THE FABERNOVEL
DATA BOOTCAMP:
HOW TO START THINKING LIKE A DATA
SCIENTIST ?
By 2015, companies leveraging big
data will financially outperform
their peers by 20% or more.

Gartner
THE TOP 10 STRATEG...
THE BIG DATA PROMISE: MAKE BETTER BUSINESS DECISIONS
WEB PUBLISHERS, ADVERTISERS, AND ECOMMERCE PLAYERS WERE THE
EARLY ADO...
THE MAIN CHALLENGES OF A DATA-DRIVEN CULTURE
1. DEFINING THE
BUSINESS CASE

2. BRIDGING ORGANISATIONAL
SILOS

3. BUILDING ...
The FABERNOVEL
Data Bootcamp:
Your first step toward the
data-driven
company
THE FABERNOVEL DATA BOOTCAMP IN A NUTSHELL

NO UPFRONT INVESTMENT
We provide a plug & play big
data platform along with a
...
#1

DISCOVER HIDDEN INSIGHTS WITH YOUR DATA
By analysing your data, our business
experts and data scientists will
make you...
#2

TURN INSIGHTS INTO A DATA BUSINESS CASE
GET A FIRST IDEA OF YOUR ROI FROM OUR EXPERTS,
AND BRING YOUR DATA BUSINESS CA...
#3

TURN A BUSINESS CASE IN A BUSINESS ALGORITHM
GET A ROADMAP ON HOW TO TRANSFORM YOUR BUSINESS CASE IN A “BUSINESS
ALGOR...
#4

TELL STORIES WITH YOUR DATA
Dashboards designed based on very
specific End User needs, delivered
after the project’s w...
Our 5 Must-Haves
#1

MY FIRST MARKETING
DASHBOARD
MARKETING

DATA SOURCES:
•

Own CRM data and purchase history

•

Optional: Third party d...
#2

VISUALISE AND STEER
YOUR CAMPAIGN
ATTRIBUTION
COMMUNICATION

DATA SOURCES:
•

Ad serving data

•

Website analytics

D...
#3

CHANNEL MANAGEMENT

SALES

DATA SOURCES:
•

Own CRM data and
purchase history

DELIVERABLES:
•

Exclusive insights on ...
#4

VISUALIZE YOUR TALENTS

HUMAN RESOURCES

DATA SOURCES:
•

LinkedIn company page

•

Optional: HR database

DELIVERABLE...
#5

VISUALIZE THE STATE OF
YOUR BUSINESS
EXEC BOARD

DATA SOURCES:
•

Financial data

DELIVERABLES:
•

Exclusive insights ...
An integrated offer
THE DATA TEAM

INNOVATION AGENCY
10 years experience

DATA TECHNOLOGY AND SERVICES
10 years experience

FABERNOVEL HELPS W...
THE DATA TEAM

•
•
•
•

In-depth understanding of your
business
Experience in bridging
organizational silos
Customer-exper...
THE DATA TEAM

OUR CLIENTS ARE INDUSTRY LEADERS FROM ALL
SECTORS

// 20
Methodology
& pricing
METHODOLOGY
1

2
WORKSHOP:
“BUSINESS
OBJECTIVES”

DATA COLLECTION

Workshop with business
decision makers and
data owners
...
PLANNING : WITHIN A MONTH
W2

W1

W3

W4

1.
Workshop: “business
objectives”

2.
Data Collection

1/2
DAY

2
DAY
S

3.
Dat...
FOR FURTHER
INFORMATION
cyril.vart@fabernovel.com
adrien@squidsolutions.com

anselme.jalon@fabernovel.com
#1

MY FIRST MARKETING DASHBOARD
#2

VISUALIZE AND PILOT YOUR CAMPAIGN ATTRIBUTION
#3

CHANNEL MANAGEMENT
#4

VISUALIZE YOUR TALENTS
#5

VISUALIZE THE STATE OF YOUR BUSINESS
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Data Bootcamp by Fabernovel and Squid Solutions

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The solutions to become a Data-Driven company

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Data Bootcamp by Fabernovel and Squid Solutions

  1. 1. THE FABERNOVEL DATA BOOTCAMP: HOW TO START THINKING LIKE A DATA SCIENTIST ?
  2. 2. By 2015, companies leveraging big data will financially outperform their peers by 20% or more. Gartner THE TOP 10 STRATEGIC TECHNOLOGY TRENDS FOR 2013 // 2
  3. 3. THE BIG DATA PROMISE: MAKE BETTER BUSINESS DECISIONS WEB PUBLISHERS, ADVERTISERS, AND ECOMMERCE PLAYERS WERE THE EARLY ADOPTERS DRIVING THE MARKET. NOW INDUSTRY ACTORS IN RETAIL, MANUFACTURING, ETC. ARE QUICKLY COMING ON BOARD. MARKETING CAMPAIGN OPTIMISATION With big data tools, IHG has started gathering every information about its 71M loyalty cardsholders. Their new marketing campaign achieved a 35% higher rate of customer conversions, or acceptances, than a similar campaign last summer. LOGISTICS OPTIMISATION UPS began installing GPS and fuel-efficiency sensors in more than 46,000 of its vehicles. Their big data centers gather information every day and analyse it overnight. In 2011 UPS reduced fuel consumption by 30 M liters and cut 135 M kilometers off its routes. THE QUEST FOR THE “DATA-DRIVEN COMPANY” // 3
  4. 4. THE MAIN CHALLENGES OF A DATA-DRIVEN CULTURE 1. DEFINING THE BUSINESS CASE 2. BRIDGING ORGANISATIONAL SILOS 3. BUILDING A FLEXIBLE TECHNICAL INFRASTRUCTURE 4. ACQUIRING NEW SKILLS: BUSINESS ANALYSTS, TECHNOLOGISTS AND DATA SCIENTISTS 5. ADOPTING AN “EXPERIMENT, LEARN AND EVOLVE” APPROACH WHERE DO WE START? // 4
  5. 5. The FABERNOVEL Data Bootcamp: Your first step toward the data-driven company
  6. 6. THE FABERNOVEL DATA BOOTCAMP IN A NUTSHELL NO UPFRONT INVESTMENT We provide a plug & play big data platform along with a team of data experts. RAPID IMPLEMENTATION We do not disrupt existing IT systems. We work with any file formats and API standards. QUICK RESULTS Results within 1 month: • Tailor made dashboards • Hidden insights discovery • A first analysis of your data value • A roadmap for next steps. // 6
  7. 7. #1 DISCOVER HIDDEN INSIGHTS WITH YOUR DATA By analysing your data, our business experts and data scientists will make you discover hidden insights. Monitor these new KPIs by integrating them to your tailormade dashboards. Ex: this peak in sales is actually related to a “buzz” on Twitter. Discover hidden KPIs // 7
  8. 8. #2 TURN INSIGHTS INTO A DATA BUSINESS CASE GET A FIRST IDEA OF YOUR ROI FROM OUR EXPERTS, AND BRING YOUR DATA BUSINESS CASE TO YOUR BOARD. Ex: by correlating sales and social media data, I will optimise local assortments stores by store. +10% Profit START MODELING ROI WITH YOUR DATA // 8
  9. 9. #3 TURN A BUSINESS CASE IN A BUSINESS ALGORITHM GET A ROADMAP ON HOW TO TRANSFORM YOUR BUSINESS CASE IN A “BUSINESS ALGORITHM” (I.E. AUTOMATION OF THE INSIGHTS & KPIs THAT WERE FOUND PREVIOUSLY). Ex: parts of my stores’ local assortments are automatically optimized based on what customers in the neighborhood are saying on social media. DATA INTELLIGENCE AUTOMATICALLY INTEGRATED INTO YOUR DECISION-MAKING PROCESS // 9
  10. 10. #4 TELL STORIES WITH YOUR DATA Dashboards designed based on very specific End User needs, delivered after the project’s week 1. Interactive features to see your data evolve and adapt to your imagination. // 10
  11. 11. Our 5 Must-Haves
  12. 12. #1 MY FIRST MARKETING DASHBOARD MARKETING DATA SOURCES: • Own CRM data and purchase history • Optional: Third party data (social, search…) DELIVERABLES: • Exclusive insights on your customer base • Tailor-made dashboards: ”Marketing Facts & Figures” LONG TERM > A 360 view of your customers, to statically create micro-segments, grouping OBJECTIVE them in unexpected ways. // 12
  13. 13. #2 VISUALISE AND STEER YOUR CAMPAIGN ATTRIBUTION COMMUNICATION DATA SOURCES: • Ad serving data • Website analytics DELIVERABLES: • Exclusive campaign attribution insights • Tailor made dashboards: “C/MA Checking” LONG TERM > Optimize your OBJECTIVE communication budget // 13
  14. 14. #3 CHANNEL MANAGEMENT SALES DATA SOURCES: • Own CRM data and purchase history DELIVERABLES: • Exclusive insights on your sales channels • Tailor made dashboards: ”DATA Sales” LONG TERM > Optimize 4P (tailored offers, right price to value proposition, channel treatment, OBJECTIVE client acquisition and retention) // 14
  15. 15. #4 VISUALIZE YOUR TALENTS HUMAN RESOURCES DATA SOURCES: • LinkedIn company page • Optional: HR database DELIVERABLES: • Exclusive insights on your talents • Tailor made dashboards “HR DATA DASH” LONG TERM > Smarter HR decisions OBJECTIVE (better recruitment, talent management,….) // 15
  16. 16. #5 VISUALIZE THE STATE OF YOUR BUSINESS EXEC BOARD DATA SOURCES: • Financial data DELIVERABLES: • Exclusive insights about your general business • Tailor made dashboards: “KPI Overview” LONG TERM > KPI monitoring app OBJECTIVE (one click visualization, swipe between KPIs…) // 16
  17. 17. An integrated offer
  18. 18. THE DATA TEAM INNOVATION AGENCY 10 years experience DATA TECHNOLOGY AND SERVICES 10 years experience FABERNOVEL HELPS WORLDLEADING COMPANIES BUILD GROWTH AT START-UP SPEED. SQUID‟S MISSION IS TO AGGREGATE, PROCESS AND ANALYZE ALL KINDS OF DATA, IN ORDER TO DISCOVER NEW DRIVERS TO INCREASE PROFITABILITY. THE BEST ALLIANCE TO STRIKE HARD AND FAST // 18
  19. 19. THE DATA TEAM • • • • In-depth understanding of your business Experience in bridging organizational silos Customer-experience obsession R&D and strategic watch on new technology and opportunities • • • • Fully plug & play big data platform In house data science team App development resources R&D and strategic watch on new technology and opportunities A MULTI-SKILLED TEAM OF EXPERTS // 19
  20. 20. THE DATA TEAM OUR CLIENTS ARE INDUSTRY LEADERS FROM ALL SECTORS // 20
  21. 21. Methodology & pricing
  22. 22. METHODOLOGY 1 2 WORKSHOP: “BUSINESS OBJECTIVES” DATA COLLECTION Workshop with business decision makers and data owners Identification of specific data business cases 4 3 Data collection from data owners DATA INTEGRATION & FIRST DASHBOARDS Creation of a common data repository First dashboards featuring simple metrics 5 KPI BUILDING & DATA ANALYSIS Quick iterations: • Building new KPIs • Final dashboards Data analysis WORKSHOP: “BUSINESS RECOMMENDATIONS” Presentation of the final deliverables: • Tailor made dashboards • Insights and conclusions • Roadmap for next steps NB: Data collected and stored 3 month, to ensure quick reactions to new data analysis // 22
  23. 23. PLANNING : WITHIN A MONTH W2 W1 W3 W4 1. Workshop: “business objectives” 2. Data Collection 1/2 DAY 2 DAY S 3. Data Integration & First Dashboard 4. KPI Building & Data Analysis 1 WEEK 1 WEEK 5. Workshop: „Business Recommendations” 1/2 DAY APPROXIMATE BUDGET : 50 – 60 K€ // 23
  24. 24. FOR FURTHER INFORMATION cyril.vart@fabernovel.com adrien@squidsolutions.com anselme.jalon@fabernovel.com
  25. 25. #1 MY FIRST MARKETING DASHBOARD
  26. 26. #2 VISUALIZE AND PILOT YOUR CAMPAIGN ATTRIBUTION
  27. 27. #3 CHANNEL MANAGEMENT
  28. 28. #4 VISUALIZE YOUR TALENTS
  29. 29. #5 VISUALIZE THE STATE OF YOUR BUSINESS

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