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1
spring studio
@springUX
DESIGN IN TRANSIT:
MOVING FORWARD
Bruce randall
Linda Matthews
March 31, 2015
Process and techniques
used to solve problems…
…almost any kind of problem.
2
3
Design process
4
CUSTOMER
INSIGHT
EXPLORE
SOLUTIONS
VALIDATE THE
EXPERIENCE
CLARIFY THE
PROBLEM
5
Keep the user
at the center
of your thinking.
6
Look deeper.
Don’t stop at your
first insight, idea or solution.
Customer Insight
A deep understanding of
your customer is the fuel
that drives a great solution.
9
Take 90 seconds to interview your neighbor
about their morning commute, then switch.
10
Take 90 seconds to interview your neighbor
about their morning commute, then switch.
What happened?
What was nice?
What...
personas
11
Journey map
12
Clarify the Problem
14
15
“If I had an hour to solve a problem and my
life depended on the solution, I would spend
the first 55 minutes determini...
Explore Solutions
17
“I have not failed.
I’ve just found ten thousand ways
that won’t work.”
Thomas Edison
18
What are some ideas for
making a morning commute
delightful?
Validate the Experience
test your concept
Once you have your ideas,
you need to validate that it
does, in fact, solve the
problem.
20
LOW FIDELITY...
Storyboard
21
Act it Out
22
Build a Prototype
23
24
Moving Forward
We know that each of you face thorny challenges. Solving them
can improve the quality of life for hundre...
25
Questions?
26
Thank You!
150 SPEAR ST, STE. 1500 SF, CA 94105
415.339.1979 | www.springstudio.com | @SpringUX
Image Attributions
• Cover Slide: “Caltrain – 4th and King” by Sergio Ruiz. Usage permitted by SPUR.
• Slide 5: “Powell St...
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Design in Transit: Moving Forward

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On March 31, 2015, Spring Studio's Linda Miller and Bruce Randall presented a quick Design Thinking workshop at the Transit+Design event, held by SPUR. SPUR is a leading civic planning organization, based in the Bay Area, well respected for their independent and holistic approach to urban issues.
www.spur.org

The goal of the Transit+Design event was to provide a space to learn about research and design tools that can help transit professionals create a great transit user experience.

Bruce and Linda led the hourlong talk and exercises with the goal of introducing Design Thinking tools and processes as a means for devising elegant solutions for some of the city's thorniest challenges. This presentation provides a useful snapshot of the Design Thinking methodologies, along with a couple of quick exercises to engage a beginner audience.

Published in: Design
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Design in Transit: Moving Forward

  1. 1. 1 spring studio @springUX DESIGN IN TRANSIT: MOVING FORWARD Bruce randall Linda Matthews March 31, 2015
  2. 2. Process and techniques used to solve problems… …almost any kind of problem. 2
  3. 3. 3
  4. 4. Design process 4 CUSTOMER INSIGHT EXPLORE SOLUTIONS VALIDATE THE EXPERIENCE CLARIFY THE PROBLEM
  5. 5. 5 Keep the user at the center of your thinking.
  6. 6. 6 Look deeper. Don’t stop at your first insight, idea or solution.
  7. 7. Customer Insight
  8. 8. A deep understanding of your customer is the fuel that drives a great solution.
  9. 9. 9 Take 90 seconds to interview your neighbor about their morning commute, then switch.
  10. 10. 10 Take 90 seconds to interview your neighbor about their morning commute, then switch. What happened? What was nice? What was frustrating?
  11. 11. personas 11
  12. 12. Journey map 12
  13. 13. Clarify the Problem
  14. 14. 14
  15. 15. 15 “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” Albert Einstein
  16. 16. Explore Solutions
  17. 17. 17 “I have not failed. I’ve just found ten thousand ways that won’t work.” Thomas Edison
  18. 18. 18 What are some ideas for making a morning commute delightful?
  19. 19. Validate the Experience
  20. 20. test your concept Once you have your ideas, you need to validate that it does, in fact, solve the problem. 20 LOW FIDELITY HIGH FIDELITY PILOT PROGRAM INFORMAL
  21. 21. Storyboard 21
  22. 22. Act it Out 22
  23. 23. Build a Prototype 23
  24. 24. 24 Moving Forward We know that each of you face thorny challenges. Solving them can improve the quality of life for hundreds of thousands of people. Your opportunity is to transform these challenges into delight.
  25. 25. 25 Questions?
  26. 26. 26 Thank You! 150 SPEAR ST, STE. 1500 SF, CA 94105 415.339.1979 | www.springstudio.com | @SpringUX
  27. 27. Image Attributions • Cover Slide: “Caltrain – 4th and King” by Sergio Ruiz. Usage permitted by SPUR. • Slide 5: “Powell Station Mezzanine” by Sergio Ruiz. Usage permitted by SPUR. • Slide 6: “BART platform” by Aaron Anderer is licensed under CC BY-ND 2.0. • Slide 8: “Rush Hour” by Charbel Akhras is licensed under CC CC BY-ND 2.0. • Slides 9 & 10: “19th Street BART - Oakland” by Sergio Ruiz. Usage permitted by SPUR. • Slide 14: “Elevator Aboard the Celebrity Equinox” by Joe Ross is licensed under CC BY 2.0. Modified. • Slide 15: “Seamless Train” by Dave Fayram is licensed under CC BY 2.0. Modified. • Slide 17: “Visions of BART” by John Morgan is licensed under CC BY 2.0. Modified. • Slide 18: “Night commuters; turnstyle exit, Castro Valley BART Station” by rafael-castillo is licensed under CC BY 2.0 • Slides 22 & 23: CC @MaryWharmby • Slide 24: “el cerrito del norte” by Robert Couse-Baker is licensed under CC BY 2.0 • Slides 25 & 26: “Untitled” by Davide Ragusa is licensed under Public Domain CC0 1.0 27

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