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Speed Marketing 2 - Mobile Marketing

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Speed Marketing 2 - Mobile Marketing

  1. 1. <ul><li>Text Mobile2 to 67463! </li></ul>
  2. 4. <ul><li>SMS </li></ul><ul><li>Mobisodes </li></ul><ul><li>Applications </li></ul><ul><li>GPS </li></ul><ul><li>Retail </li></ul>
  3. 5. <ul><li>Provide value </li></ul><ul><li>Make life easier </li></ul><ul><li>Discounts/sales </li></ul><ul><li>Instant convenience </li></ul><ul><li>No junk text </li></ul>
  4. 6. <ul><li>241 million mobile users in the US </li></ul><ul><li>SMS is the most used service </li></ul><ul><li>72 million saw or heard advertising </li></ul><ul><li>62% use before purchasing </li></ul>
  5. 9. <ul><li>1 in 4 express strong or moderate interest </li></ul><ul><li>40% actively text for promotion </li></ul><ul><li>Necessary to opt in for mobile advertising </li></ul><ul><li>More receptive than traditional </li></ul><ul><li>Reliance has grown on mobile technology </li></ul>
  6. 10. <ul><li>13% interaction rate </li></ul><ul><li>Highest of all entertainment rich media </li></ul><ul><li>Many brands see 40% </li></ul>
  7. 11. <ul><li>89% planned mobile in 2008 </li></ul><ul><li>Forecasts $16.2 billion by 2011 </li></ul><ul><li>Porsche </li></ul><ul><li>Kraft </li></ul><ul><li>Lucky Magazine </li></ul>
  8. 12. <ul><li>In case you did not get the text message: </li></ul><ul><ul><li>Visit www.mmaglobal.com for more information! </li></ul></ul>

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