Using words and the placebo effect to create a strong brand.

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How can you use the placebo effect to create a strong, powerful business that makes money?

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Using words and the placebo effect to create a strong brand.

  1. 1. Using words and the placebo effect to create a strong brand. By Splash Copywriters www.splashcopywriters.co.uk
  2. 2. Why are copywriters so important? Because they help create a brand. Don’t forget – perception is reality.
  3. 3. That means… … whatever people think of your business, that is your business.
  4. 4. The placebo effect. What is it and what can we learn from it?
  5. 5. It’s when someone thinks they’re getting a positive reaction after taking medically ineffectual treatment. It’s a fake, simulated effect created by the human brain.
  6. 6. What’s that got to do with copywriting and building a brand?
  7. 7. Consider this. More people buy Nurofen for £4 than ‘own brand’ painkillers that cost 50p.
  8. 8. Yet the active ingredient in all painkillers is exactly the same. So why is Nurofen selling better?
  9. 9. Because Nurofen brand their product more effectively. Everything with their product has been thought through very carefully - from the colour of the pills through to the words on the packet.
  10. 10. In particular, the words are there to convince any type of customer. What kind of treatment do you want? Long-lasting? Fast-acting?
  11. 11. Essentially, people think they’re going to get better quicker with Nurofen than if they use something else. That’s the power of branding. That’s the power of words.
  12. 12. Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.
  13. 13. We know how to write words that work, so if you think we can help you in any way, get in touch.
  14. 14. Call Matt on 07812 581 297 or take a look at our website: www.splashcopywriters.co.uk

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