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French Sole Shoes New York Press Kit

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French Sole Shoes New York Press Kit

  1. 1. SocialMediaProgress Twitter:@FrenchSoleNYGrowthfrom 285to356followers. KeyfollowersincludeLiz&Chanelle(109Kfollowers),JoshMcBride (25.9Kfollowers,entertainmenthost),andKimmieSmith(stylist). Facebook:/frenchsolefsnyNumbershavegrownfrom 1,216 to1,505Likesincludingdaily“likes”ofother’spages,comments andsocialengaging. Instagram:@french_soleNumbershavegrownfrom 213to 783followers.Wehavesecuredkeyblogsandinfluencersincluding, “CurvyandCurrent(alsoprivatelabelbuyerforLord&Taylor),LizBlack (whowroteRefinery29piece),andstylist”LRL”(LaurenRaeLevy).
  2. 2. InTheHamptons FrenchSolesIn-storePressEventInWatermill Over1MillionFollowers AcrossSocialMedia SonjaMorgan RHONYinTheHamptons
  3. 3. SonjaMorgan wearingFrenchSoleonRealHousewivesofNewYork OVER70MILLION SUBSCRIBERS
  4. 4. 48,500UVM SonjaMorgan
  5. 5. 12,000UVM,10.7kInstagram Followers
  6. 6. 4,712,731UVM 11,000UVM WithMother’sDaycomingupit’salwysastruggletofindtheperfectgift forthewomeninyourlife,whetheritsyourmother,grandmother,ormother-in-law. Lookingforperfectgiftthatwillshowyourleadingladythatyouloveher. You’reinluck!TheperfectwaytoputasmileontheirfaceistobuythemFrenchSoleShoes. FrenchSoleisnotoriousforhavingcelebrityclients.Suchcelebritiesinclude: TheJanesLife,BlakeLively,ClaudiSchiffer,TheDutchessofCambridge,KateMoss,etc. FrenchSole’sFlagshipstorecnbefoundonlexingtonavenueinNewYorkCity
  7. 7. 25,000UVM 16,000Circulation
  8. 8. 25,000UVM 16,000Circulation
  9. 9. 599,971UVM 17,917Circulation FootwearNews
  10. 10. Everysummer,theHamptonskeepgettinghotterandthissummerisnoexception.Ifyouarelookingforafun venuewhereyoucangetpampered,unwindbythepool,andenjoygreatactivations,theneAichGHamptons HouseinEastHamptonisyourgo-tospot.Startingthisweekend,thehousewillbehostinganumberofdifferentcuratedexperiences includeingaYoga&BrunchserieswithWorkfromOm,aGirl’sNightOutwithHeadsMusicandBravo’sAshleeWhite,andaPool- sidePop-uphostedbyE!Network’sDinaDeleasa“DishItGirl,”whowillbemakingdeliciousrecipeswithbarkTHINS.FrenchSole, TanagerTanagerPrivateAestheticsandWolffBehrwillalsobehostingengaging,poolsideevents.HeatherGrabin,FounderofAichGshared thather“teamisreallyexcitedaboutbringingthismonth-longseriesofexperiencestoeveryoneintheHamptons.” MOGUL 7MillionUVM
  11. 11. NEW HAMPTON’S SUMMERTVSERIES OVER70MILLION SUBSCRIBERS 3-6MonthAirtime INTV &MOVIES Moviedebuting2017 ForeverMyGirl USEDINOVER 10MOVIESCENES
  12. 12. DISTRIBUTEDINOVER 250LOCATIONSINNYC 10,000Circulation
  13. 13. TheDukeandDuchessofCambridgehadthemostfantastictrip toCanadalastmonth,andtheentireworldtooknotice.Asusual, KateMiddleton’straveloutfitshadeveryonetakingnotesonhow tolookladylikeinanysituation(includingachildren’spartywith PrinceGeorgeandPrincessCharloteeandsailing!) Shewentfromsuperformal,withhertypicalcoatdressandhat combo,tosupercasual,dressingdowninananorakandjeanscombo,tosupercasual,dressingdowninananorakandjeans andsneakers.Butitwasherreliablepreppylooksthatyou’ll wanttocopy,includingthisone,wheresheworethesimplest whiteblazer,blackpantsandchic,low-heeledloafers.Theblock heelisasecretweaponofKate’s;she’sabletowalkcomfortably inthemandcombinestyleandcomfort.Hereare13blockheels youcanrocktolookjustassmartlysophisticatedasHerRoyal Highness.Highness. 6,698,000UVM 5.FrenchSoleTranceBlockHeel($185):Ifyouneedsuperpractical andpreppyshoesliketheDuchess,tryaalowblockheelinapretty truquoiselikethese.Youcanwearthemwitheverythingfromherexact outfitabovetoagrayworksuit.
  14. 14. 13,000UVM70,000UVM 40,000Circulation
  15. 15. 36,693,647UVM 2,203,610Circulation
  16. 16. 8,000UVM ShopLocalNYC NewYorkCityboastssomeofthebestshoppingintheentireworld.Hometo theoriginalMacy’sinHeraldSquareandtheluxuryboutiquesof5thAvenue,local shopsoftengetlostinthemix.ThisSaturdayis“SmallBusinessSaturday,”which isagreatopportunitytoexploreprivatelyownedstoresthatreekofcharacter. Shoppinglocalisagreatwaytosupportyourlocaleconomyandfindunique giftsforyourfriendsandfamily.Checkoutsomeofmyfavoritesmallbusinessesgiftsforyourfriendsandfamily.Checkoutsomeofmyfavoritesmallbusinesses inNewYork. 3.FrenchSole,UpperEastSide DespiteitsEuropeanname,FrenchSoleisoneofNewYork’smostfabulous localshoestores.WiththreelocationontheUpperEastSide,FrenchSoleis intheheartofoneofManhattan’smostcovetedshoppingdestinations.A citygirlneedscomfortablewalkingshoes,andFrenchSole’smodernballet flatscombinefashionandfunction.Madewithhigh-qualtiymaterialslikesoft italiancalfskinandSpanishkidskin,there’sapairforeverystyle. ForthebusyMomswhoareoh-so-over-heels,theonlyplacetogetherballetflatsisFrench Sole.Withover500balletflatstochooseinavarietyofcolors,materials,andsizes,itsno wondertheyare“TheQueenoftheflatssince1983.”We’veseentheimitatorscomeandgo, butonlyFrenchSolemakestheirshoesinexclusivepartsofSpain,France,andItaly.The UpperEastSidebringsincelebritiessuchasKatieCouric,BarbaraWalters,andourpersonal favorite,socialiteOliviaPalmero.
  17. 17. 60,000Circulation
  18. 18. 253,253UVM
  19. 19. 50,000UVM 343,630UVM
  20. 20. VoguePatternsFall2016Lookbook 63,000Circulation
  21. 21. ComfiestFrenchSoleheelsandEasylayering essentialsfortheSeason! FindinggreatshoesisanamazingfeelingforusMoms!!! Butdiscoveringonethatlooksgoodandfeelsevenbetter-it'salmostlike'walking intheclouds'kindoffeel,right!From officetohometorunningerrandtoshuttlingbetween yourkidsactivitiestocityruns,weliketoinvestinshoesthataremegacomfortable,chic&stylish! That’swhywehavetotalkaboutthesuperstylishFrenchsoleshoesthatwetried!NomoreachyThat’swhywehavetotalkaboutthesuperstylishFrenchsoleshoesthatwetried!Nomoreachy feetandblisters!Fabulouslystyledandblissfullycomfy! ThisFrenchsolebeautyhasbeenthe“goto”pairofheelsforallthosebusydays! Unlessyouhavemoneytoburn,red-eyesareagreatwaytosaveonanextradayofahotelcosts.Theyalso giveyouafulldaytohitthepavementrunning.Iusuallycan'tstandtakingred-eyes,butIfoundmyself takingonelastweekfrom VancouvertoNewYorkCity. Thenormaldaytimeflightwouldtakeapproximately5.5to7.5hoursdependinguponlayovers--thisamaz- ingred-eyetookaquick4.5hoursduetothetailwind.4.5hourswasenoughtimetoindulgeinonemovie (Joy),ameal(thankyouCathayPacific)and1.5hoursof"rest." WhenIarrivedatJFK,Ifoundmyselfgrabbingsomeshut-eyeastheLuxuryRidedriverweavedthroughthe alreadythickManhattantraffic.Asmyeyesopenedslightlytotakeinthesharpmorninglight,Ithoughtto myself--withoutupgradingtofirstclassorbusinessclass,howcanonegofrom economytoengagement withoutbeingatotallyzombie?Here'smylisttohelptakeyoufrom theairplanetotheassemblywithno longlayover. Flatshoes:Goingthroughtheairportsecurity,it'salwaysahitormisswhenitcomestakingoffyourshoes.Flatshoes:Goingthroughtheairportsecurity,it'salwaysahitormisswhenitcomestakingoffyourshoes. TrytheseFS/NYclassicTequillaflatswithascallopedtop-line,pointed-toe,rubbersoleandcushionedfoot bed.Takingthem offmidflightisabreezeaswellasputtingthem backonwhenyouland.MadeinSpain, thepolishedlookisprofessionalforyournextmeeting. Co-AuthoredwithElenaMurzello,AuthorofTheLoveList 675,718UVM40,000UVM
  22. 22. There’saballetslippertotickleeveryone’sfancyinFrenchSoleNewYork’sSpring 2017Collection. MadefromBrazilianandSpanishleather,thedesignsareinlinewiththeoriginofthe material,showingvibrantinfluencesincolorandhandiwork. ThebrandgoesdeepontextureaddingchunkyandcolorfulfloralembroiderytoballetThebrandgoesdeepontextureaddingchunkyandcolorfulfloralembroiderytoballet slippersandwithtoeornamentsdecoratedwithmosaic-inspiredtreatments.Tropical punchesofpinkandturquoisesuedemakeastatementallontheirown. Scallpededgesaddaspringtimetouchtoflatsandpumpswithblockheelsthatflare. Silvergrommetsarepepperedthroughoutarangeoftwo-pieceflatsandserveafunc- tionalpurposeonstrappymetaliicsilverandgoldflats. Seasonalfavorites,likecutouts,mesh,exaggeratedperforations,patentcaptoesand basketweavesroundouttherestofthecollection. 1,487,126UVM 17,904UVM
  23. 23. Unlessyouhavemoneytoburn,red-eyesareagreatwaytosaveonanextradayofhotelcosts.eyalso giveyouafulldaytohitthepavementrunning.Iusuallycan’tstandtakingred-eyes,butIfoundmyself takingonelastweekfromVancouvertoNewYorkCity.eNormaldaytime ightwouldtakeapproxi- mately5.5to7.5hoursdependinguponlayovers-thisamazingred-eyetookaquick4.5hoursduetotail wind.4-5hourswasenoughtimetoindulgeinonemovie(Joy),ameal(thankyouCathayPacic)and 1.5hoursof“rest.”WhenIarrivedatJFK,Ifoundmyselfgrabbingsomeshut-eyeastheLuxuryRide driverweavedthroughthealreadythickManhattantraffic.AsmyeyesopenedslightlytotakeinthesharpdriverweavedthroughthealreadythickManhattantraffic.Asmyeyesopenedslightlytotakeinthesharp morninglight,Ithoughttomyself-withoutupgradingto rstorbusinessclass,howcanonegofrom economytoengagementwithoutbeingatotalzombie?Here’smylisttohelptakeyoufromtheairplaneto theassemblywithnolonglayover. 1.Non-Caffeinatedtea:Don’tgetmewrong-I’mallforcaffeinateddrinks.Infact,it’smochasandblack teathataremystaple.Butforunwinding,Iprefersomethingthatismoresoothing.TeaseTeahasgreat non-caffeinatedoptionsofMidnightMintandGoldenSlumbersuseaperfectmixofrooibos,rose,ginger, sunower,spearmint,chocolateandcalendula. 2.FlatShoes:Goingthroughtheairportsecurity,it’salwaysahitormisswhenitcomestotakingoff yourshoes.TrytheseFS/NYclassicTequillaFlatswithascallopedtop-line,pointed-toe,arubbersole andcushionedfootbed.Takingthemoffmid ightisabreezeaswellasputtingthembackonwhen youland.MadeinSpain,thepolishedlookisprofessionalforyournextmeeting. New Yorkisahavenforshoppers,withwomen flocking from alloverthe world to flash their creditcardsandstockuponexclusiveproduct. With classic departmentstores like Bergdorf Goodman,localdesignerslikeCarolinaHerrera andAlexanderWang,anduniqueboutiques,in- cludingJeffreyNew York,it’seasytoseewhy. InfluencedInfluencedbythegreatCarrieBradshaw,visitors toNYC areunabashedlylookingforlabels(and love). Withthatinmind,MeganHess,theSexandthe Citybookcoverartistandfashionillustrator,has piecedtogetheranillustratedbook,New York: ThroughaFashionEye.Selectingthebestin stores,hotels,restaurants and activities,this guide forfashion lovers features herstylish sketchesthroughout. TheThebookboasts200pagesofsuggestions,so fashionistas who are shorton time may find themselvesconfusedaboutwheretostart.But nottoworry!Belowisanexampleofaperfect24 hoursspentinthecity,asillustrated(andsug- gested)byHess. 9am TimeTimetocaffeinate!OneofHess’favoritecoffee spotsinthecityisLittleCollins,acafécreated byAustralian expatLeon Unglik.Don’tworry, youcanavoidtheVegemiteontoastifit’snot quiteyourthing;Hessrecommendstheavocado toastandBirchermuesli. 10am WeWeknow you’reherefortheshopping,butwhy notcheckoutsomeculture,whileyou’restillfree ofshoppingbags?Beatthecrowdsbygoingfor anearlyvisittotheGuggenheim Museum on FifthAvenue,forsomecreativeinspiration. 11am HaveHaveyourpurseattheready,becauseyou’re hittingthestores.OnyourwaytowardsMidtown, stopbyFivestory,aboutiquedepartmentstore with a Hess-recommended personalshopping service.Theyalsohaveashoegardenthatisa must-visit. OnceOnceyou’vehadyourfillofNarcisoRodriguez andJasonWu,decidewhetheryou’reaheels girlora flats girl.Forthe former,make like CarrieandvisitJimmyChoo.Otherwise,con- siderastopatFrenchSole,abrandbelovedby OliviaPalermoandCindyCrawford.Awordfrom thewise(alsoknownasHess):“Ifyoucan’tfind thetheperfectpair,theiroutletstoreisacrossthe street!” 12:30pm You’veearnedabreakandsomelunch,butyou alsowanttostayinfashiondreamland.Theso- lution?EatatBG byBergdorfGoodman,thede- partmentstore’sin-houserestaurant.Thereare viewsofCentralParkandanAliceinWonder- landtheme.Asforfood?“TheGotham Saladon the lunch menu is a specialty,”recommends Hess. 20,000UVM 22,976,936UVM
  24. 24. LaurenRaeLevy, LRLGroup,Styling&FashionConsulting 2,000UVM 5,703Instagram followers
  25. 25. 9,000UVM
  26. 26. OKONLINE 85,000UVM
  27. 27. 30,000Circulation
  28. 28. 166,670Circulation
  29. 29. 357,781Circulation
  30. 30. 135,839UVM
  31. 31. on
  32. 32. 60,000UVM
  33. 33. 343,630UVM118,000UVM
  34. 34. 343,630UVM
  35. 35. www.FrenchSoleShoes.com ForPress&BookingContactHeatherat: Heather@AichG.com FOLLOW US ONSOCIALMEDIA facebook.com/FrenchSoleFSNY @ FrenchSoleNY @ French_Sole

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