[EN] Spotter Corporate Presentation 2013

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Leader in textual analysis to measure risks and opinions, Spotter provides reliable analytical models to feed decision making in the fields of strategy, risk, marketing, PR and communications.
Spotter's Solutions and Applications, based on proprietary technologies of crawling, text mining and sentiment analysis, cover all types of sources including printed press, television, radio, online and social media, websites, client data, internal and external databases.
Spotter's metrics and scores help to take a step back to better understand and adjust companies’ strategies and operations. Spotter Platform enables action to be taken in good time all over the world. Spotter’s multilingual team of experts supports clients in every step of their project, ensuring the relevancy of the monitoring, analysis and interpretation of the results.

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[EN] Spotter Corporate Presentation 2013

  1. 1. Media and Social Media AnalyticsFrom operations to decision making•Combining Technologywith Human Expertise•Integration of all mediatypes and content•Qualified informationwith no noise or silence•More than multilingual –multicultural•Advanced analytics withmaps and sourcesJoin Spotter on:
  2. 2. Join us on:Who we areSpotter moves Media and Social MediaAnalytics to the next level.Leader in textual analysis to measure risks andopinions, Spotter provides reliable analytical modelsto feed your decision making in the fields of strategy,risk, marketing, PR and communications.• Spotters Solutions and Applications, based onproprietary technologies of crawling, textmining and sentiment analysis, cover all typesof sources.• Spotters metrics and scores help to take astep back to better understand and adjustcompanies’ strategies and operations.• Spotter’s Platform enables actions to betaken in good time all over the world.• Spotter’s multilingual team of experts supportsclients in every step of their project,ensuring the relevancy of the monitoring,analysis and interpretation of the results.Text mining, semantics,sentiment analysis, statistics,scores, mapping and graphicalrepresentationsTailor-made tools and deliverables,with 100% relevant information,thanks to our team of multilingual andmulticultural expertsBlogs, Forums, Twitter, Facebook,YouTube, Web Sites, Online Media,Printed Press, Television, Radio,Internal data, External databases2
  3. 3. Join us on:What we offerLISTEN TOTHE CLIENT /CITIZEN VOICESOCIALMARKETINTELLIGENCEMANAGECLIENTFEEDBACKSOCIAL MEDIAENGAGEMENTCORPORATE &eREPUTATIONBRAND IMAGECAMPAIGNIMPACTPRPERFORMANCECOMPETITIVEINTELLIGENCEMAPPING OFKEY ACTORSMARKETINTELLIGENCEHUMANRESSOURCESINTELLIGENCERISKREPUTATIONPRODUCTRISKSCOMPANYRISKSSECURITYRISKSSocial CRMReputation ManagementCorporate IntelligenceRisk AssessmentRisk managers, Safety Departments, Productmanagers, Legal departments, R&D teamsCommunications department, Press relations, Digitalcommunication, Crisis managementHead of strategy, Innovation, General Management,Head of competitive intelligence, HR DirectorMarketing department, Product managers, Digitalmanagers, Client Relations3
  4. 4. Join us on:Powerful tools and reliable servicesEither you use the Spotter Platform to get alerted,explore and share your data, or do your own analysis,and/or you can let Spotter Experts provide you withAlerts, Reports and Studies.Spotter PlatformSpotter Deliverables4
  5. 5. Join us on:Tools to explore, organise,qualify and analyse yourproject data. They allow you togenerate, export and publishgraphs, alerts or newsletters tobe shared within your company.Tools to visualise, edit andcreate interactiveDashboards, to be sharedbetween a group of users orpersonal Dashboards for oneor more specific users.Back-office tools for completeand autonomous projectmanagement: sourcing,queries, users, dataqualification, quality control,dashboard management. Spotter PlatformA complete monitoring and analysis environment, available in SaaS.Spotter Platform modules and tools are activated according to the needs of eachspecific project and client, to collect, treat, analyse, visualise, share and publishrelevant information and deliverables.SPOTTERANALYTICS SPOTTERDASHBOARD SPOTTERSTUDIO5
  6. 6. Join us on:Present the key informationthat has been collected,highlight sensitive subjectsand enable the identificationof potential or actual risks.Give a global vision of yourenvironment with keyevents and issues evolution.Track the positioning andopinions of stakeholders, tobetter anticipate changes.Measure the efficiency of youractions/campaigns. Identifyhow messages are spread andamplified. Evaluate risks.Detect emerging trends,opportunities, best practices.ALERTS & NEWSLETTERS SYNTHESES & BAROMETERS REPORTS & AD-HOC STUDIES Spotter DeliverablesTurn your data into decision making with Spotter’s deliverables.Spotter’s teams monitor and analyse online and offline content for you. We providecustomised reports, alerts and barometers that are ready to be published tomultiple departments within your company.6
  7. 7. Join us on:Global and adaptable approachSPOTTER guides you during thesetup phase of the project, develops thesource connectors and ensures on-goingsupport via its online interface.SPOTTER ensures the fine-tuning ofautomatic data qualification, the improvement ofqueries and treatments, and gives you adedicated Project Manager.SPOTTER produces the deliverables,puts the results into perspective, and presentsour recommendations to your team and/oryour management.You manage your projectfrom A to Z with our supportYou produce anddistribute your deliverablesYou benefit from deliverablesproduced by SpotterOur offer is fully adapted to your needs: you place the cursor of Spotter services where you like,and we ensure training, support and guidance throughout your project.7
  8. 8. Join us on:Combination of technology and expertiseSpotter proposes a qualitative approach to each step of your project.Precise sourcingDetailed panel ofsources that canevolveDecision makingreportingPlatform, deliverablesand recommendationsIntelligentqualificationRelevant data,structured and analysedAdvanced analysisTailor-made indicators,scores and in-depthqualitative analysisOUR STRENGHTSCombination oftechnology andhuman inputReliable methodologyand processesConstant clientsupport and guidanceMapping of sources,speakers andopinionsAdvanced text miningand sentimentanalysisTECHNOLOGY & EXPERTISECONSTANT SUPPORT8
  9. 9. Join us on:Unique technology in the cloudTRACKING &COLLECTIONCONTENTANALYSISSPECIFICMODELSDECISION-MAKINGWORKSHOPS• Real time crossmedia monitoring• Combination ofOpen Web and WebPanel monitoring• Multi-formatextraction for alltypes of sources• Extraction ofgeolocalisation datafrom social media• In-depth qualitativeanalysis of opinionsand sentiment• Advanced text-mining and semantictechnology• More than 28languages treated• Ontologies andknowledgedatabases• Analysis methodologyadaptated to eachsector• Implementation oftailor-made scores:influence, reputation,risk, satisfaction, …• Capacity to combinemedia data with othertypes of data: client,sales, financial,…• InteractivedecisionalDashboards• Real time dynamicreporting• Access and diffusionof results accordingto specific profils• SaaS platform, noinstallation needed,managed by SpotterOntology knowledgewarehouseSpecialisedtechnology tocapture, extract andanalyse social mediaLinguistic andtechnical scalabilityTechnology based oncloud computingEasy integration ofthird partytechnologiesDesigned to work oniPads, iPhones, orany other type oftablet PC orsmartphone9OUR STRENGHTS
  10. 10. Join us on:Risk &StrategyCommunication& MarketingSome of our references10

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