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HP Industry Standard ServersJulian KeetchProduct Management16th May 2013
Intel Ivy Bridge EP / EX – late 2013Intel Haswell – 1H 2014AMD stable to 2015BladeSystem – cClass longevityRoadmap
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
Introducing ideal server for dedicated hostingHP ProLiant Moonshot ServerWorkload Dedicated hostingCPU Intel® Atom Process...
Maximize efficiency for light scale-out applicationsMoonshot Application SuitabilityCostsComputeIntensiveMainstreamWorkloa...
Growing library of application-optimizedservers• Multiple partners, workload focused• Enables rapid development of servers...
HP Moonshot 1500 Chassis front view• The essential foundation for the new style of IT45 hot-plug cartridgesCompute, Storag...
HP Moonshot 1500 Chassis rear view• The essential foundation for the new style of ITRear ViewHP Common-Slot PowerSupplies5...
Highly flexible fabric• Supporting a range of current and future capabilitiesTraffic isolation and stacking for resiliency...
Fabric connectivity options• Traffic isolation and stacking for resiliency with dual low-latency switchesSwitch BSwitch AS...
• Two high-density, low-power switch modules• Low-latency switching performance• 810 1GbE ports per rack (45/switch)• 108 ...
Storage fabric• Economical and flexible storage with shared storage lanes$Compute +StorageStorageComputeLocal Storage Low ...
Management fabric• Multiple servers managed as one platform with dedicated iLO network• HP Moonshot 1500 Chassis Managemen...
Thanks
HP StorageHP NetworkingJoe HardyEnterprise Group Presales
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
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Accelerate Innovation in Your Business with HP

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Hear first about the new innovative technology coming from HP to help SMB IT professionals like you. See how this new technology can drive innovation in your own business, while delivering breakthrough energy, space and cost savings.

Speaker Bio: Julian has 30 years’ experience at HP, working with HP’s channel partners and customers through various hardware product sets ranging from the initial Digital PC’s through PDPs, MicroServers and Vaxes onto HP ProLiants, where he has been working for the past 10 years overseeing Generation 1 through to the current Generation 8 models.

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Accelerate Innovation in Your Business with HP

  1. 1. HP Industry Standard ServersJulian KeetchProduct Management16th May 2013
  2. 2. Intel Ivy Bridge EP / EX – late 2013Intel Haswell – 1H 2014AMD stable to 2015BladeSystem – cClass longevityRoadmap
  3. 3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP Moonshot SystemThe world’s first software defined serverHP Confidential - NDA until 4/8/2013
  4. 4. Introducing ideal server for dedicated hostingHP ProLiant Moonshot ServerWorkload Dedicated hostingCPU Intel® Atom Processor S1260, 2.0 GHz/2 core / 2.0GHzMemory 8GB DDR3 ECC 1333MHzNetwork Onboard NIC: Integrated dual-port 1Gb Ethernet NIC per CPUStorage 500GB or 1TB HDD or SSD, non-hot-plug, small form factorSystem configs 45 ProLiant Moonshot Servers in the HP Moonshot 1500 ChassisPower Power < 19W AC under load per cartridge, including switch & chassiscomponentsOS Canonical Ubuntu 12.04Red Hat Enterprise Linux 6.4SUSE Linux Enterprise Server 11 SP2First software definedserver based on Intel®Atom Processor S1260TMTM
  5. 5. Maximize efficiency for light scale-out applicationsMoonshot Application SuitabilityCostsComputeIntensiveMainstreamWorkloadsLightScale-OutPower SpaceIdeal for light scale-out applications• Dedicated hosting & static webfront end• Simple content delivery• No SQL/New SQL scale-outdatabase
  6. 6. Growing library of application-optimizedservers• Multiple partners, workload focused• Enables rapid development of serversHigh densitydynamic webDynamicwebModulardisk sharingWebacceleratorTelcoDesktop InfWeb front endDedicatedhostingMemorycachingSimplified delivery of optimized solutions withsoftware defined servers
  7. 7. HP Moonshot 1500 Chassis front view• The essential foundation for the new style of IT45 hot-plug cartridgesCompute, Storage, orCombinationx86 , ARM, or Accelerator• Single-server = 45 servers perchassis• Quad-server =180 servers perchassis (future capability)Dual low-latencyswitches• HP Moonshot-45G SwitchModule (45 x1Gbdownlinks)
  8. 8. HP Moonshot 1500 Chassis rear view• The essential foundation for the new style of ITRear ViewHP Common-Slot PowerSupplies5 serviceable,redundant, hot-plug fanmodulesDual Network Uplinks• HP Moonshot-6SFP UplinkModule (6 x10Gb StackableUplinks)HP Moonshot 1500 ChassisManagement module
  9. 9. Highly flexible fabric• Supporting a range of current and future capabilitiesTraffic isolation and stacking for resiliencywith dual low-latency switchesEconomical and flexible storagewith shared storage lanesMultiple servers managed as one platformwith dedicated iLO networkIntegrated cluster fabricwith point-to-point connectivity$8 Lanes
  10. 10. Fabric connectivity options• Traffic isolation and stacking for resiliency with dual low-latency switchesSwitch BSwitch AServers 1-45Uplink module BUplink Module ASingle servers45 portsQuad servers (future availability)180 portsSwitch BSwitch AServers 1-45Uplink module BUplink Module A
  11. 11. • Two high-density, low-power switch modules• Low-latency switching performance• 810 1GbE ports per rack (45/switch)• 108 10GbE uplink ports per rack (6/switch)• Modular faceplate design allows for additional options in the future(10GBASE-T, 40GbE)• Dual switches provide traffic isolation or can be stacked for resiliency• Rack level stacking to simplify management domain• Designed for automated configuration and management , chassismanager integration• Layer 2, Layer 3 Routing & QoS, Management (CLI, SNMP, SFLOW).No license keysSwitch and uplinks modules
  12. 12. Storage fabric• Economical and flexible storage with shared storage lanes$Compute +StorageStorageComputeLocal Storage Low Cost Boot & Logging Distributed Storage or RAIDCreates multiple“core to storage”for differentsolutionsVarious cartridgetypes fordifferentcombinationDrive slicing reduces the cost of a boot drive 87%Local HDD or flash storage 8-way drive slicing Storage expansion
  13. 13. Management fabric• Multiple servers managed as one platform with dedicated iLO network• HP Moonshot 1500 Chassis Managementmodule aggregates all to a common setof management interfaces• Single Ethernet port gateway• IPMI and Serial Console for each server• True out-of-band firmware updateservices• SL-APM Rack Management spans rack ormultiple racksSC SCSCSCSCSC SCMgmt.HubSwitchingFabricManagementPortCoolingSub-systemPowerSub-systemStorageBackup orcartridgeHP Moonshot1500 ChassisManagementmoduleSC: Satellite Controller
  14. 14. Thanks
  15. 15. HP StorageHP NetworkingJoe HardyEnterprise Group Presales
  16. 16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17Transforming the industry with HP ConvergedStorageModern storage architecture designed for the cloud, optimized for big dataand built on converged infrastructure.Converged management orchestrationChoreograph across servers, networks, and storageScale-out and federated softwareNon-disruptive data growth and mobilityStandard x86-based platformsIncrease storage performance and densityMobile, Social,Big Data & Cloud
  17. 17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18HP Converged Storage is designed for the futureHP Converged Storage System Vision:Polymorphic SimplicityAdj. Existence in several forms, shapes, & sizes• Primary storage system architecture• Retention & protection architecture• Set of data services low-to-high• Approach to block, object and file• Architecture for both HDD and SDD/FlashHighEndEntry1Block | Object | FileHDD  Flash
  18. 18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19Ready to help wherever you are in the journeyOPTIMIZETraditional ITBUILDWhat’s NextACCELERATETime to ResultsCONVERGEDSTORAGECONVERGED SYSTEMS& SERVICESESTABLISHEDPLATFORMSMSA | EVA | XP | Tape 3PAR StoreServ | StoreVirtualStoreOnce | StoreAll
  19. 19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP 3PAR StoreServLeading tier 1 storagein the high-end• 3 of the top 4Global ManagedHosting Vendors1• Over 1200new customers1. 451 Research - Market Monitor, 2012
  20. 20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21The only storage architecture you’ll ever needHP 3PAR StoreServ StorageBuilt for virtualization and the cloudHP 3PAR StoreServ10800HP 3PAR StoreServ10400HP 3PAR StoreServ7400HP 3PAR StoreServ7200NewNewEnhancedEnhanced•As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for moreAutonomic: Reduce time spent managing storage by90%• System responds effortlessly and instantly to new workloaddemandsMulti-tenant: Double VM density per server –Guaranteed *• Bulletproof tier-1 resilience for massive consolidation ofunpredictable mixed workloadsEfficient: Reduce capacity requirements by 50% -Guaranteed *• Hardware enabled thin technologies and tiering for high efficiencywithout tradeoffs.Federated: Non-disruptive data mobility betweensystems• HP Peer Motion for easy refresh and data servicesmanagement across multiple arrays
  21. 21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22Everything you’d wantin a next generation EVAA pain free and risk free evolution that takesthe best of EVA into the future of storageEVA DNA• Smart Start• Online Import from EVA to3PARdirectly from EVA CommandView
  22. 22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23Traditional Modular StorageLegacy vs. HP 3PAR Hardware ArchitectureCost-efficient usually active-passive dual-controllerdesign limited in scalability and resiliency.Cost-effective, scalable, resilient, meshed, active-active architecture. Meets new requirements forefficiency, multi-tenancy and autonomicmanagement.Host ConnectivityTraditional Monolithic StorageScalable, resilient and active-active but costly.Might not meet multi-tenant requirements efficientlyDisk ConnectivityDistributedControllers&FunctionsHost PortsDataCacheDisk PortsHP 3PAR Architecture
  23. 23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26File & Block with HP 3PAR StoreServ andStoreEasyCommon Addressable Pool of Storage• File and block services available from the SAME efficient storageinfrastructure to allow most flexibility• Repurposed on demand to the appropriate services as your businessevolves• Efficient storage utilization with 3PAR Thin Reclamation and fullyintegrated File DeDuplication for Windows• Encrypt file data from the client down to drive on the 3PAR array withSMB 3.0 and Bit-Locker.Converged Management via Windows ServerManager• Enables you to access, manage and monitor file and block servicesthrough a single dynamic management interface√ Thin Technologies√ De-Duplication√ Encryption√ Integrated Management√ Integrated High Availability√ Common Pool for File & Block
  24. 24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP StoreVirtual StorageVersatile software definedstorage – any way youwant it.
  25. 25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29Software Defined Storage. Built for virtualization.HP StoreVirtualSimple: Simple management for virtualizationCommon management, all-inclusive licensing, and integrationinto hypervisor management tools.Scalable: Grow without disruptionLinear scale-out of performance, capacity, and networkbandwidth for spinning disk and solid-state.Highly Available: Keep your applications runningProven 5 9’s availability and unique multi-site clustering fortransparent failover and simple disaster recovery.Versatile: delivered as a VSA or natively on x86rack/bladeNew 4000 Series HW• Lower Entry: 4130• 4x Density: 4330,4730• Fibre Channel supportNew for VSA SW:• 2X performance onVSA w/ two virtualCPUs
  26. 26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30HP StoreVirtual – the versatile platformWhatever the environment – there’s a StoreVirtual platform that fitsScale from VSA to BladeSystemas the business growsor use a combination of StoreVirtualplatforms – same features, samemanagementTurn any server into avirtual arrayStorage for aconvergedinfrastructureHP StoreVirtual4630HP StoreVirtualVSAConsolidate storage onperformanceor capacity optimized tiersHP StoreVirtual4130, 4330, 4530, 4730, 4900
  27. 27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP StoreOnce BackupLeading performanceand efficiency fromSMBs to ServiceProviders
  28. 28. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32HP Confidential until Dec 4th, 2012Entry-level Mid-range Enterprise2620 Series4210Series4220Series4420Series4430SeriesB62002.5TB’s usable4 to 9TB’susable withupgrade8 to 18TB’susable withupgradeScalable to38TB’s usableScalable to76TB’s usableScalable to512TB’s usableData Protector7HP StoreOnce portfolioGreater scalability, more flexibility
  29. 29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP StoreSystemThe best of HP ConvergedStorage in one package 3PAR StoreServ3PAR File ServicesStoreOnce
  30. 30. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34HP StoreSystem ConfigurationHP 3PAR StoreServ Storage• HP StoreServ 7200 2-node with 10.8 TB of Raw OnlineStorageHP 3PAR StoreServ File Services• Dual StoreEasy 3830 Gateways for File StorageHP 3PAR Software• OS Suite• Replication Suite• Data Optimization Suite• Reporting Suite• Security Suite• VMware SuiteHP StoreOnce Backup• StoreOnce 4220 with 12.0 TB of Raw Backup Storage
  31. 31. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35The next era of storageis here todayHP Converged Storage deliversPolymorphic Simplicity for higherReturn on Information:More value for better decisionsReturn on Infrastructure:Lower costs and boost agilityReturn on Individuals:Save time and reduce complexity
  32. 32. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.36HP IS TRANSFORMINGTHE NETWORKINGINDUSTRY
  33. 33. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.37Architectural Leadership with FlexNetworkOpen Scalable Secure Agile ConsistentFlexFabric FlexCampus FlexBranchFlexManagementFlexNetwork ArchitectureFlexManagementConverges NetworkManagement &OrchestrationFlexFabric FlexCampus FlexBranchConverges and securesdata center network,compute, and storage inthe physical and virtualworldsConverges wired andwireless networks todeliver secure identity-based accessConverges networkfunctionality, securityand services forsimplicity
  34. 34. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.38Leadership from edge to the data center coreHP NetworkingFlexManagement • Network Node Manager• Operations Automationand Orchestration• Operations Center• Intelligent Management CenterFlexFabricCOREROUTING AGGREGATION EDGE/SERVER ACCESS SECURITYFlexBranchSWITCHING WIRELESS SECURITYROUTINGFlexCampusCOREROUTING AGGREGATION EDGE SECURITYWIRELESS
  35. 35. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.39Delivering FlexFabricFlexFabric • Simplifies with 2-tier fabric architecture• Performs 80% better for vMotion• Recovers 500x times faster5900 10GbE ToR5830 GbE ToR12500 4-Chassis IRFIRF
  36. 36. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.40What is OpenFlow?Protocol for direct access toswitch forwarding plane• Controller or control software usesOpenFlow protocol to provideprogrammable interface to switches &routers• Open standard defined by the OpenNetworking Foundation (ONF)FirewallIPSEdgeSwitchesEdgeSwitchesControllerWirelessAPsNet AppsCoreSwitchAggSwitchesCoreSwitches
  37. 37. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.41Commercial Availability of OpenFlowFirst Tier-one Networking vendor with commercialOpenFlow• Broadest fixed & modular switch portfolio supportingOpenFlow• Largest install base now supporting OpenFlow• +5 years of OpenFlow development experience• Fully supported by HP, enterprise ready• No special licensing required• Available for download now
  38. 38. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.42New Operating Model Delivers Agility Needed for CloudProgrammable Virtual Network Tuned to theAppServer CPUsVM VM VM VMHypervisorFlexManagementFlexNetwork ArchitectureEnd-to-End Control PlaneVirtual Application Network Virtual Application Network Virtual Application Network Virtual Application NetworkFlexFabric FlexBranchFlexCampusCoreRouting Access CoreRouting Access Routing Switching Wireless
  39. 39. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.43TRANSFORMINGThe Way You Do Networking
  40. 40. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Thank You

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