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Fursan Luxury Press Kit

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www.Fursan.qa
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Fursan Luxury Press Kit

  1. 1. www.fursan.qa facebook.com/fursanluxury Instagram:@fursanluxury Twitter:@FursanLuxury
  2. 2. NestlingontheWesternshoreoftheArabianGulf,Qatarisauniquedestination thatissteepedinculturewithaneyeonthefuture.Inhabitedbyadeeplyspiritual people,Qatarishometoindividualswithuniquetasteandimpeccablestyle.This tasteandstyleisatraditionbroughtdownfrom generationtogeneration.From a timewhendwellersroamedthegoldensandsadornedwiththetrendsoftheiran- cestors. ThecollectionhasbeeninspiredbytheconceptofDazzah.Sincetimeimmemo- rial,abridehasgonetohernewfamilywithgifts.Traditionally,thesegiftswere heldinanEmbayyatwhichisawoodenchestdecoratedwithintricatewoodcarv- ingsandinlaidwithbrassorgoldandgivenasagiftsymbolizingtheprosperitythe newbridebringstoherhusband'shome.Inabygoneera,skilledcraftsmenofthe GulfregionworkedlongandharddecoratingtheEmbayyatwithdesignswhich grewmoreintricateandpersonalastimewentby.Ultimately,craftsmeninthearea becameadeptatexpressingthelocalspiritinthedesignsoftheEmbayyatunique tothisregion. Itisfrom thisrichhistorythatthedesignsoftheDazzahCollectionareborn. Fursanisemblematicofstrengthandgallantry.Itembodiestheculturalnotionthat womenarethenation'sjewel.WeatFursanbelievethatourworkencapsulates thistraditionwhileshowingwomentheworldoverourappreciationthroughoffer- ingDazzah.Itsgoalistoalloweverywomantofeelasexceptionalasabridestep- pingintoanewworldofsplendorandfortune. Ourdesignsareimbibedwithcreativityandyetarewellstructuredtomeetthede- siresofarefinedwoman.Thecollectionisadistinctiveblendofmodernityandel- eganceandisimpeccableforalloccasions.Thematerialforeachpiecehasbeen handpickedtobringoutthelightandmystiqueofaFursanwomanwhostandsout inthecrowd.Asingleartisanworksonasinglepieceofmerchandise,thusensur- ingtheuniformityofdesign.Thefinalresultisahandbagwithtimelesscharm;an indispensableaccessorythatturnseachwomanintoaniconofeleganceandstyle whileshowcasingaculturalheritagethatisuniquetotheArabianGulf. www.fursan.qa THESTORY
  3. 3. Lookingforanew,luxurioushandbagwithfinedetailing?Then,theDazzahcollectionbyFursanwill definitelyspeaktoyou.Itdrawsinspirationfrom thebeautyandprestigeoftheQatariHeritage,blend- ingtraditionalelementswithmodernaccents.Thebagsexemplifytheeleganceofapersonalchest drawerwiththebeautyofacovetedpurse.They’remadewithpremium leatherandexoticskinssuch asalligator,lizard,andpython.Manyofthestylescomewithleatherhandlesanddetachableleather straps,andfeaturehardwarethatelegantlydisplaystheFursanlogo.There’salsoarangeofcolors tochoosefrom suchasdarkblue,emeraldgreen,andpurpletoshowcaseyourpersonalstyle. TheDazzahcollectionistrulyaworkofart,nowavailableintheU.S.Eachhandbagiscreatedbyone artisantokeepasenseofconsistencyinthecollection.Thestylesareuniqueandcelebrateenduring tradition,culturalbeauty,andmodernartistry.Fursan’sfounderIbrahim wantseverywomantofeel likeshe’swalkingintoaworldoflavishnesswhenshecarriesaDazzahhandbag. FormoreinformationaboutFursananditsDazzahcollection,checkoutwww.fursan.qa. Thesehandbagsaretimelessaccessoriesthatmakeapowerful,luxuriousstatement! 7MillionUVM AnexclusiveGrandOpeningwasheldin thenewlyopenedFURSANluxuryFlag- ship Boutique, located on La Croisette18,Parcel10,PortoArabia,the PearlQatar;a magnificent,luxurious retailenvironmentdedicatedtoopulence andconsummatebeauty. FURSAN,basedinQatar,isthebrain- child ofIbrahim Al-Haidos,Founder& CreativeDirectorofthebrandandthe FURSAN Collectionofunrivalledluxury handbags,designedincelebrationofthe traditionofDazzah. Asked whatmotivated him to design such exquisite,sumptuous handbags, IbrahimAl-Haidosreplied,“Ihavealways had a romanticrelationship with com- merceandentrepreneurship.Combining myinterestinleathergoodsandfashion, IseektoputQatarontheluxuryfashion mapmapandmakeitamajordestinationfor luxurybrands. Now opentothepublic,thesignature FURSAN handbagistheultimatestate- mentofchic,forthosewomenwhose lifestyleisoneofgreatélanandsophisti- cation.|www.fursan.qa FursanLuxuryFlagshipBoutique openedatthePearlQatar 16,286UVM
  4. 4. 34,347UVM
  5. 5. 9,600Circulation
  6. 6. 14,647UVM 137,408UVM
  7. 7. 1,193FOLLOWERS on 0,000UVM
  8. 8. WejustsawyouonthecoveroftheCitizenKHommemagazine,congratulations! Howwasthatexperienceofbeingfeatured? TheCitizenKexperiencewasreallyexcitingandIwashonoredtobeaskedtotake part.I’vealwaysfeltthatthemagazinehasagreatunderstandingofthelifestyleand, asIbelievethatthisisequallythecaseforusatFursan,itwasgreattoteamupwith them forthearticle. WhatWhatisyourbackgroundinthefashionindustry?Whendidyourealizeyoureallyhad anaffinityforit?Wheredidyoulearnyourcraft? I’veI’vealwayshadaninterestinstyleandinfashion–IlovetomovearoundQatar, seeinghowpeoplearedressed,howtheyaccessorizetheiroutfitsandhowtheyex- presstheirownuniquestyle.Mybackground–inparticular,myeducation,isinengi- neeringandsustainability,ratherthanfashionbutIfoundthatIcouldcombinethe practicalelementsofmyeducationwithmyloveofstyletocreatemyhandbagsfor mybrand. Whoisyourfavoritedesignerandwhy? Iadmireagreatmanydesignersformanyreasons.I’vealwayslovedthetimelesseleganceofChanel’screationsbut, equally,IloveGucciquirkyandfunstyling,IalsoadmirethesimplicityandsophisticationofTomFord’sstyles.Throughout theworldtherearemanydifferentpeoplewithmanydifferentpersonalstylesso,itgoeswithoutsayingthatweneedagreat manydesigners–asfarasI’m concerned,there’senoughroom foreveryoneandIseeotherdesignersasfriendsrather thancompetitors. IsthereaFursanmuse?IsthereaFursanmuse? Amillionofthem!I’m influencedconstantlybystylishandinnovativewomen from aroundtheworldandIthinkmystylestakealittlebitfrom eachofthem. DoyouthinktherearedifferencesbetweendesigningfortheWestern (European/American)andMiddleEastmarket?Ifso,whatarethese differencesinstyle? Althoughtherearemanysimilaritiesinstyles,IfindthatWesternwomen tendtoprefersimpler,moreunderstatedstylingwhereasMiddleEasterntendtoprefersimpler,moreunderstatedstylingwhereasMiddleEastern womenfavourmoreopulentstylinginrichercoloursandtextures.Middle easternwomenhaveroyaltastes;statementjewellery,iconichandbags, capesandlonghemsandtrails.Andobviously,globalbrandshavepicked uponthatwellbyintroducingdesignsandstyleswhichattractthemiddle easternwomenwithgreatstyleandtaste. DoyouthinkyouareinfluencedbytheQatar’sculturallegacyandlocal traditionormorebyWesterninfluences?traditionormorebyWesterninfluences? AlthoughIdohavesomeWesterninfluences,mycultureisveryclosetomy heartandinfluencesmuchofmywork,inparticularmyrangeofDazzahhand- bagswhicharebasedontheembayyatwhichisatraditionalembellishedtrunkwhichisgiftedtoabridebyhergroom as asymbolofprosperity.IverymuchenjoycombiningWesternandMiddleEasterninfluencesinmydesignstocreatea uniquestylingfusion. TheTheDazzahcollectionwasjustthestart,Iwantittointroducesomethingnewtothefashionworld,somethingthatwasnot previouslyaddressedinfashionworld.Fashionisartand,artmusthavehistoryandastorybehindit.Thiswillbethebase ofmyallcollections.Idon’twanttoburnthesurprise,everythingshouldcomeattherighttimebut,Fursanwillnotbelimited tolocalcultureinspirations,wehavetheworld! Doyouthinkofacertaintypeofwomanwhenyoudesign?WhoistheFursanwoman? InInmymind,theFursanwomanisaladywhoissuccessful,stylishandhasavibrantpersonality.Asabusywoman,she needsabagwhichnotonlylooksfabulousbutisalsopracticalandsturdyenoughtocarryallofthepersonalandprofes- sionalitemsthatshewillneedthroughoutherday.
  9. 9. ThisValentine’sDayshowgiveyoursignificantotherauniquehandbag from Fursantoshow youcare.Whetheryou’veplannedanightouton thetownoraspecialdinnerfortwo,Fursanhandbagsarefitforany occasion. FursanFursandesignsarebuiltwithcreativitytosatisfythedesiresofasophis- ticatedwoman.Thecollectionisadistinctiveblendofmodernityand elegancesuitableforanyoccasion.Eachhandbagfeatureshandpicked materialtobringoutthelightandcharismaoftheFursanwomanstand- ingoutinthecrowd. Toensurethatyoursweetheartwillgetauniquepursefrom theArabian Gulfyoucanensurethatasinglecraftsmanworksoneachpieceofmer- chandise.NothingsaysHappyValentine’sDaybetterthanatimeless charm andindispensableaccessorysuchasaFursanHandbag. Hailingfrom theWesternshoresoftheAra- bian Gulfis Qatar’s finesthandbag line, Fursan.Brimmingwithitsantiquityofacul- turerichinartisanalskill,andaneyeforinno- vation,the labelis now sharing its luxury designswiththeworldthroughit’sfinemate- rials,andculturalstories.It’sDazzahCollec tionbreathingnew lifeintotheregionstradi- tion ofthe giftsa new bride bringsto her husband’sfamilyintheform ofanintricately embellishedtrunk.“WeatFursanbelievethat ourwork encapsulates this tradition while showingwomentheworldoverourapprecia- tionthroughofferingDazzah.Itsgoalisto allow everywomantofeelasexceptionalas abridesteppingintoanewworldofsplendor andfortune.” Fursanhandbagscanonlybeboughtonline orintheirflagshipstoreinQatar,sogetyour orderintoday! PhysicalAddress: LACROISETTE18,PARCEL10,PORTO ARABIA,PEARLQATAR WebAddress:www.fursan.qa

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