Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Online Specifiers Journey by Darren Lester


Published on

A look at how the web has changed the research-shortlist-specify process for architects and other specifiers within the construction industry.

Published in: Business, Technology
  • Nice Job!.... STARTUPS get funding...Send your pitchdeck to over 5700 of VC's and Angel's with just 1 click. Visit:
    Are you sure you want to  Yes  No
    Your message goes here

The Online Specifiers Journey by Darren Lester

  1. 1. The Online Specifiers Journey (by Darren Lester) @SpecifiedBy Slides available at
  2. 2. @Daz_Lester Architecture Technology graduate From N.Ireland, living in Edinburgh / Newcastle Founder @SpecifiedBy currently part of @ignite100
  3. 3. The New Journey (Research – Shortlist – Specify) @SpecifiedBy
  4. 4. @SpecifiedBy A Logical Process 1 2 3 4 5
  5. 5. @SpecifiedBy 1 5 2 4 3 Customers are rarely logical!
  6. 6. Who is the Online Specifier? (It’s all of them! Well, 85% of them!) @SpecifiedBy
  7. 7. Google (Other search engines are available!) @SpecifiedBy SEARCH
  8. 8. Shortlist #1 (Could they find you?) @SpecifiedBy SEARCH Shortlist
  9. 9. Long-tail SEO for Building Product Manufacturers ( @SpecifiedBy
  10. 10. Research (From Your Website & Others) @SpecifiedBy SEARCH RESEARCH Shortlist
  11. 11. @SpecifiedBy SEARCH ShortlistShortlist RESEARCH Shortlist #2 (Could they get the information?)
  12. 12. @SpecifiedBy SEARCH RESEARCH CONTACT ShortlistShortlist Contact (Follow ups & Questions)
  13. 13. @SpecifiedBy SEARCH ShortlistShortlist RESEARCH CONTACT Shortlist Shortlist #3 (How did you respond?)
  14. 14. @SpecifiedBy SEARCH RESEARCH SOCIAL PROOF ShortlistShortlist Shortlist CONTACT Social Proof (Referrals & Recommendations)
  15. 15. #SocialSpec (Follow us @SocialSpec) @SpecifiedBy
  16. 16. Specify!(You’ve made it!) @SpecifiedBy SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF ShortlistShortlist Shortlist
  17. 17. Touch Points(The Importance of Presence) @SpecifiedBy
  18. 18. @SpecifiedBy SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF ShortlistShortlist Shortlist
  19. 19. To Do List(5 Simple Things To Do Today) @SpecifiedBy
  20. 20. @SpecifiedBy
  21. 21. The Future? (Act now, it’s already here!) @SpecifiedBy
  22. 22. Ultimate Guide to Modern Construction Marketing ( @SpecifiedBy
  23. 23. Thank You (Any Questions?) @SpecifiedBy Slides available at