Structuring, Enabling, Operationalizing

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A presentation from Corporate Social Media Summit in NYC about laying the foundation for long-term business success and communicating social media inside your organization.

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Structuring, Enabling, Operationalizing

  1. 1. Structuring,Enabling,OperationalizingThe Corporate Social Media Summit – June 14, 2012 @spredfast @jimrudden
  2. 2. You Already Know Your Social Structure
  3. 3. 15Brands/Groups/Geos 100+ social accounts 6 months first re-organization
  4. 4. “Our delegates are a diverse mix of roles and responsibilities acrossour company – we have marketers that have decades of experienceyet limited social exposure, we also have relatively youngprofessionals with maybe five years in the working world that grew upwith the explosion of social media.But the common thread among them all is this – an energy andpassion for bringing social media to ARAMARK and a willingness tochallenge the status quo and embrace change.”Diane VetterVP, Consumer Strategy
  5. 5. Half Your Company on Social?• Marketing• Recruiters• Customer Care• Communications• Product Specialists• Lead Generation and Sales focused staff• Store Managers
  6. 6. Enabling peopleto use social todo a great job
  7. 7. Four To Dos for Operationalizing
  8. 8. Structuring,Enabling,OperationalizingThe Corporate Social Media Summit – June 14, 2012 @spredfast @jimrudden

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