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Social Media The Event Plan

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Social Media The Event Plan

  1. 1. SOCIAL MEDIA The Event Plan
  2. 3. Listen LISTEN
  3. 4. Social Media Strategy <ul><li>Where to participate </li></ul><ul><li>Who to target </li></ul><ul><li>What content to create </li></ul><ul><li>Marketing & Business Innovation </li></ul>
  4. 6. Crowdsourcing <ul><li>Dell Idea Storm </li></ul><ul><li>10,000 ideas </li></ul><ul><li>80,000 comments since Feb 2007 </li></ul>
  5. 7. Obama Town Hall <ul><li>Cocktail of Venues </li></ul><ul><li>Seek Speaker-Whisperers </li></ul><ul><li>Splinter-Events Don't Hurt. </li></ul><ul><li>Crowd-source Conference Agendas </li></ul><ul><li>Seek the Path of Least Resistance </li></ul>
  6. 8. The Event: Pay it Backwards www.dailychallenge.org
  7. 9. The Charity
  8. 10. The Challenge <ul><li>FUNdraiser </li></ul><ul><li>World Record </li></ul><ul><li>Unite the Community </li></ul>
  9. 11. The Social Network
  10. 12. Facebook Power to Share
  11. 13. Invite, Share, Join,Celebrate <ul><li>#pibto </li></ul>
  12. 14. Video Share http://www.youtube.com/watch?v=vpkfsyUaxww
  13. 15. Photo Share
  14. 16. @Relay for Life @relayforlife
  15. 18. Blog
  16. 19. Widgets
  17. 20. Community <ul><li>League of Rock </li></ul><ul><li>Event Peeps </li></ul><ul><li>Facebook </li></ul><ul><li>Phone </li></ul><ul><li>In Person </li></ul>
  18. 21. www.onekingrocks.com
  19. 22. Share You Event Photos
  20. 24. RSVP’s
  21. 25. Twitter <ul><li>#eventprofs </li></ul><ul><li>Mondays - 9:00 p.m. to 10:00 p.m. </li></ul><ul><li>Thursdays - 12:00 p.m. to 1:00 p.m. </li></ul>
  22. 26. Polls
  23. 28. Word Press
  24. 30. THANK YOU Carol Moxam Special Event Boot Camp @eventbootcamp [email_address] 416-616-6670

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