #cancerdeaths occur in lessposts. • #TIL that #cancer is not developed regions of the world only a #disease of the #rich #worldcancerday bit.ly/TXRQmo #worldcancerday bit.ly/Wmpi8v MYTH 3 • #TIL that #cancer is not a #deathsentence #worldcancerday • #TIL Understanding #cancer bit.ly/Wmpi8v #risk&prevention #earlydetection #treatment and #care can lead to • #TIL that #cancer is not always #fate improved outcomes for patients #worldcancerday bit.ly/Wmpi8v #worldcancerday MYTH 1 • #TIL that early stage #cancers are • #TIL that #cancer is not just a less lethal and more treatable than health issue: it has wide-reaching late stage cancer #cancerscreening social & economic implications #worldcancerday bit.ly/V5eWLu #worldcancerday bit.ly/Zgioaf MYTH 4 • #TIL that #cancer is not just a • #TIL that #canceris not just fate. health issue: it has wide-reaching 1 in 3 #cancers can be prevented development & human rights #prevention #worldcancerday bit. implications #worldcancerday bit.ly/ ly/12ybICm Zgioaf • #TIL that 1 in 3 #cancer cases can • #TIL that #cancer has wide-reaching be prevented. #healthylifestyle #social, #economic, #development #worldcancerday bit.ly/12ybICm and #humanrights implications #worldcancerday bit.ly/Zgioaf • #TIL #Prevention is the most #cost- effective and #sustainable way of • #TIL that a whole-of-society reducing the global #cancerburden approach is necessary to support #worldcancerday bit.ly/12ybICm #cancerprevention & #cancercontrol #worldcancerday bit.ly/Zgioaf • #TIL that #tobacco use is linked to 71% of all lung cancer deaths MYTH 2 #worldcancerday bit.ly/12ybICm • #TIL that #cancer is a #globalissue • #TIL that #tobacco use accounts for & becoming an increasing at least 22% of all #cancer deaths #publichealth problem in poorer #worldcancerday bit.ly/12ybICm countries #worldcancerday bit.ly/ TXRQmo • #TIL that #tobacco use is estimated to #kill one billion people in the • #TIL #cancer is one of the main 21st century #worldcancerday bit. causes of #death for #children aged ly/12ybICm 5-14 in many countries of the world #worldcancerday bit.ly/TXRQmo PAGE 9