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The Popularity of Multi-
Generation Vacations
Post-Pandemic
S p e n c e r S c h a r
The Popularity of
Multi-Generation
Vacations Post-Pandemic
With families all over the world forced to put their vacation
plans on hold for much of 2020 and 2021, the travel industry
is currently booming, with a particular uptick in multi-
generational travel.
2
As families emerge from the
shadow of COVID-19, many are
seeking out meaningful ways to
reconnect and spend quality time
with their loved ones.
Brian Tan is the founder and CEO
of Zicasso, an online travel referral
platform. He indicates that the
company has seen a significant
increase in big, multi-generational
family trips. After all, during the
pandemic, many people could
not spend time with their families,
particularly grandparents and
grandchildren. Tan suggests
that several other factors are
contributing to the family vacation
boom, including a shift towards
bucket-list travel experiences
and an increase in savings levels
during the pandemic. According
to Zicasso’s booking statistics, the
platform has seen bookings of six or
more people increase by over 50%
since 2019.
In France, the Hotel Napoleon
Paris is making a play for multi-
generational family groups, placing
an emphasis on interconnecting
rooms capable of linking
accommodation for anywhere
between 4 and 18 family members.
Meanwhile, in Anguilla in the
Caribbean, Zemi Beach House, part
of the Hilton LXR Hotels & Resorts
collection, is increasingly including
dynamic kids club programming to
entice more family groups.
3
You can learn about the benefits
of family travel by visiting the
blog of Spencer Schar.
SPENCER SCHAR

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The Popularity of Multi-Generation Vacations Post-Pandemic

  • 1. The Popularity of Multi- Generation Vacations Post-Pandemic S p e n c e r S c h a r
  • 2. The Popularity of Multi-Generation Vacations Post-Pandemic With families all over the world forced to put their vacation plans on hold for much of 2020 and 2021, the travel industry is currently booming, with a particular uptick in multi- generational travel. 2
  • 3. As families emerge from the shadow of COVID-19, many are seeking out meaningful ways to reconnect and spend quality time with their loved ones. Brian Tan is the founder and CEO of Zicasso, an online travel referral platform. He indicates that the company has seen a significant increase in big, multi-generational family trips. After all, during the pandemic, many people could not spend time with their families, particularly grandparents and grandchildren. Tan suggests that several other factors are contributing to the family vacation boom, including a shift towards bucket-list travel experiences and an increase in savings levels during the pandemic. According to Zicasso’s booking statistics, the platform has seen bookings of six or more people increase by over 50% since 2019. In France, the Hotel Napoleon Paris is making a play for multi- generational family groups, placing an emphasis on interconnecting rooms capable of linking accommodation for anywhere between 4 and 18 family members. Meanwhile, in Anguilla in the Caribbean, Zemi Beach House, part of the Hilton LXR Hotels & Resorts collection, is increasingly including dynamic kids club programming to entice more family groups. 3
  • 4. You can learn about the benefits of family travel by visiting the blog of Spencer Schar. SPENCER SCHAR