Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sports Trendsmap - Manchester United Vs A-League All-Stars Case Study


Published on

Sports Trendsmap was launched to track the Twitter traffic around the globe for the A-League All-Stars Vs Manchester United at ANZ Stadium on July 20 2013. Over 10,000 tweets were analysed in a live Sports Trendsmap on Football Australia's website.

Published in: Sports, Technology, Business
  • Be the first to comment

  • Be the first to like this

Sports Trendsmap - Manchester United Vs A-League All-Stars Case Study

  1. 1. #ALvMU Case Study @SportsGeek @Trendsmap &
  2. 2. is a real- time mapping of Twitter trends across the world. @SportsGeek @Trendsmap What is Trendsmap? Map ViewList View with heat map
  3. 3. @SportsGeek @Trendsmap Sports Trendsmap Features include: •Whitelisted trends •Club branding & skins •You decide words & accounts •Sponsor adverts on Trendmaps •Click on trend to see tweets •Ability for fans to tweet from map •Embedded iframe
  4. 4. #ALvMU @SportsGeek @Trendsmap Sports Trendsmap What we delivered • Tracked #ALvMU and #mutour • Displayed game trends • Heat map for Australia & UK • Trending images & vines • Top Tweets • Popular Twitter users • Active Twitter users • Live Tweets • Iframed on FFA website
  5. 5. #ALvMU Content @SportsGeek @Trendsmap Sports Trendsmap Content shared • Global Heat Map • Top Cities • Heat map for Australia & UK • Twitter stats • @TwitterAU tweets • @Trendsmap network shared
  6. 6. #ALvMU Stats @SportsGeek @Trendsmap Sports Trendsmap Key Stats • 10,016 tweets analysed • 3886 users tweeted • 1100 Pageviews • 747 Unique Visitors • 6:05 Time On Site Note: @ManUtd did not use #ALvMU hashtag so #mutour tweets were added during the game. All terms can be drilled down to get trends for City, User or Hashtag
  7. 7. #ALvMU Stop Words @SportsGeek @Trendsmap Sports Trendsmap Stop words allow terms to be removed from Trendsmap word map. Terms removed included: • Gambling accounts • Competing sponsors • Competing broadcasts • Live streaming links Any term in here will not appear...
  8. 8. #ALvMU @SportsGeek @Trendsmap Sports Trendsmap What we learned • Hard to balance David Vs Goliath • Will separate top content based on team • Surfaced great visual content the crowd liked • Great to drill down on trends around accounts or hashtags • Multiple hashtags can be tracked • Good second screen experience • More content to be shared • Top Cities • Top Images • Top Vines
  9. 9. Next time... Sponsor Advertising embedded Top trends for game as a standard component Additional pull widgets to main Sports Trendsmap Show Twitter Stats totals to fans What would you like to see? @SportsGeek @Trendsmap Sports Trendsmap
  10. 10. @SportsGeek @Trendsmap Sports Trendsmap Contact Sean Callanan Email Phone +61407047200 Web Sports Trendsmap is a partnership between Sports Geek and Trendsmap.