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Social Media Empowered PR
The evolution of the conversation
    Real people, Real Stories




                      9-12-2...
Is Traditional PR dead ?




Why do most traditional PR agencies
avoid the Internet, or offer only
creative services for t...
Every day millions of stories hit the internet.
Hundred-thousands of pictures, ten-thousands
    of video’s are uploaded d...
People produce, share, vote, suggest…

    Upload video’s on YouTube
•
    Upload photos on Flickr
•
    Comment on Facebo...
Is Traditional PR missing the picture ?


The media landscape has changed
dramatically. Everybody is a publisher.
People a...
Is Traditional PR missing the picture?


Peer to peer networks and
recommendations have more impact
than mainstream media....
It´s all about people

Understanding how different generations
communicate is key!

For the first time in history, technol...
People want real stories they can relate to,
             stories to share.




                           9-12-2008      ...
Social media empowered public relations

Sending out a traditional press release is no
longer effective.
Corporate informa...
Social media empowered public relations revenues

Instead of paying for temporary bannering,
advertorials, paid search
or ...
Questions?



Mark-Jan Hozee
hozee@spindokters.nl
06 51 561 411

Paul van Heel
paul@spindokters.nl
06 30 388 235

Michael ...
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Socialmedia Online Pr Presentatie Spindokters

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Published in: Business, Technology

Socialmedia Online Pr Presentatie Spindokters

  1. 1. Social Media Empowered PR The evolution of the conversation Real people, Real Stories 9-12-2008 1
  2. 2. Is Traditional PR dead ? Why do most traditional PR agencies avoid the Internet, or offer only creative services for the internet? Do we know something they don't? 9-12-2008 2
  3. 3. Every day millions of stories hit the internet. Hundred-thousands of pictures, ten-thousands of video’s are uploaded day after day. 9-12-2008 3
  4. 4. People produce, share, vote, suggest… Upload video’s on YouTube • Upload photos on Flickr • Comment on Facebook • Rate products • Digg articles on Digg and Del.ico.us • Embed cool widget in their social network • Embed video’s in their social network page • People share idea’s • People play against each other in gaming • Advice on which gadgets are best & cheap • Create products together • … • We look just like….humans! And YES …they want YOU (the brand) to be there as well! But start a dialogue… 9-12-2008 4
  5. 5. Is Traditional PR missing the picture ? The media landscape has changed dramatically. Everybody is a publisher. People are flooded with information. Each day millions of stories hit the internet. Most press releases are just another piece of boring, one dimensional corporate information, ready to get shredded… Tell me… Would YOU publish YOUR own press release? 9-12-2008 5
  6. 6. Is Traditional PR missing the picture? Peer to peer networks and recommendations have more impact than mainstream media. Bloggers, fora, communities are taking over the conversation. People share articles, video’s pictures, opinions Tell me… Is YOUR message worth mentioning? 9-12-2008 6
  7. 7. It´s all about people Understanding how different generations communicate is key! For the first time in history, technology has reached a point where everyone has a voice. This voice, articulated through social media, can be extremely powerful and can force individuals, companies and communities to change the way they behave. 9-12-2008 7
  8. 8. People want real stories they can relate to, stories to share. 9-12-2008 8
  9. 9. Social media empowered public relations Sending out a traditional press release is no longer effective. Corporate information and traditional PR messages no longer work. Publishers, professional and citizen alike, want compelling stories, honest and upright, easy to publish, easy to share. Social media empowered public relations is all about participating, being part of the ecosystem. Building mutual relations based upon trust and transparency. It is all about creating a natural setting in which your story can be told, can be heard can be shared en re-inforced. 9-12-2008 9
  10. 10. Social media empowered public relations revenues Instead of paying for temporary bannering, advertorials, paid search or e-mail marketing, our self developed social media empowered public relations product results in a contextual network which generates:  Editorial exposure on high traffic- and niche sites and communities  Increased visibility in search engines and communities  Top positions in search engines on relevant keywords  Increased traffic to your sites Talk is cheap and action speaks louder than words. 9-12-2008 10 9-12-2008 10
  11. 11. Questions? Mark-Jan Hozee hozee@spindokters.nl 06 51 561 411 Paul van Heel paul@spindokters.nl 06 30 388 235 Michael Luttik michael@spindokters.nl 06 50 260 240 9-12-2008 11

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