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SEAT 2014 Keynote - Digital Campaigns from around the World [VIDEO]

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In showcasing digital campaigns from Europe (Arsenal, UEFA), USA (Tampa Bay Lightning, Portland Trail Blazers, Detroit Red Wings, NASCAR) and Australia (AFL, Adelaide Crows) Sean Callanan highlights why sports teams need to decide why they are producing content and who their content is developed for. This is the opening of the keynote, full ebook and presentation available for download at http://sportsgeekhq.com/seatebook

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