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Sports Trendsmap - Manchester United Vs A-League All-Stars Case Study

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Sports Trendsmap was launched to track the Twitter traffic around the globe for the A-League All-Stars Vs Manchester United at ANZ Stadium on July 20 2013. Over 10,000 tweets were analysed in a live Sports Trendsmap on Football Australia's website.

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Sports Trendsmap - Manchester United Vs A-League All-Stars Case Study

  1. 1. #ALvMU Case Study @SportsGeek @Trendsmap &
  2. 2. Trendsmap.com is a real- time mapping of Twitter trends across the world. @SportsGeek @Trendsmap What is Trendsmap? Map ViewList View with heat map SportsGeekHQ.com
  3. 3. @SportsGeek @Trendsmap Sports Trendsmap Features include: •Whitelisted trends •Club branding & skins •You decide words & accounts •Sponsor adverts on Trendmaps •Click on trend to see tweets •Ability for fans to tweet from map •Embedded iframe SportsGeekHQ.com
  4. 4. #ALvMU @SportsGeek @Trendsmap Sports Trendsmap What we delivered • Tracked #ALvMU and #mutour • Displayed game trends • Heat map for Australia & UK • Trending images & vines • Top Tweets • Popular Twitter users • Active Twitter users • Live Tweets • Iframed on FFA website SportsGeekHQ.com
  5. 5. #ALvMU Content @SportsGeek @Trendsmap Sports Trendsmap Content shared • Global Heat Map • Top Cities • Heat map for Australia & UK • Twitter stats • @TwitterAU tweets • @Trendsmap network shared SportsGeekHQ.com
  6. 6. #ALvMU Stats @SportsGeek @Trendsmap Sports Trendsmap Key Stats • 10,016 tweets analysed • 3886 users tweeted • 1100 Pageviews • 747 Unique Visitors • 6:05 Time On Site Note: @ManUtd did not use #ALvMU hashtag so #mutour tweets were added during the game. All terms can be drilled down to get trends for City, User or Hashtag SportsGeekHQ.com
  7. 7. #ALvMU Stop Words @SportsGeek @Trendsmap Sports Trendsmap Stop words allow terms to be removed from Trendsmap word map. Terms removed included: • Gambling accounts • Competing sponsors • Competing broadcasts • Live streaming links Any term in here will not appear... SportsGeekHQ.com
  8. 8. #ALvMU @SportsGeek @Trendsmap Sports Trendsmap What we learned • Hard to balance David Vs Goliath • Will separate top content based on team • Surfaced great visual content the crowd liked • Great to drill down on trends around accounts or hashtags • Multiple hashtags can be tracked • Good second screen experience • More content to be shared • Top Cities • Top Images • Top Vines SportsGeekHQ.com
  9. 9. Next time... Sponsor Advertising embedded Top trends for game as a standard component Additional pull widgets to main Sports Trendsmap Show Twitter Stats totals to fans What would you like to see? @SportsGeek @Trendsmap Sports Trendsmap SportsGeekHQ.com
  10. 10. @SportsGeek @Trendsmap Sports Trendsmap Contact Sean Callanan Email Sean@SportsGeekHQ.com Phone +61407047200 Web http://SportsGeekHQ.com/SportsTrendsmap Sports Trendsmap is a partnership between Sports Geek and Trendsmap. SportsGeekHQ.com

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