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Social Media Monitoring Monitoring 091106


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Presentation held by Daniel Chow.

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Social Media Monitoring Monitoring 091106

  1. 1. Social Media Monitoring
  2. 2. Publishing vs Conversations <ul><li>Threads and posts in a forum differs greatly form a published news article! </li></ul><ul><li>Editorial meida </li></ul><ul><li>Single publisher </li></ul><ul><li>Great info about source </li></ul><ul><li>News driven </li></ul><ul><li>Sociala medier </li></ul><ul><li>Multiple publishers </li></ul><ul><li>Lack of info about source </li></ul><ul><li>Conversation driven </li></ul>Publishing Conversations Newspapers Ethermedia Trad. media Blogs Microblogs Forum/BBS online
  3. 3. Social Media Monitoring <ul><li>Use Cases </li></ul><ul><ul><li>Listening – Monitoring </li></ul></ul><ul><ul><li>Learn – Analysis </li></ul></ul><ul><ul><li>Engaging – Interact </li></ul></ul><ul><li>Measuring objectives </li></ul><ul><ul><li>Reach/Frequency – how/where/when to measure? </li></ul></ul><ul><ul><li>Content – What is being said? </li></ul></ul><ul><ul><li>Influencers/networks – Who is saying what? </li></ul></ul><ul><li>Geography and language </li></ul><ul><ul><li>Geography: Sweden, Nordics, Asia, World Wide? </li></ul></ul><ul><ul><li>Language: blogs from Spain – or Spanish blogs? </li></ul></ul><ul><li>Platforms </li></ul><ul><ul><li>Blogs, microblogs, Social Networking Sites, forums/BBS? </li></ul></ul><ul><ul><li>Acces to meta data? </li></ul></ul><ul><ul><li>Ranking and filtering? </li></ul></ul>
  4. 4. SMM Workflow Blogs Microblogs Social Networks Forums/BBS SMM Platform Datamining Collect data Engage with client customers at target platform to build relationships Feedback to further enhance montoring profile 1 2 3 4 5 6 External Publish Coordinate Distribute Customer Service, Communications or Marketing Recipent at client Customized reports adapted to client needs
  5. 5. Analysis <ul><li>Quantitative results </li></ul><ul><ul><li>During a normal day about 1000 posts are made about the client </li></ul></ul><ul><li>Qualitative results </li></ul><ul><ul><li>Sentiment, Popularity, Recommendations, ”Rich Media” </li></ul></ul>
  6. 6. Visualization
  7. 7. People influence people