Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sm session 2 slides 12-09-17

285 views

Published on

Sport and Recreation Services 2nd Social Media workshop of 2012, presented by Design Managers Australia.

Published in: Sports
  • Be the first to comment

  • Be the first to like this

Sm session 2 slides 12-09-17

  1. 1. ACT Sport and RecreationSocial Media Workshop Series 2012What is Possible!#SportRecSM FB: ACTSRS #SportRecSM
  2. 2. Agenda• Session 1 – Workshop 1 Recap – Understanding the Social Media Landscape• Session 2 – Social Media in action – Setting up social media @sportrecsm – Three Case Studies• Session 3 – Practical Scenario – Planning – Implementing FB: ACTSRS #SportRecSM
  3. 3. Workshop 1 RecapUnderstanding the Social Media Landscape•Feedback from the first workshop•What areas have people or clubs thought aboutpursuing? FB: ACTSRS #SportRecSM
  4. 4. Agenda• Session 1 – Workshop 1 Recap – Understanding the Social Media Landscape• Session 2 – Social Media in action – Setting up social media @sportrecsm – Three Case Studies• Session 3 – Practical Scenario – Planning – Implementing FB: ACTSRS #SportRecSM
  5. 5. FB: ACTSRS #SportRecSM
  6. 6. Three Case Studies1. Ultimate Frisbee – Mica2. Weston Creek Soccer – David3. ACTAS – Tara and Alex• What they are trying to achieve• How they set it up• How it has been going• How do they know FB: ACTSRS #SportRecSM
  7. 7. Case Studies – Ultimate FrisbeeHow Social Media can lead to unexpected outcomes• Official Apology from Team Canada (aka Furious George) • What they are trying to achieve• A "highlights" (read: lowlights) reel of all the poorly spirited play • How they set it up • How it has been goingSome articles on "ultiworld" which is a new, Ultimate- • How do they knowspecific news blog:•http://ultiworld.com/wordpress/?p=658•http://ultiworld.com/wordpress/?p=672•http://ultiworld.com/wordpress/?p=894•Similar example from European Champs 2011 FB: ACTSRS #SportRecSM
  8. 8. Case Studies – Weston Creek Soccer ClubBetter communication through social media platforms • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM
  9. 9. Case Studies – ACTASUse of social media to promote major events and results • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM
  10. 10. See you back at 7.45! FB: ACTSRS #SportRecSM
  11. 11. Agenda• Session 1 – Workshop 1 Recap – Understanding the Social Media Landscape• Session 2 – Social Media in action – Setting up social media @sportrecsm – Three Case Studies• Session 3 – Practical Scenario – Planning – Implementing FB: ACTSRS #SportRecSM
  12. 12. Social Media in contextSocial Media Tactics and Business ObjectivesIn order to decide the appropriate style of social media use, the tactic must be balanced with outcomes Social Media Business Outcome Decision/Position to choose the Tactic tactic Broadcast Get messages out and get them out to “I want as many people as possible more people than ever before, but don’t knowing about a specific service deliberately engage with people. offered by our organisation.” Connect Reach stakeholders, athletes and “I want to engage in a dialogue with, volunteers and engage with them or network with, define stakeholders.” (virtually) face to face in order to gain feedback and build relationships. Promote Stake a place in crowded markets by “I want people to know about our overtly marketing services. organisation – as a brand, as a service.” Monitor Understand what people are saying about “I want to understand what’s being you and why. said about, and by our organisation.” FB: ACTSRS #SportRecSM
  13. 13. Building a Social Media Framework• Strategic Plan (For this session you• Communication Objectives might want to logout of any personal social• Audiences media because that’s what you’ll be using)• Platforms• Connection to other comms FB: ACTSRS #SportRecSM
  14. 14. Getting Practical – 3 Scenarios• Table 1 & 2 ACT Handball Assoc (a Peak Body) is trying to educate clubs about volunteer and fan behaviour (broadcast for education)• Table 3 & 4 Manuka Judo Club (a new club) is starting and wants to attract members (promote to raise awareness)• Table 5 & 6 Fooncy Frogs / Fooncy Frogz (an established club) is promoting a one-off carnival or trivia night to event (promotion to wider community) Your Task 1. Using the Social Media Framework Plan (15 mins) 2. Implement at least one platform (30 mins) 3. Report and reflect (15 mins) FB: ACTSRS #SportRecSM
  15. 15. Wrap-up• Any questions or clarification?• Preview of next session – Social Media Framework Development• Continue the conversation – Twitter #SportRecSM – Facebook https://www.facebook.com/ACTSRS FB: ACTSRS #SportRecSM
  16. 16. @sportrecsm FB: ACTSRS #SportRecSM
  17. 17. Thanks and see you at Workshop 3! Justin Barrie & Mel Edwards Principal Consultants 0423302814 @DMA_Canberra designmanagers.com.au FB: ACTSRS #SportRecSM

×