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The Moneyball Moment: Data-Driven Real-Time Marketing

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Learn about data-driven real-time marketing in this presentation from Chris Kerns, Spredfast's Director of Analytics & Research.

This presentation was originally shared at the 2014 WOMMA Summit.

Published in: Marketing
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The Moneyball Moment: Data-Driven Real-Time Marketing

  1. The Moneyball Moment: data-driven real-time marketing Chris Kerns Director of Analytics & Research, Spredfast Book now available on Amazon and Barnes & Noble #Trendology
  2. #Trendology
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  7. Interest / Conversation Data-Driven Thinking Real-Time Marketing Listening SEO Retargeting #Trendology
  8. @BestBuy usually sees about: 34 RTs 31 Favorites RTs: +2,402% Favs: + 1,558% #Trendology
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  11. real-time marketing allows brands to draft behind trends #Trendology
  12. 1) Ignore the RTM hype, look at the data 2)You still need to do the work 3)Your audience is ready for real-time #Trendology
  13. 1) Ignore the RTM hype, look at the data #Trendology
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  16. people say: OPPORTUNISTIC “there will never be another blackout at the Super Bowl.” #Trendology
  17. the data tells us: “that doesn’t matter.” OPPORTUNISTIC #Trendology
  18. Opportunistic RTM: Performance by Brand #Trendology
  19. #Trendology
  20. Royal Baby #2 Announcement WATCHLIST #Trendology
  21. Royal Performance Performance vs. Average 2014 Performance WATCHLIST #Trendology
  22. Best Performing Content +683% +664% +221% WATCHLIST +2887% #Trendology
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  24. Apple’s iPhone & Apple Watch Event PLANNED #Trendology
  25. iPhone Event RTM Performance Performance vs. Average 2014 Performance PLANNED #Trendology
  26. +5,381% Best Performing Content PLANNED +2,563% +1,639% +685% #Trendology
  27. Audiences Love Brands #Bending the Rules Performance vs. Average 2014 Performance #Trendology
  28. risk reward #Trendology
  29. 2) You still need to do the work. #Trendology
  30. #ThoseThreeWords #Trendology
  31. “What the Hell?” Performance vs. Average 2014 Performance #Trendology
  32. +281% Different Levels of Performance : ) : ) : ( : ( +1,731% -79% -70% #Trendology
  33. Different Levels of Performance Performance vs. Average 2014 Performance #Trendology
  34. 3) Your audience is ready for real-time. #Trendology
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  39. Soon, audiences will not only welcome brands in their social conversations, they’ll expect brands there. #Trendology
  40. 1) Ignore the RTM hype, look at the data 2)You still need to do the work 3)Your audience is ready for real-time #Trendology
  41. Trends Happening During this Talk: #goodthings: Starbucks, Applebees #happyMonday: Nissan, Dove, Alaska Airlines, Absolut “black friday”: Victoria’s Secret, Nike, Walmart, Chevrolet, United, Office Depot, Bath & Body Works #Trendology
  42. thanks @chriskerns #Trendology

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