Do you have to forget what you learned at school to write well?


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This presentation focuses on how many writing rules that we're taught at school have to be forgotten if we're to write successfully for business.

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Do you have to forget what you learned at school to write well?

  1. 1. Do you have to forget what you learned at school to write well? By Splash Copywriters
  2. 2. School teaches us a lot. Obviously. But when it comes to writing for business, the ‘rules’ we’re taught can often hinder rather than help.
  3. 3. In many ways, academic writing doesn’t prepare us for writing content for business in any way at all. With that in mind, here are 5 things that we could’ve done with knowing earlier…
  4. 4. 1. The world is changing.
  5. 5. Our attention spans are shorter than ever. At school we’re encouraged to write as much as possible. In business, you need to keep your copy as short as possible.
  6. 6. 2. Less is more.
  7. 7. On a similar note, less is more when it comes to the type of words you use too. When you’re writing for business, you’re not gunning for literacy awards or trying to impress anyone.
  8. 8. Use normal, everyday language. Why take the chance of a prospective customer not understanding what you’ve got to say?
  9. 9. 3. Write with design in mind.
  10. 10. Make sure that whatever you’re writing fits well within the design. So regardless of whether you’re writing words for a website, poster or business card, make sure the content looks as good as it reads.
  11. 11. 4. Know your audience.
  12. 12. Know who you’re writing for and tailor your copy accordingly. Don’t use stuffy words if you’re audience is mainly pub-goers. Likewise, don’t be too pally if you need to be professional.
  13. 13. 5. Be flexible.
  14. 14. At school we’re told never to start sentences with ‘and’ or ‘but’. We’re told that all articles need a beginning, a middle and an end. And so on…
  15. 15. Sticking to the rules won’t get you noticed. Besides, there’s nothing wrong with doing things differently. Sometimes, effective copywriting is about breaking the rules.
  16. 16. Just make sure there’s a strategy behind what you do.
  17. 17. Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest brands.
  18. 18. We know how to write words that work, so if you think we can help you in any way, get in touch.
  19. 19. Call Matt on 07812 581 297 or take a look at our website: