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            10 Ways to Maximize LinkedIn

     10 Ways to Maximize your Brand on LinkedIn




Bob Coppenhaver
10 Ways to Maximize
Social media tools
o   Social Networks
o   News & Bookmarking
o   Blogs
o   Microblogging
o   Video Sharing
o   Photo Shar...
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
photo by eye2eye on flickr.com




                                Networking
.
Trusted
Contacts



   Job
Candidates

 Industry
 Experts

 Business
 Partners

Job Leads
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts

 Business
 Partners

Job Leads
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts        328 - 75K - 5M

 Busine...
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts          328 - 75K - 5M

 Busi...
#1 Complete your Profile
                                                                                           Profile
...
#2 Keywords
              Profile
#2 Keywords
              Profile
#3 Find Connections
#3 Find Connections




Bob Coppenhaver – Strategic Marketing & Product Management
#4 Connect with Intent
 Locate the right profile

 Click to add to your network

 Choose how you know him/her

 Write y...
Connections
Bob Coppenhaver – Strategic Marketing & Product Management
Home Page




#5 Monitor your Network
#6 Recommendations
Ask for Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
#7 Get Introduced




Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
 Can use for 2nd & 3rd
                                                               Degree Connections
                ...
#8 Applications




Bob Coppenhaver – Strategic Marketing & Product Management
#9 -Company Info
Summary Maximizing LinkedIn
#10 LinkedIn Jobs
        About LinkedIn Jobs




Bob Coppenhaver – Strategic Marketing & Product Management
Advanced Job Search
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
Bob Coppenhaver – Strategic Marketing & Product Management
10 Ways to Maximize ‘your BRAND’ on
This is THEIR Brand….
This is THEIR Brand….




         What is YOUR Brand?
#1 Change Default LinkedIn
Summary - Maximizing URL
#1 Change Default LinkedIn
Summary - Maximizing URL
#2 Add LI URL to.......
#2 Add LI URL to.......
#2 Add LI URL to.......
#3 Add Websites to Profile
Summary - Maximizing LinkedIn
#3 Add Websites to Profile
Summary - Maximizing LinkedIn
#4 Use Box.net or Drop.IO
Summary - Maximizing LinkedIn
#4 Use Box.net or Drop.IO
Summary - Maximizing LinkedIn
#5 Network Updates
Summary - Maximizing LinkedIn
#5 Network Updates
Summary - Maximizing LinkedIn
#6 Share -Expertise - Answers
Summary Maximizing LinkedIn
#7 Share Expertise - Presentations
Summary - Maximizing LinkedIn
#8 Join / Create Groups
Summary - Maximizing LinkedIn
#8 Join / Create Groups
Summary - Maximizing LinkedIn
#9 Events LinkedIn
Summary - Maximizing
#10 Add a Blog to your Profile
Summary - Maximizing LinkedIn
Productivity Bonus #1
Productivity Bonus #1
Productivity Bonus #2
Bob Coppenhaver – Strategic Marketing & Product Management
Productivity Bonus #2
Bob Coppenhaver – Strategic Marketing & Product Management
Productivity Bonus #2
Bob Coppenhaver – Strategic Marketing & Product Management
Thank you
                 Bob Coppenhaver




To view this presentation and others, go to www.coppenhaver.com and select
...
LinkedIn 10/10
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LinkedIn 10/10

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Overview of 10 ways to maximize LinkedIn and 10 ways to maximize "YOUR BRAND" on LinkedIn.

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LinkedIn 10/10

  1. 1. 10 / 10 10 Ways to Maximize LinkedIn 10 Ways to Maximize your Brand on LinkedIn Bob Coppenhaver
  2. 2. 10 Ways to Maximize
  3. 3. Social media tools o Social Networks o News & Bookmarking o Blogs o Microblogging o Video Sharing o Photo Sharing o Message boards o Wikis o Virtual Reality o Social Gaming o Related: o Podcasts o Real Simple Syndication (RSS) o Social Media Press Release
  4. 4. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
  5. 5. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
  6. 6. photo by eye2eye on flickr.com Networking .
  7. 7. Trusted Contacts Job Candidates Industry Experts Business Partners Job Leads
  8. 8. Trusted Power of the Network Contacts Job Candidates Industry Experts Business Partners Job Leads
  9. 9. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Job Leads
  10. 10. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Census - Cleveland: 478K NE Ohio: 2.25M Job Leads
  11. 11. #1 Complete your Profile Profile What makes your profile complete? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast three Bob Coppenhaver – Strategic Marketing & Product Management • At recommendations
  12. 12. #2 Keywords Profile
  13. 13. #2 Keywords Profile
  14. 14. #3 Find Connections
  15. 15. #3 Find Connections Bob Coppenhaver – Strategic Marketing & Product Management
  16. 16. #4 Connect with Intent  Locate the right profile  Click to add to your network  Choose how you know him/her  Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message  Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  17. 17. Connections Bob Coppenhaver – Strategic Marketing & Product Management
  18. 18. Home Page #5 Monitor your Network
  19. 19. #6 Recommendations
  20. 20. Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  21. 21. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  22. 22. #7 Get Introduced Bob Coppenhaver – Strategic Marketing & Product Management
  23. 23. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
  24. 24.  Can use for 2nd & 3rd Degree Connections  Inmail for others Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
  25. 25. #8 Applications Bob Coppenhaver – Strategic Marketing & Product Management
  26. 26. #9 -Company Info Summary Maximizing LinkedIn
  27. 27. #10 LinkedIn Jobs About LinkedIn Jobs Bob Coppenhaver – Strategic Marketing & Product Management
  28. 28. Advanced Job Search
  29. 29. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  30. 30. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  31. 31. 10 Ways to Maximize ‘your BRAND’ on
  32. 32. This is THEIR Brand….
  33. 33. This is THEIR Brand…. What is YOUR Brand?
  34. 34. #1 Change Default LinkedIn Summary - Maximizing URL
  35. 35. #1 Change Default LinkedIn Summary - Maximizing URL
  36. 36. #2 Add LI URL to.......
  37. 37. #2 Add LI URL to.......
  38. 38. #2 Add LI URL to.......
  39. 39. #3 Add Websites to Profile Summary - Maximizing LinkedIn
  40. 40. #3 Add Websites to Profile Summary - Maximizing LinkedIn
  41. 41. #4 Use Box.net or Drop.IO Summary - Maximizing LinkedIn
  42. 42. #4 Use Box.net or Drop.IO Summary - Maximizing LinkedIn
  43. 43. #5 Network Updates Summary - Maximizing LinkedIn
  44. 44. #5 Network Updates Summary - Maximizing LinkedIn
  45. 45. #6 Share -Expertise - Answers Summary Maximizing LinkedIn
  46. 46. #7 Share Expertise - Presentations Summary - Maximizing LinkedIn
  47. 47. #8 Join / Create Groups Summary - Maximizing LinkedIn
  48. 48. #8 Join / Create Groups Summary - Maximizing LinkedIn
  49. 49. #9 Events LinkedIn Summary - Maximizing
  50. 50. #10 Add a Blog to your Profile Summary - Maximizing LinkedIn
  51. 51. Productivity Bonus #1
  52. 52. Productivity Bonus #1
  53. 53. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
  54. 54. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
  55. 55. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
  56. 56. Thank you Bob Coppenhaver To view this presentation and others, go to www.coppenhaver.com and select “download” Additional credit - “What is Social Media?” Marta Kagan

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