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Social media as a tool pp2007

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Social media as a tool pp2007

  1. 1. David R. Zak<br />Greater Springfield Chamber | CIC<br />OCCD Spring Quarterly Meeting<br />May 5, 2010<br />Social Media as a Toolfor Housing and Econ. Dev.<br />
  2. 2. “Social Media is no longer a fad.It’s foundational to community and economic development.”<br />
  3. 3. Fewer Resources<br />More Demands<br />More Opportunities<br />More Competition<br />What is the problem?<br />
  4. 4. “Media is social when it provides a public platform for producer and consumer to connect, comment, and converse.”<br />
  5. 5. S Develop your STRATEGY<br />O ORGANIZE your resources<br />C Create and share your CONTENT<br />I Develop your INFRASTRUCTURE<br />A ASSESS and ADJUST<br />L LISTEN and engage<br />The 6-step plan to Social Media Success<br />
  6. 6. “Social Media for work is about creating and sharing content. It’s not about relationships.”<br />
  7. 7. Creating Content<br />
  8. 8. Creating Content - Tools<br />
  9. 9. Sharing Content<br />
  10. 10. My Social Media Model<br />
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  20. 20. S Develop your STRATEGY<br />1. WHAT do you want to share?<br />2. WHERE will you get your content?<br />3. WHO will record and process data?<br />4. Do you have the TOOLS? Can you borrow?<br />5. HOW will you store and distribute?<br />Warehouses, Store, Ads – which ones<br />6. WHEN - Plan your frequency + schedule<br />1. Develop your STRATEGY<br />
  21. 21. S Develop your STRATEGY<br />O ORGANIZE your resources<br />C Create and share your CONTENT<br />I Develop your INFRASTRUCTURE<br />A<br />L <br />The 6-step plan to Social Media Success<br />
  22. 22. I Develop your INFRASTRUCTURE<br />Purchase and learn your tools <br />Build your warehouses<br />Build an ad channel (or add one)<br />Build your network <br />Develop and maintain your network<br />4. Develop your INFRASTRUCTURE<br />
  23. 23. S <br />O <br />C <br />I <br />A ASSESS and ADJUST<br />L LISTEN and engage<br />The 6-step plan to Social Media Success<br />
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  26. 26. “Social Media is no longer a fad.It’s foundational to community and economic development.”<br />
  27. 27. David R. Zak<br />www.davidzak.info<br />http://bit.ly/seblog<br />Thank You<br />

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