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What’sinstorefor
2017?
Astheyeardrawstoaclose,
theteamatSpectrumhas
beenmullingoverwhatthe
next12monthswillbring.
Howwillthecommunications
andtec...
“Agrowingnumberofbusinesseswillexplore
opportunitiestobuilddataintotheircontent
marketing.Brandswhomakeaninvestmentin
data...
“Brandswillmovefurtherintotheexperiential
space,wherethemosteffectivebusinessesare
doingmuchmorethansimplytellingstories–
t...
“Artificialintelligencewillbecomeahome
partnerformanyofus.DeviceslikeGoogle
HomeandAmazonEchoaretakingdata
gatheredfromyour...
“Thepressreleasewillloserelevance.From
Twittertoindustrycontacts,journosnowhave
plentyofwaystodigupinterestingnews.With
th...
“TheInternetofThingswillbecomea
day-to-dayreality,permeatingevery
aspectofourlives,frompreventative
healthtotrafficflowmanage...
“Ratherthanjustblastingoutblogposts
acrosssocialplatforms,brandswill
increasinglyrealisethevalueoftargeted,
nativecontentc...
“Everyconsumerwithasmartphoneis
researchingbrandsandsearchingfor
valuablecontentonline.Ifyourcompany
hasn’tdevelopedtherig...
“Personalisedoffersandpromotionswillbe
developedontheflyinrealtime,using
customerandgeographicaldata.We’llsee
customerssentm...
AtSpectrumGroupwetellthe
storiesthatwon’ttellthemselves.
Wehelpbrandscutthroughthe
noisewithafullrangeofintegrated
communi...
Let’stalkabouthowwecan
helpyoudelivervaluable
resultsin2017.
content@spectrumgroup.is
spectrumgroup.is
0294695740
HOW WECA...
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What's In Store For 2017? Here Are Eight Predictions

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With many of us more than happy to put the events of 2016 as far behind us as possible, let's instead turn our attention to our 2017 predictions

Published in: Business
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What's In Store For 2017? Here Are Eight Predictions

  1. 1. What’sinstorefor 2017?
  2. 2. Astheyeardrawstoaclose, theteamatSpectrumhas beenmullingoverwhatthe next12monthswillbring. Howwillthecommunications andtechnology landscapeschanglandscapeschange? Takealookatourpredictions forthenextyear.
  3. 3. “Agrowingnumberofbusinesseswillexplore opportunitiestobuilddataintotheircontent marketing.Brandswhomakeaninvestmentin data-drivenstorytellingwilldelivergreater valuetotheircustomersandreapthe rewardsthisbrings.” BrianCorrigan,ContentDirector
  4. 4. “Brandswillmovefurtherintotheexperiential space,wherethemosteffectivebusinessesare doingmuchmorethansimplytellingstories– they’regivingcustomersatrue,immersive experience,allowingthemtocreatetheirown storiesandmemoriestoshare.” RachelYork,GeneralManager
  5. 5. “Artificialintelligencewillbecomeahome partnerformanyofus.DeviceslikeGoogle HomeandAmazonEchoaretakingdata gatheredfromyourmobiledeviceand linkingittoactualactivitiesyouperformat home(cleaning,cooking,shopping)tohelp makelifemoreefficient.” KrisKrisTowse,AccountDirector
  6. 6. “Thepressreleasewillloserelevance.From Twittertoindustrycontacts,journosnowhave plentyofwaystodigupinterestingnews.With thepressuresofthe24-hournewscycleand eternalfilingdeadlines,whywouldtheywaste timewritingthesamestoryaseveryoneelse?” JessicaTubnor,ClientServicesDirector
  7. 7. “TheInternetofThingswillbecomea day-to-dayreality,permeatingevery aspectofourlives,frompreventative healthtotrafficflowmanagement.That meansthat2017willalsobetheyearin whichsecurityissuesaroundtheIoT becomemainstream.” KKerrieMurphy,ContentWriter
  8. 8. “Ratherthanjustblastingoutblogposts acrosssocialplatforms,brandswill increasinglyrealisethevalueoftargeted, nativecontentcreatedforspecific audiencesacrossalltheirmarketing channels,fromemailtosocialmedia.” AnniePeachman,ContentStrategist
  9. 9. “Everyconsumerwithasmartphoneis researchingbrandsandsearchingfor valuablecontentonline.Ifyourcompany hasn’tdevelopedtherightkindof audience-centriccontenttomakeyour branddiscoverableonmobile,it willnowbenon-negotiable.” CherylCherylTan,CountryManager
  10. 10. “Personalisedoffersandpromotionswillbe developedontheflyinrealtime,using customerandgeographicaldata.We’llsee customerssentmobilevouchersasthey’re walkingpaststores.” JadeHewitt,AccountExecutive
  11. 11. AtSpectrumGroupwetellthe storiesthatwon’ttellthemselves. Wehelpbrandscutthroughthe noisewithafullrangeofintegrated communicationsstrategiesincluding content,PR,socialmediaanddesign. WHOWEARE
  12. 12. Let’stalkabouthowwecan helpyoudelivervaluable resultsin2017. content@spectrumgroup.is spectrumgroup.is 0294695740 HOW WECANHELP

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