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What’sinstorefor
2017?
Astheyeardrawstoaclose,
theteamatSpectrumhas
beenmullingoverwhatthe
next12monthswillbring.
Howwillthecommunications
andtec...
“Agrowingnumberofbusinesseswillexplore
opportunitiestobuilddataintotheircontent
marketing.Brandswhomakeaninvestmentin
data...
“Brandswillmovefurtherintotheexperiential
space,wherethemosteffectivebusinessesare
doingmuchmorethansimplytellingstories–
t...
“Artificialintelligencewillbecomeahome
partnerformanyofus.DeviceslikeGoogle
HomeandAmazonEchoaretakingdata
gatheredfromyour...
“Thepressreleasewillloserelevance.From
Twittertoindustrycontacts,journosnowhave
plentyofwaystodigupinterestingnews.With
th...
“TheInternetofThingswillbecomea
day-to-dayreality,permeatingevery
aspectofourlives,frompreventative
healthtotrafficflowmanage...
“Ratherthanjustblastingoutblogposts
acrosssocialplatforms,brandswill
increasinglyrealisethevalueoftargeted,
nativecontentc...
“Everyconsumerwithasmartphoneis
researchingbrandsandsearchingfor
valuablecontentonline.Ifyourcompany
hasn’tdevelopedtherig...
“Personalisedoffersandpromotionswillbe
developedontheflyinrealtime,using
customerandgeographicaldata.We’llsee
customerssentm...
AtSpectrumGroupwetellthe
storiesthatwon’ttellthemselves.
Wehelpbrandscutthroughthe
noisewithafullrangeofintegrated
communi...
Let’stalkabouthowwecan
helpyoudelivervaluable
resultsin2017.
content@spectrumgroup.is
spectrumgroup.is
0294695740
HOW WECA...
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What's In Store For 2017? Here Are Eight Predictions

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With many of us more than happy to put the events of 2016 as far behind us as possible, let's instead turn our attention to our 2017 predictions

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What's In Store For 2017? Here Are Eight Predictions

  1. 1. What’sinstorefor 2017?
  2. 2. Astheyeardrawstoaclose, theteamatSpectrumhas beenmullingoverwhatthe next12monthswillbring. Howwillthecommunications andtechnology landscapeschanglandscapeschange? Takealookatourpredictions forthenextyear.
  3. 3. “Agrowingnumberofbusinesseswillexplore opportunitiestobuilddataintotheircontent marketing.Brandswhomakeaninvestmentin data-drivenstorytellingwilldelivergreater valuetotheircustomersandreapthe rewardsthisbrings.” BrianCorrigan,ContentDirector
  4. 4. “Brandswillmovefurtherintotheexperiential space,wherethemosteffectivebusinessesare doingmuchmorethansimplytellingstories– they’regivingcustomersatrue,immersive experience,allowingthemtocreatetheirown storiesandmemoriestoshare.” RachelYork,GeneralManager
  5. 5. “Artificialintelligencewillbecomeahome partnerformanyofus.DeviceslikeGoogle HomeandAmazonEchoaretakingdata gatheredfromyourmobiledeviceand linkingittoactualactivitiesyouperformat home(cleaning,cooking,shopping)tohelp makelifemoreefficient.” KrisKrisTowse,AccountDirector
  6. 6. “Thepressreleasewillloserelevance.From Twittertoindustrycontacts,journosnowhave plentyofwaystodigupinterestingnews.With thepressuresofthe24-hournewscycleand eternalfilingdeadlines,whywouldtheywaste timewritingthesamestoryaseveryoneelse?” JessicaTubnor,ClientServicesDirector
  7. 7. “TheInternetofThingswillbecomea day-to-dayreality,permeatingevery aspectofourlives,frompreventative healthtotrafficflowmanagement.That meansthat2017willalsobetheyearin whichsecurityissuesaroundtheIoT becomemainstream.” KKerrieMurphy,ContentWriter
  8. 8. “Ratherthanjustblastingoutblogposts acrosssocialplatforms,brandswill increasinglyrealisethevalueoftargeted, nativecontentcreatedforspecific audiencesacrossalltheirmarketing channels,fromemailtosocialmedia.” AnniePeachman,ContentStrategist
  9. 9. “Everyconsumerwithasmartphoneis researchingbrandsandsearchingfor valuablecontentonline.Ifyourcompany hasn’tdevelopedtherightkindof audience-centriccontenttomakeyour branddiscoverableonmobile,it willnowbenon-negotiable.” CherylCherylTan,CountryManager
  10. 10. “Personalisedoffersandpromotionswillbe developedontheflyinrealtime,using customerandgeographicaldata.We’llsee customerssentmobilevouchersasthey’re walkingpaststores.” JadeHewitt,AccountExecutive
  11. 11. AtSpectrumGroupwetellthe storiesthatwon’ttellthemselves. Wehelpbrandscutthroughthe noisewithafullrangeofintegrated communicationsstrategiesincluding content,PR,socialmediaanddesign. WHOWEARE
  12. 12. Let’stalkabouthowwecan helpyoudelivervaluable resultsin2017. content@spectrumgroup.is spectrumgroup.is 0294695740 HOW WECANHELP
  • GarthMontgomery

    Jan. 10, 2017

With many of us more than happy to put the events of 2016 as far behind us as possible, let's instead turn our attention to our 2017 predictions

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