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Consumer Insurance Buying Habits Survey 
December 2014 
Web: http://www.speedieconsulting.co.uk 
Email: jason@speediepr.co...
Introduction 
A new study* of UK consumers’ insurance buying habits has suggested that local 
brokers are missing out on h...
How do you normally buy your home, pet, motor or other insurance? 
On the telephone 
12% 
Web: http://www.speedieconsultin...
If you buy your insurance online, what device do you use? 
Don’t buy 
8% 
Web: http://www.speedieconsulting.co.uk 
Email: ...
If you do not buy your insurance via a broker, what stops you? 
Web: http://www.speedieconsulting.co.uk 
Email: jason@spee...
What influences the insurance you buy? 
Web: http://www.speedieconsulting.co.uk 
Email: jason@speediepr.co.uk Tel: 01843 8...
Summary 
Jason Hulott, from Speedie Consultants, the digital marketing specialists who 
commissioned the survey, said: “We...
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Insurance Buying Habits December 2014

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Online Insurance Buying Habits Survey

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Insurance Buying Habits December 2014

  1. 1. Consumer Insurance Buying Habits Survey December 2014 Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088
  2. 2. Introduction A new study* of UK consumers’ insurance buying habits has suggested that local brokers are missing out on huge opportunities to attract online sales. Over two-thirds of Brits (70%) say buy their insurance online, with price comparison sites accounting for 44% of sales. 14% say they buy via a cashback site while just over one in five people (12%) use an online broker to buy their cover. When asked why they didn’t use their local broker, nearly half said they felt it was cheaper to buy via a price comparison site (44%) even though most brokers will have local deal price matching or even a bettering of like-for-like pricing online. Nearly third of people surveyed also said they didn’t know who their local broker was. *Independent research carried out on behalf of Speedie Consultants by Google Surveys, December 2014 Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088
  3. 3. How do you normally buy your home, pet, motor or other insurance? On the telephone 12% Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088 Online via a price comparison site 44% Online via a cashback site 14% Online via a broker 12% In Office / Shop 12% Bank / Don't buy 6%
  4. 4. If you buy your insurance online, what device do you use? Don’t buy 8% Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088 PC 76% Tablet 12% Smartphone 4%
  5. 5. If you do not buy your insurance via a broker, what stops you? Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088 Cheaper via Comparison Site 44% I don’t know who they are 30% Cannot buy online via their website 12% Cheaper to go via Cashback site 10% I use my bank / Local office 4%
  6. 6. What influences the insurance you buy? Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088 Price Quality of Cover 54% 24% Ease of Purchase 8% Cashback / Discount 8% Combination of Factors 6%
  7. 7. Summary Jason Hulott, from Speedie Consultants, the digital marketing specialists who commissioned the survey, said: “We have worked with both price comparison sites and local insurance brokers and, to me, it seems that price comparison sites are only better marketers. Pound for pound in their local area a broker can compete, but they are not making themselves known in their area on price. “It is time the local broker started to look at their marketing efforts in order to compete locally – online is a great way to attract local customers using regional and geographic targeting, and by engaging with social media”. Mr. Hulott adds that the study also revealed that 76% of people use a desktop computer to buy insurance, suggesting that mobile transactions growth in other products has not yet translated into insurance sales – only 4% of those questioned used their smartphone to buy insurance. Web: http://www.speedieconsulting.co.uk Email: jason@speediepr.co.uk Tel: 01843 831088

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