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Why every business needs a blog.


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Blogging is a powerful, cost-effective marketing tool. Find out why every business simply must have a blog.

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Why every business needs a blog.

  1. 1. Why every business needs a blog. By Splash Copywriters
  2. 2. Do you… … want to use one of the most cost-effective ways of boosting a business, both in terms of SEO and actual leads?
  3. 3. The proof. Let’s pull out some facts and figures…
  4. 4. B2B companies that blog generate 67% more leads per month.
  5. 5. 37% of marketers say blogs are the most valuable type of content.
  6. 6. 68% of consumers spend time reading content from a brand they’re interested in.
  7. 7. 73% of people prefer blogs to ads.
  8. 8. Shared content increases the chance of a sale by 50%.
  9. 9. 27millionpieces of content get shared daily. How many shares does your stuff get?
  10. 10. 61% of consumers are more likely to buy from companies that publish content than from those that don’t.
  11. 11. 329millionpeople read blog content every single month.
  12. 12. Blogs give you a chance to talk about your business in a personable voice, and to build a reputation in your industry.
  13. 13. Blog posts will drive new traffic to your website. If you build a regular audience, then more visitors means more potential customers.
  14. 14. Every new blog post means a fresh index from Google. That, combined with other SEO work, will boost your ranking within search engines.
  15. 15. Blog posts don’t expire. That means you can get leads from a post the next day, the next month, or in 10 years’ time.
  16. 16. Even though just a single blog post a week will do, many businesses don’t have the time or know-how for this. If that sounds familiar, don’t worry…
  17. 17. … we can help.
  18. 18. Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest brands.
  19. 19. We know how to write words that work, so if you think we can help you in any way, get in touch.
  20. 20. Call Matt on 07812 581 297 or take a look at our website: