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S2 a findings for press release

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On May 5, 6 & 7, ACTion Alexandria sponsored Spring2ACTion, an innovative online fundraising event for Alexandria non-profits. These are the preliminary findings.

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S2 a findings for press release

  1. 1. May 5 – 7, 2011 Preliminary Findings
  2. 2. Executive Summary <ul><li>On May 5, 6 & 7, ACTion Alexandria sponsored Spring2ACTion, an innovative online fundraising event for Alexandria non-profits. </li></ul><ul><li>Event Results at a Glance </li></ul><ul><ul><li>Total Dollars Raised (Razoo): $ 76,323 </li></ul></ul><ul><ul><li>Total Dollars Raised (Matches): $ 27,833 </li></ul></ul><ul><ul><li>Total Dollars Raised: $104,156 </li></ul></ul><ul><ul><li>Participating Non-Profits: 47 </li></ul></ul><ul><ul><li>Average Gift Size: $59 </li></ul></ul><ul><ul><li>$ Amount Raised Per Capita $.69 </li></ul></ul><ul><ul><li>Number of Donations 1,300 </li></ul></ul><ul><ul><li>Total Number of Donors: 1,018 </li></ul></ul><ul><ul><li>Unique Donors for Non-Profit: 1,265 </li></ul></ul><ul><ul><li>Alexandria Donors 638 </li></ul></ul>
  3. 3. DONORS <ul><li>Thursday </li></ul><ul><li>316 Donors </li></ul><ul><li>Friday </li></ul><ul><li>423 Donors </li></ul><ul><li>Saturday </li></ul><ul><li>561 Donors </li></ul>
  4. 4. DOLLARS <ul><li>Thursday </li></ul><ul><li>$27,140 </li></ul><ul><li>Friday </li></ul><ul><li>$24,941 </li></ul><ul><li>Saturday </li></ul><ul><li>$25,317 </li></ul>
  5. 5. GRASSROOTS DONATIONS <ul><li>E ngaging a large number of donors in Alexandria philanthropy was the main goal so small dollar donations were encouraged. </li></ul>
  6. 6. NON PROFIT COMMENTS <ul><li>Congratulations on a very creative and highly successful event!  Both personally and on behalf of The Art League, I'm truly grateful!  Thank you so much! </li></ul><ul><li>Linda Hafer, The Art League </li></ul><ul><li>“ No job or gift was too small in this campaign, and everyone's actions made a great difference. This was absolutely a powerful grassroots philanthropy effort, and one that gave voice to everyone who made a gift of $10 or more. Each gift regardless of its size led to an extraordinary outcome.” Marga Fripp, Empowered Women International, Inc. </li></ul><ul><li>“ Everyone’s a winner when fundraising is successful and fun!!  You all at Spring2ACTion made that happen.” Gwen Mullen, Alexandria Tutoring Consortium </li></ul><ul><li>The team at ACT deserves so much praise for all that you have done with this effort! If there is a dollar to be found in this City, you guys know how to help shake it loose!” Susan Bulkley Kellom </li></ul><ul><li>“ We’ve wanted to do an online fundraiser for years and you gave us the opportunity! It brought synergy and excitement to our group – it was tremendous! Thank you for bringing the community together.” Nina Randolph, Healthy Families Alexandria </li></ul>

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