1. Decide who your best customer is.
Find a niche.
You can’t please all the people all the time,
so work out where you make your money.
Having an overall picture of what you want
your words to achieve will help you.
3. Think about messaging.
What you want to say about your business
What’s important is what your customers
need to hear.
4. Give yourself a word limit.
Not only will this prevent you from writing
too much, but it will force you to think hard
about every word.
Is every word serving a purpose?
5. Read what you’ve written out loud.
Business copy will be far more effective if it’s
written in normal, everyday language.
That’s especially true of website copy.
If what you’ve written doesn’t sound right,
Splash Copywriters are experienced, creative
copywriters who have written for some of
the UK’s biggest companies.
We know how to write words that work, so if
you think we can help you in any way, get in
Call Matt on 07812 581 297 or take a look at