Magic Soap
Facts
• USDA certified organic
• Castile Soap
• Biodegradable
• 18 different uses
• Non-abrasive
• Cost effective
Goals

• Build brand and product awareness
• Gain audience trust and loyalty
Audience
Chief Household Officers

• Women, with young children
• Gatekeeper to the home
• Taking on new responsibilities
...
Insights

• Values versatility
  and practicality

• High-standards
• Light-Green
Organic vs.Natural
Organic            Natural
No use of          Low use of artificial
pesticides,        or synthetic
    ...
Strategy Statement




    Absurdly
    Versatile
Absurd =




             “uniting the mothership earth”


Versatile=
Creative
Like nothing you’ve ever seen
Creative
Out of this world soap
Creative
Endless clean in every bottle
DR. BRONNER’S Home

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DR. BRONNER’S Products

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DR. BRONNER’S Products / Body

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DR. BRONNER’S Products / Bodycare / Product Detail

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DR. BRONNER’S Our Story

                                                                                                 ...
Thank You
  Questions?
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
Dr. Bronner's Magic Soap
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Dr. Bronner's Magic Soap

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Here are 3 full blown campaigns for this clean everything and its edible soap!

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Dr. Bronner's Magic Soap

  1. 1. Magic Soap
  2. 2. Facts • USDA certified organic • Castile Soap • Biodegradable • 18 different uses • Non-abrasive • Cost effective
  3. 3. Goals • Build brand and product awareness • Gain audience trust and loyalty
  4. 4. Audience Chief Household Officers • Women, with young children • Gatekeeper to the home • Taking on new responsibilities • Family first Why women? •97% affect purchasing decisions •85% are customers •50% want greener choices
  5. 5. Insights • Values versatility and practicality • High-standards • Light-Green
  6. 6. Organic vs.Natural Organic Natural No use of Low use of artificial pesticides, or synthetic ingredients herbicides, etc. Minimal processed Not genetically ingredients engineered Open labeling requirements Heavy labeling 78% of people think that natural personal care requirements products are regulated 97% of people think they should be National Standard for Personal Care Products regulated by the FDA
  7. 7. Strategy Statement Absurdly Versatile
  8. 8. Absurd = “uniting the mothership earth” Versatile=
  9. 9. Creative Like nothing you’ve ever seen
  10. 10. Creative Out of this world soap
  11. 11. Creative Endless clean in every bottle
  12. 12. DR. BRONNER’S Home My Account | Shopping Basket | E-newsletter DR.BRONNER’S products our story our commitment our community We’re all one or none. Guaranteed since 1948. News Stories Popular or New Products New Activist Activity Product Uses Did you know… Customer Service | FAQs | Store Locator | Distributor Login | Careers | Privacy Policy | Terms & Conditions | Contact Us
  13. 13. DR. BRONNER’S Products My Account | Shopping Basket | E-newsletter DR.BRONNER’S products our story our commitment our community We’re all one or none. Guaranteed since 1948. Products Bodycare Handcare Haircare Lipcare Home Men Baby & Sensitive Skin Snack Bars Movies & Books Gifts Popular Products New Products Our Process and Ingredients Customer Service | FAQs | Store Locator | Distributor Login | Careers | Privacy Policy | Terms & Conditions | Contact Us
  14. 14. DR. BRONNER’S Products / Body My Account | Shopping Basket | E-newsletter DR.BRONNER’S products our story our commitment our community We’re all one or none. Guaranteed since 1948. Bodycare Bodycare Handcare Haircare Lipcare Home Men Baby & Sensitive Skin Snack Bars Movies & Books Gifts Product Title goes here Product Title goes here Product Title goes here Product Title goes here Product Title goes here Product Title goes here Product Title goes here Product Title goes here Customer Service | FAQs | Store Locator | Distributor Login | Careers | Privacy Policy | Terms & Conditions | Contact Us
  15. 15. DR. BRONNER’S Products / Bodycare / Product Detail My Account | Shopping Basket | E-newsletter DR.BRONNER’S products our story our commitment our community We’re all one or none. Guaranteed since 1948. Product Title Bodycare Ut nonsent nummy nulputat, sim eu- Handcare gue dio consequ ipisi. Volobortie con Haircare utet, consequ iscinisi. Oloborer sis- Lipcare sequ ipisi. Digna con utpatue commy Home nos alisit ullum zzrilit wismod ming erit Men lam dolore modignisi ea feu facidunt Baby & Sensitive Skin praesequam quat aliquamcommy nim Snack Bars ilit praestrud et nos nonsendre. Movies & Books Gifts Add to Basket You might also like: Product Name Product Name Product Name Customer Service | FAQs | Store Locator | Distributor Login | Careers | Privacy Policy | Terms & Conditions | Contact Us
  16. 16. DR. BRONNER’S Our Story My Account | Shopping Basket | E-newsletter DR.BRONNER’S products our story our commitment our community We’re all one or none. Guaranteed since 1948. Our Story Who We Are History Our Soaps Lorem ipsum dolor Ut nonsent nummy nulputat, sim eugue dio consequ ipisi. Volobortie con utet, consequ iscinisi. Oloborer sissequ ipisi. Digna con utpatue commy nos alisit ullum zzrilit wismod ming erit lam dolore modignisi ea feu faci- dunt praesequam quat aliquamcommy nim ilit praestrud et nos nonsendre. Customer Service | FAQs | Store Locator | Distributor Login | Careers | Privacy Policy | Terms & Conditions | Contact Us
  17. 17. Thank You Questions?

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