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Spotify for Brands Global Media Kit

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Spotify for Brands Global Media Kit

  1. 1. 60 million of the biggest brand fans in the world are tuned in to Spotify, streaming across devices from morning to night. Our premium environment and powerful audience insights guarantee you’ll reach them when they’re most engaged. Let’s make your brand connection count. Now playing everywhere Global Media Kit 2015
  2. 2. Hello. 
 Spotify here. We unlock audience insights to connect brands with the streaming generation, through solutions designed for viewability and 100% share of voice.  Spotify reaches a highly engaged audience across mobile, desktop and connected devices. The average cross- platform free user spends 148 minutes with us throughout their day, while exercising, commuting, studying and more. This increasingly mobile audience is twice as likely to advocate for and feel emotionally connected to brands. (Source: comScore Brand Impact Study, 2014) Search Search for your favorite content and hit play. Browse Browse instant playlists for every mood and moment, handpicked by our experts. Discover Discover recommendations, new releases, what your friends like and more. Radio Sit back and listen. The more you personalize the stations, the better they get. 1 2 3 4 75M ACTIVE USERS 20M SUBSCRIBERS 30M SONGS 1.5B PLAYLISTS 58 COUNTRIES Free Ad-supported instant listening on mobile, tablet and desktop. Premium Download and listen offline in high-quality audio. No ads, no commitment. How to listen
  3. 3. Your audience 
 is tuned in. Insights Under 18 18-24 25-34 35-44 45+ 49% 51% Men Women Mobile-first More people take us more places than ever. And you have more ways to reach them. Always on Our audience streams from morning to night, and the average cross-platform user spends 148 minutes with us daily. BRAND ADVOCACY 2x Receptive to brands Streamers are nearly 2x as likely to be strong brand advocates. 56% 44% 0 3 6 9 12 15 18 21 23 Desktop Mobile 148 min/day LEARN MORE spotify.com/brands/insightsSource: Spotify internal data, 2015; comScore Brand Impact Study, 2014
  4. 4. Reach the audiences 
 that matter most. Age & Gender Powered by 100% registered user data Geography Based on the IP address of a user’s current Spotify session Language Specified by the user upon registration Who they are1 Daypart Reach users at the right time to suit your messaging or complement broadcast buys. Platform Dynamically serve campaigns to users based on their active platform. Retargeting/Sequential Messaging Re-engage users across platforms or tell longer-form brand stories. A A A When & How they’re listening 32 What they’re listening to Playlist Reach unique behavioral segments through playlists streamed on Spotify.
 Genre Deliver your message immediately after a user has listened to a specific genre. Targeting LEARN MORE spotify.com/brands/targeting
  5. 5. Own the conversation. Homepage Takeover Block out a full day for your brand on our Homepage. Leaderboard Display your message when users are actively engaged. Billboard Greet Spotify users with a beautiful screensaver designed for viewability. Advertiser page Seamlessly integrate your microsite into the Spotify player. Branded Playlist Customize user-generated playlists for your brand. Spotify ads are Served 
 to active
 users Share 
 of voice Above 
 the fold 100% Formats Audio A cross-platform audio spot, cover art and clickable campaign name. Video Takeover Sponsor the ad break experience with video and display. Sponsored Session Delight your audience with exclusive sponsorship of ad-free listening.* Mobile Interstitial Keep your brand in view with full- screen interstitials.* LEARN MORE spotify.com/brands/formats Viewable *Sponsored Session & Mobile Interstitial available in select markets
  6. 6. SpotifyAudio Ads are: • 71% more informative • 52% clearer • 50% more likely to increase brand interest Compared to Interquest digital advertising benchmarks The world is listening.
 Get heard. Get seen. ‣ Reach audiences across devices ‣ Companion image is 100% viewable ‣ Clickable unit invites engagement ‣ Fewer ads per hour for greater brand impact ‣ Custom audio production available Audio Ads Spotify Audio Ads One voice, scalable across all platforms. Our audience listens wherever they go, while exercising, commuting, at work, at home and more. Reach them with Spotify Audio Ads, throughout their day and across devices. LEARN MORE spotify.com/brands/formats
  7. 7. Spotify Video Ads The world is watching. 
 Get heard. Get seen. ‣Only served when Spotify is in view ‣100% share of voice ‣100% registered user data ‣Only completed views are billed Video Takeover Sponsor the ad break experience with video and display. Sponsored Sessions Delight your audience with exclusive sponsorship of ad-free listening. Available in select markets Outstanding results: Measured Sponsored Sessions campaigns to date achieve ad recall in the top 2% of Millward Brown Digital measured video campaigns. Video Ads LEARN MORE spotify.com/brands/formats
  8. 8. Custom Solutions that inspire. Brand Experiences Ready to explore a deeper integration? Leverage all that Spotify has to offer to drive more lasting, meaningful impact with fans. At your disposal Audience Insights Creative made smarter API Powerful tools for innovative experiences Spotify Catalog Perfectly curated content Production Expertise Best-in-class execution LEARN MORE spotify.com/brands/gallery Branded content Captivating custom video, audio and rich media Event activations Live touch points, from concerts to cultural experiences Cross-media partnerships Collaboration to amplify existing partnerships Slate programs Original series well-loved by fans
  9. 9. Let’s connect. Get in touch with the team at spotify.com/brands in

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