Spring Creek Group Capabilities


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Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.

Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.

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Spring Creek Group Capabilities

  1. 1. supporting globalbrands with earnedmedia, engagedcommunities, and socialtechnologies at scale
  2. 2. All content ©2011, Proprietary and Confidential
  3. 3. social media…is humanhuman nature is social, social media is merely the next step in makinginteracting with one another effortless- regardless of distance (or time)is ubiquitousnearly 25% of all internet traffic is social. facebook alone has800MM fans (Twitter 200MM, YouTube 300MM), with 43% reachto all web traffic in June (870bn unique visitors)is a connectorwith 800bn fans and an estimated engagement rate of 2% permonth, there are over 15 billion social interactions a month; anastounding 3 trillion impressions per month*is only just beginning96% of 18-35 are on a social network. overall facebook usage is up40% (100% by on mobile). we now share everything: 3.5 bn pieces ofcontent each week ; 17 hours of video & 50k photos a minute; 95mtweets a day**Research shows the Top 50 pages have about a 1.5% engagement per month, Users tend to have multiple pages they interact with so 2% is used as a benchmark. Ourresearch shows mature sites garner around 200 impressions to interaction. 800*.02*200 = 3tn impressions per month.** Flicker 3,500 per minute with estimated 7% marketshare
  4. 4. earned media is more effective& impactful EARNED PURCHASE INTENT : x4*earned media is more cost-effective at driving reach andencouraging engagement and Ad Recallpurchase intent Homepage Ad - Social advocay Awareness Homepage Ad Exposure Purchase Intent ~$1CPM TWITTER 0% 10% 20% FACEBOOK ~$4CPM ~$15CPM DIGITAL MEDIA ~$20CPM TV*http://blog.nielsen.com/nielsenwire/online_mobile/nielsenfacebook-ad-report/
  5. 5. Spring Creek Group:a full service earned media agencysocial media social analytics community creative &strategy & & research management campaignsconsultingidentifying where & measuring the providing active creating engaginghow you should who, what, where of community interactive content;invest in a managed the online conversation moderation & driving socialbrand presence in relevant to your brand engagement on marketingsocial; implementing and campaigns; owned and third-party campaigns forscalable sCRM identifying key channels; social brand impact; socialplatforms influencers & core voice development application communities development & execution
  6. 6. we deliver scale& leadership in social marketing founded in 2006, an early leader in social analytics & customer engagement leading social media-focused agency in the pacific northwest, with local, national, & global brand clients c 35+ social marketing experts the most recent member of the Mediabrands (IPG) family
  7. 7. experience with great brands… client program, analytics, and campaign experience with: `
  8. 8. All content ©2011, Proprietary and Confidential ` the deepest base of social technology
  9. 9. our methodology brand strategy & brand account Social planning management measurement & analyticsAll content ©2011, Proprietary and Confidential campaigns & syndication customer social technology interactive content & distribution communities & process management enablement
  10. 10. helping brands answer the key questions…where do i start we’ve got a what social how do i trainwith setting a large channels our staff onstrategy & goals? community, but should i be on? how to need results- so effectively use now what? social? how do i make how do i how do i get how do i track our social the best integrate social more “likes” success and ROI? ROI program? so it’s central to that stick the company? around? what are mywhat sort of how do we how do we use competitors doing?social best leverage social media to is it working? can ilistening, CRM, C WOM from be proactive do better?MS tools best fit our audience? with our PRour needs? tactics?
  11. 11. thank you. Clay McDaniel Managing Director clay@springcreekgroup.com Kevin Urie Director, Client Account Services kurie@springcreekgroup.comAll content ©2011, Proprietary and Confidential www.springcreekgroup.com www.springcreekgroup.com/blog www.facebook.com/springcreekgroup www.twitter.com/springcreekgrp www.foursquare.com/venue/173046