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Welcome to UX 101

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Welcome to UX 101

  1. 1. welcome to ux 101 spring moore experience director @ razorfish healthware spring moore / @simee / www.springmoore.comMonday, March 4, 2013 1
  2. 2. a little bit about me spring moore / @simee / www.springmoore.comMonday, March 4, 2013 2
  3. 3. Graduated from Freelance web Webmaster at Web Manager at Penn design Penn Law G’town Law Experience Joined Razorfish Creative Director Architect & Graphic designer Designer Made cool stuff Won awards Talking to you spring moore / @simee / www.springmoore.comMonday, March 4, 2013 3
  4. 4. A little story about Widget Co. or what ux does and why it matters spring moore / @simee / www.springmoore.comMonday, March 4, 2013 4
  5. 5. We ask Widget Co. “What do you want to do?” [this is the business need] spring moore / @simee / www.springmoore.comMonday, March 4, 2013 5
  6. 6. The answer? “Sell Widgets!” [lots and lots of widgets] spring moore / @simee / www.springmoore.comMonday, March 4, 2013 6
  7. 7. OK. What do you want your customers to do? [this is the user need] spring moore / @simee / www.springmoore.comMonday, March 4, 2013 7
  8. 8. Buy Widgets! [lots and lots of widgets] spring moore / @simee / www.springmoore.comMonday, March 4, 2013 8
  9. 9. So let’s take a look at the widget buying process [aka user research] spring moore / @simee / www.springmoore.comMonday, March 4, 2013 9
  10. 10. What do people do when they buy widgets? 1. Explore their options 2. Narrow their choices 3. Buy their preferred widget 4. Enjoy their widget spring moore / @simee / www.springmoore.comMonday, March 4, 2013 10
  11. 11. 1. Exploring their options Check Amazon Look for what’s Google search and other e-tailers new Read expert Check out social Ask their friends reviews sites spring moore / @simee / www.springmoore.comMonday, March 4, 2013 11
  12. 12. 2. Narrow their choices Price Size Color Weight Ratings Reviews Photos Return policy Shipping cost spring moore / @simee / www.springmoore.comMonday, March 4, 2013 12
  13. 13. 3. Buy their preferred widget Entering Add widget Select Create shipping to cart checkout account information Enter Confirm Get receipt Submit order payment order information Check Wait for Receive shipping widget widget! status spring moore / @simee / www.springmoore.comMonday, March 4, 2013 13
  14. 14. 4. Enjoy their widget 1. Use their widget 2. Review their widget 3. Recommend it to a friend 4. Contact customer service spring moore / @simee / www.springmoore.comMonday, March 4, 2013 14
  15. 15. What are all our requirements? Optimize for Create an Buy widgets View options Read reviews Rate products search account Social share Track Compare Pay online Secure PII Save favorites product info package widgets See new Save Save billing Email Loyalty CRM widgets payment info info confirmations program Geotargeted Banner Credit card PayPal Endorsement Partnership sales retargeting payments payments Faceted Keyword Featured Taxonomy Most viewed etc... search tagging widgets spring moore / @simee / www.springmoore.comMonday, March 4, 2013 15
  16. 16. Let’s organize and design it! [sitemap and wireframes] spring moore / @simee / www.springmoore.comMonday, March 4, 2013 16
  17. 17. Make a sitemap Content Area Content Area Content Area Content Area Content Area Content Area spring moore / @simee / www.springmoore.comMonday, March 4, 2013 17
  18. 18. Make some wireframes spring moore / @simee / www.springmoore.comMonday, March 4, 2013 18
  19. 19. Map the processes spring moore / @simee / www.springmoore.comMonday, March 4, 2013 19
  20. 20. What happens next? 1. Design 2. Copywriting 3. Development 4. Launch 5. Sell widgets! 6. Measure success spring moore / @simee / www.springmoore.comMonday, March 4, 2013 20
  21. 21. Why does ux matter? spring moore / @simee / www.springmoore.comMonday, March 4, 2013 21
  22. 22. Customer satisfaction. spring moore / @simee / www.springmoore.comMonday, March 4, 2013 22
  23. 23. thank you. Spring Moore find me Twitter as @simee spring moore / @simee / www.springmoore.comMonday, March 4, 2013 23

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