1. We’re intellectually lazy.
People tend to gloss over copy that contains
any sort of problem.
For that reason, business copy should be
created with everyday language that’s easy to
2. What meets our eyes first?
We place a lot of importance on what we see
first. That means your headlines have to be
And make sure you get your main points
3. Be original.
Not only will duplicated website copy give
you an SEO nightmare, but it’s not going to
be good for business.
Readers are more perceptive than you think.
4. We remember bad experiences.
Strive as you might to create the perfect
website with amazing images and powerful
copy, if you make a mistake, people will
notice. And remember.
Take time to check your website thoroughly.
5. Keep it simple.
Using as few words as possible means that
your readers will get a smoother, slicker
Keep your business website straightforward.
Splash Copywriters are experienced, creative
copywriters who have written for some of
the UK’s biggest companies.
We know how to write words that work, so if
you think we can help you in any way, get in
Call Matt on 07812 581 297 or take a look at