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USOC partnered with Spredfast (formerly Mass Relevance) to create a single,
responsive social media hub for the Sochi 2014...
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200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com
Tourneau launched...
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See how the USOC Amplified the 2014 Winter Olympics

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With all eyes on the 2014 Winter Olympic games in Sochi, the United States Olympic Committee wanted to amplify the social conversation around the US Team by both fans and athletes. By creating a responsive social media hub, the USOC provided users with in-the-moment updates and compelling images, interaction with top athletes, and the ability to follow social conversations around their favorite sports and athletes. The 2014 Winter Olympics saw unprecedented involvement in content consumption, followers, and Tweets over previous years with 2.9 million unique viewers, 1.24 million #TeamUSA mentions and over 100,000 new Twitter followers.

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See how the USOC Amplified the 2014 Winter Olympics

  1. 1. USOC partnered with Spredfast (formerly Mass Relevance) to create a single, responsive social media hub for the Sochi 2014 Winter Olympic Games that combined onsite, online and mobile apps to engage fans and athletes throughout the games. US Olympic Committee Connects with Global Fans Using Team USA Social Hub OBJECTIVES: • Tap into and amplify the social conversation happening around the US Team and the Sochi 2014 Winter Olympic Games • Grow audience for USOC-specific content • Keep fans engaged throughout the duration of the Sochi 2014 Winter Olympic Games Connect with global fan base As a result of the Social Hub, content consumption of the Sochi 2014 Winter Olympic Games was 21% higher than London 2012 and 250% higher than Vancouver 2010. Social media consumption on Team USA channels accounted for approximately 1.01 billion impressions and 1.24 million #TeamUSA mentions. The U.S. victory over Russia in the men’s ice hockey shootout generated the most Tweets per Minute during the entire Games at 72,630 TPM. The top-reaching post (via shares and likes) by the U.S. Olympic Team Facebook page was 25 times greater than pages with similar-sized audiences. Case Study RESULTS:
  2. 2. “ 200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com Tourneau launched a new corporate campaign around the slogan #TourneauKnows during the 2013 holiday season. They worked with Spredfast to amplify this message with a 360-degree, omni- channel campaign that incorporated physical advertising, Twitter, Facebook, and Tourneau.com. First, Spredfast worked with Tourneau’s digital agency, Nervewire, to create a social campaign on the Tourneau.com web and mobile site. They developed a top sliding carousel of images, a fill-in-the- blank where consumers could ask questions of Tourneau, answers from the @Tourneau account and a mosaic featuring real-time, fan-sourced Tourneau content, a video, and brand images. Tourneau also launched #TourneauKnows with units in Grand Central Station that advertised the campaign. SOLUTION: The Sochi 2014 Winter Olympic Games inspired fans and athletes across the globe. By expanding our social outreach using the Social Hub, we connected more of our fans directly with their favorite Olympic athletes and with each other through real-time information. This gave the Sochi 2014 Winter Olympic Games unprecedented involvement that improved the games for viewers and athletes alike. VANESSA VIRBITSKY ASSOCIATE MANAGER OF COMMUNICATIONS AT THE UNITED STATES OLYMPIC COMMITTEE

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