Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Delivering business value from operational insights at ING Bank

705 views

Published on

Discover how ING Bank gains critical insights from the data generated across its IT estate. This webinar will highlight how the bank benefits from real-time visibility into its operations and performance, while enhancing business analytics to deliver improved insight into customer behavior and ultimately make better business decisions.
Join this webinar to learn how ING Bank:
- Maps the customer journey end-to-end
- Scores each of its retail customers every day to prepare the best offers for them
- Categorizes in real-time each financial transaction performed by retail customers to provide them with the best insight into their monthly budget and money flow

Published in: Technology
  • Be the first to comment

Delivering business value from operational insights at ING Bank

  1. 1. Copyright © 2016 Splunk Inc. Splunk at ING: Delivering Business Value from Operational Insights
  2. 2. Copyright © 2016 Splunk Inc. Business Analytics at Splunk Charles Adriaenssens, EMEA Lead, Business Analytics + IoT, Splunk
  3. 3. Our purpose To extract the maximum business value using all available data
  4. 4. Copyright © 2015 Splunk Inc. Decision makers can’t easily make real time decisions using all relevant data. The problem we are looking to solve
  5. 5. 5 Machine data supports deeper insights Types of data Unstructured Structured Online Services Web Services Security GPS Location Desktops Networks Packaged Applications Custom Applications Messaging Telecoms Online Shopping Cart Web Clickstreams Databases Energy Meters Call Detail Records Smartphones and Devices RFID Semi-structured Social media Payments POS Footfall
  6. 6. 6 Supporting decision making across the organisation Easy access to all data Insights for the entire organisation Marketing Explore Visualize Dashboards ShareAnalyze Legal SalesCustomer experience CEO / CRO
  7. 7. Key Business Analytics use cases CUSTOMER EXPERIENCE MARKETING ANALYTICS PRODUCT ANALYTICS BUSINESS PROCESS ANALYTICS 7
  8. 8. Copyright © 2016 Splunk Inc. Joanna Tworzydło-Dziadkiewicz Delivering business value from operational insights at ING Bank
  9. 9. Agenda ● About ING Bank Śląski S.A. ● Our challenge ● Our IT Use Cases ● Beyond IT to Business Use Cases ● Future plans
  10. 10. About ING Bank Śląski S.A. Our Goal Clear and easy Anytime, anywhere Empower Keep getting better Empower our customers to stay a step ahead in life and in business
  11. 11. ING Bank Śląski in numbers
  12. 12. ING Bank Śląski Lider Informatyki XX-lecia ING Bank awarded 20th anniversary winner of the Computerworld’s Banking & Finance award for its implementation of innovative IT solutions
  13. 13. My Background and Role Senior IT Architect, ex developer and ex Splunk administrator Responsible - among others - for Splunk in ING Bank Śląski I Splunk not only at work but also at home  My favorite Splunk tee-shirt: „Take the sh out of IT”
  14. 14. How It All Started
  15. 15. 15 IT Use Cases for Machine Data Customer pre-scoring Customer portfolio management DevOps Fraud detection Reducing downtime
  16. 16. Customer Pre-scoring We score each of our retail customers every day to prepare the best offers for them
  17. 17. Customer Pre-scoring We score each of our retail customers every day to prepare the best offers for them
  18. 18. Customer Portfolio Management Categorization We categorize in real-time each financial transaction performed by our retail customers to provide them with the best insight into their monthly budget and money flow. 17 million transactions processed daily
  19. 19. DevOps – Systems Development Life Cycle Tools
  20. 20. Fraud Detection System The system has less than 100miliseconds to decide whether a transaction is a fraud
  21. 21. Less than 8 minutes downtime a year Card system: designed to have a maximum unavailability time of 8min/year
  22. 22. 22 Beyond IT to Business Use Cases
  23. 23. Business Use Cases: Expanding Beyond IT Customer Journey Mapping
  24. 24. How Splunk won us over Freedom Independence Comprehensiveness
  25. 25. Splunk Enterprise at ING Bank Śląski IT Monitoring - Areas of Interest Infrastructure Application Process Customer
  26. 26. Migrating to Splunk 26 Splunk as central monitoring system Application and process monitoring models Standardization of services monitoring Splunk Stream Integrating BigData with BiggerData
  27. 27. Splunk Stream 27
  28. 28. Splunk Stream 28
  29. 29. Splunk Enterprise at ING Bank Śląski Collected data and its value Data Operational Intelligence Search and Investigation Proactive Monitoring Operational Visibility, DevOps Real-time Business Insights Online Services Web Services Servers Security Networks Domain systems Custom Applications Databases Active Directory Logfiles SocialMedia
  30. 30. Splunk Enterprise at ING Bank Śląski High level view Data coming from thousands of servers/applications/tools/technologies using any combination of Splunk forwarders Auto load-balanced forwarding to Splunk Indexer Cluster Offload search load to Splunk Search Head Cluster 260 dashboards 82,000 scheduled searches/day 6000 user searches/day 2200 agents
  31. 31. Future plans Hadoop Integration Machine Learning in Splunk IT Service Intelligence
  32. 32. Top Takeaways You cannot argue with your data Splunk is like LEGO - Nothing is impossible Dream Big!
  33. 33. Thank You
  34. 34. 34
  35. 35. Thank you

×