Yellow+Blue = Green, as in organic wines in recyclable packs.
Spear developed packaging that tells the Yellow+Blue story. The interlocking circles represent: The elements sun, water and earth. Unified the letterforms become the Y+B mark.
Wine descriptors and factoids wrap around the eco-friendly carton. Artisanal wine from the world's best vintners: Made with organic grapes, 93% wine 7% packaging, smaller carbon footprint costs less to ship.
The type grows up vertically to create visual impact. Signed by the Founder & President of the company, Matthew Cain.
Re-Branding included logo, Packaging, POP, Marketing & Promotional Materials, Stationary, T'shirts and Website.
Drink Well. Do Good.