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Connect Fans
Across Platforms
Unite all fan data from
sponsorship, ticketmaster,
social media and more
Generate individual...
#WearInTheWorld Alaska Airlines Photo Contest
McDonald’s 100 Point Play
Toyota Play of the Month
FedEx Air & Ground Epic Performances Bracket
#RedskinsValentine
#WRCAuditions2016
Which Maverick are you?
Dallas Mavericks Facebook Ads
San Antonio Spurs Facebook Ads
Miami Dolphins Facebook Ads
Key Takeaways
1 Team, 1 Dream. Work closely with your
partnership & sponsorship dept
Don’t try to hit a home run
with every campaign. Singles
and doubles score runs too.
Feed Data Back
into Your Systems
How to win fans, sponsors and ticket sales with social data - SEAT 2016 panel
How to win fans, sponsors and ticket sales with social data - SEAT 2016 panel
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How to win fans, sponsors and ticket sales with social data - SEAT 2016 panel

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This was a panel discussion at SEAT conference in Las Vegas in July 2016. Panel was moderated by Sean Callanan of Sports Geek. Panel members included TJ Ansley (Portland Trail Blazers), Bryan Van Balen (Washington Redskins), Ken Bonzon (Dallas Mavericks), Jacob Berman (Facebook) and Darshan Kaler (Tradable Bits)

Published in: Sports
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How to win fans, sponsors and ticket sales with social data - SEAT 2016 panel

  1. 1. Connect Fans Across Platforms Unite all fan data from sponsorship, ticketmaster, social media and more Generate individual fan profiles or match current customer profiles with real- time information
  2. 2. #WearInTheWorld Alaska Airlines Photo Contest
  3. 3. McDonald’s 100 Point Play
  4. 4. Toyota Play of the Month
  5. 5. FedEx Air & Ground Epic Performances Bracket
  6. 6. #RedskinsValentine
  7. 7. #WRCAuditions2016
  8. 8. Which Maverick are you?
  9. 9. Dallas Mavericks Facebook Ads
  10. 10. San Antonio Spurs Facebook Ads
  11. 11. Miami Dolphins Facebook Ads
  12. 12. Key Takeaways
  13. 13. 1 Team, 1 Dream. Work closely with your partnership & sponsorship dept
  14. 14. Don’t try to hit a home run with every campaign. Singles and doubles score runs too.
  15. 15. Feed Data Back into Your Systems

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