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PR_english project

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PR_english project

  1. 1. PUBLIC RELATIONS How important is this ?
  2. 2. HISTORY OF PR Ancient Greeks had a word for it: ‘’Sematikos’’: to signify or to mean. It’s how to get people to believe things and do things.
  3. 3. 3 LEVELS OF OBJECTIVES Objectives Action Awareness Acceptance
  4. 4. Action (Co native) - Opinion Behavior Acceptance (Affective) Interest Positive/Negative Attitude Awareness (cognitive) - Attention Retention
  5. 5. STRATEGIES Basic PR Strategies Proactive Reactive
  6. 6. FOUR MODELS OF OR PR Publicity. Public Information. Two way Asymmetric. Two way Symmetric.
  7. 7. REACTIVE PUBLIC RELATIONS STRATEGY. Reactive PR Strategy. The public relations audit. The identification of vulnerabilities.
  8. 8. PROACTIVE PUBLIC RELATION STRATEGY. Proactive Public Relations Strategy. A public relation audit. A public relation plan
  9. 9. Microsoft turned to “warm and fuzzy” corporate advertising to combat the negative publicity of a Department of Justice case against the firm. Ad in Context Example
  10. 10. Public Relations Plan…
  11. 11. A PUBLIC RELATIONS PLAN Current situation analysis. Program objectives. Program rationale Communications vehicle. Message content.
  12. 12. Public Relations Plan: Setting Objectives 1. Setting Objectives
  13. 13. Public Relations Plan: Assigning Responsibility 1. Setting Objectives 2. Assigning Responsibility
  14. 14. Public Relations Plan: Outlining Types 1. Setting Objectives 2. Assigning Responsibility 3. Outlining Types of Public Relations
  15. 15. Public Relations Plan: Selecting Media 1. Setting Objectives 2. Assigning Responsibility 3. Outlining Types of Public Relations 4. Selecting Media
  16. 16. Public Relations Plan: Creating Messages 1. Setting Objectives 2. Assigning Responsibility 3. Outlining Types of Public Relations 4. Selecting Media 5. Creating Messages
  17. 17. Public Relations Plan: Evaluation 1. Setting Objectives 2. Responsibility 3. Outlining types of Public Relations 4. Selecting Media 5. Creating Messages6. Timing Messages Feedback
  18. 18. Public Relations Plan: Evaluation 1. Setting Objectives 2. Responsibility 3. Outlining types of Public Relations 4. Selecting Media 5. Creating Messages6. Timing Messages Feedback 7. Evaluating Success or Failure
  19. 19. CHARACTERISTICS OF PUBLIC RELATIONS Communication Mode Communication Control Feedback Amount Feedback Speed Message Flow Direction Message Content Control Sponsor Identification Reaching Large Audience Message Flexibility Public Relations Usually indirect, non-personal Moderate to low Little Delayed One-way No No Usually fast Usually no direct control
  20. 20. A FINAL WORD… 1)Advantages. 2)Disadvantages.
  21. 21. THANK YOU

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