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The elevator
pitch
Telling a stranger about
your speaking topic or
yourself...
...in 60 seconds
The elevator
pitch
Is it even possible to tell
a compelling message in
1 minute?
The elevator
pitch
It’s possible to tell one
in fewer than 140
characters, actually.
The elevator
pitch
How to make a pitch or speech memorable?
1.Simpl
e
1.Simpl
e
Simple?
1.Simpl
e
The curse of knowledge
1.Simpl
e
You are a student and you’re writing an article for the
school newspaper.
What headline would you use for this s...
1.Simpl
e
“School is off
tomorrow!”
1.Simpl
e
At the end of the 19th
century when the car
was invented, it wasn’t
easy to explain what it
was...
1.Simpl
e
...”a steam-driven
engine that transports
people fast” sounded
way too complex
1.Simpl
eSolution:
”horseless carriage”
2.Unexpecte
d
2.Unexpecte
d
Which are the 3 biggest economies in the world
(in descending order)
1.European Union, China, USA
2.China, E...
2.Unexpecte
dOr: who would’ve
thought?!
2.Unexpecte
d Is it, really?
“Our company wants to forge new
economic opportunities that will
sustain and grow jobs in the...
2.Unexpecte
dOr: I wouldn’t have
guessed
2.Unexpecte
dOr: another perspective
3.Concrete
3.Concrete
”I speak about energizing the
audience and help them achieve
their goals.”
”My approach is bold and I deliver
a...
3.Concrete
• Use figures: ”I’ve spoken about this topic to 82
groups”
• Use known names: ”Angelina Jolie was our goodwill
...
4.Credible
4.Credible
Authentic?
4.Credible
•Type in chat:
What makes you a credible
speaker?
You, as a person
(Esther: let’s show these one by one)
4.Credible
• Your company's reputation
• Your academic background
• Your personal knowledge
• Your publications or online
...
4.Credible
4.Credible
4.Credible
Let’s put here the formula from the Coke presentation, abou the coefficient, OK?
5.Emotional
5.Emotional
Remember the scary Twitter
story?
- [Anger]
- Outrage
- [Sadness]
- Fear
5.Emotional
Which emotion
does this
5.Emotional
”It’s humbling to know that my work
changes people’s lives.”
”When I deliver a 30-minute talk, most
of what I ...
6.Story
Forget Hollywood.
Remember the Tweet.
Anything can be a story.
6.Story
Type in chat:
What makes a story?
6.Story
”A few days ago I met a colleague, he
looked at me and said...”
”When I was at university, I thought I’d
never be ...
The 6 elements
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
SpeakerHub MasterClass: "Make your message stick"  with András Baneth
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SpeakerHub MasterClass: "Make your message stick" with András Baneth

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In this webinar session, Andras Baneth give a practical 6-part guide to making sure your message resonates both with your audience and event planners.

Andras touches on a lot of topics in this 45 minute session: from the risks of using too much jargon and abstract language, to how to tell a impactful story in a few minutes.

At the end of the session you will have a clearer idea of how to pitch yourself concisely and effectively to event organizers, and how speak engaging to your audience, so they will remember your message.

See the full recording at SpeakerHub.com: https://speakerhub.com/blog/speakerhub-masterclass-make-your-message-stick-andras-baneth

SpeakerHub MasterClass: "Make your message stick" with András Baneth

  1. 1. The elevator pitch Telling a stranger about your speaking topic or yourself... ...in 60 seconds
  2. 2. The elevator pitch Is it even possible to tell a compelling message in 1 minute?
  3. 3. The elevator pitch It’s possible to tell one in fewer than 140 characters, actually.
  4. 4. The elevator pitch
  5. 5. How to make a pitch or speech memorable?
  6. 6. 1.Simpl e
  7. 7. 1.Simpl e Simple?
  8. 8. 1.Simpl e The curse of knowledge
  9. 9. 1.Simpl e You are a student and you’re writing an article for the school newspaper. What headline would you use for this story? “All teachers are required to attend workshops each year to keep up with the latest educational methods. When they join this annual event tomorrow, the focus will be on how social media affects student’ attention span. Though students will stay at home, teachers will have many stories to share.”
  10. 10. 1.Simpl e “School is off tomorrow!”
  11. 11. 1.Simpl e At the end of the 19th century when the car was invented, it wasn’t easy to explain what it was...
  12. 12. 1.Simpl e ...”a steam-driven engine that transports people fast” sounded way too complex
  13. 13. 1.Simpl eSolution: ”horseless carriage”
  14. 14. 2.Unexpecte d
  15. 15. 2.Unexpecte d Which are the 3 biggest economies in the world (in descending order) 1.European Union, China, USA 2.China, European Union, USA 3.China, USA, European Union 4.USA, China, European Union Or: really?
  16. 16. 2.Unexpecte dOr: who would’ve thought?!
  17. 17. 2.Unexpecte d Is it, really? “Our company wants to forge new economic opportunities that will sustain and grow jobs in the face of significant global challenges”
  18. 18. 2.Unexpecte dOr: I wouldn’t have guessed
  19. 19. 2.Unexpecte dOr: another perspective
  20. 20. 3.Concrete
  21. 21. 3.Concrete ”I speak about energizing the audience and help them achieve their goals.” ”My approach is bold and I deliver an innovative way of helping minority groups.” Type in chat: Concrete?
  22. 22. 3.Concrete • Use figures: ”I’ve spoken about this topic to 82 groups” • Use known names: ”Angelina Jolie was our goodwill ambassador” • Use proportions: ”They grew faster than Google did in their first two years of operation” • Give an example of what you do, or say ‘Do you remember in the news when... Well, I was dealing with that issue on a daily basis”
  23. 23. 4.Credible
  24. 24. 4.Credible Authentic?
  25. 25. 4.Credible •Type in chat: What makes you a credible speaker? You, as a person (Esther: let’s show these one by one)
  26. 26. 4.Credible • Your company's reputation • Your academic background • Your personal knowledge • Your publications or online presence • Authenticity (general/situational) You, as a person (Esther: let’s show these one by one)
  27. 27. 4.Credible
  28. 28. 4.Credible
  29. 29. 4.Credible Let’s put here the formula from the Coke presentation, abou the coefficient, OK?
  30. 30. 5.Emotional
  31. 31. 5.Emotional Remember the scary Twitter story?
  32. 32. - [Anger] - Outrage - [Sadness] - Fear
  33. 33. 5.Emotional Which emotion does this
  34. 34. 5.Emotional ”It’s humbling to know that my work changes people’s lives.” ”When I deliver a 30-minute talk, most of what I say is forgotten. But I managed to convince only one kid not to do drugs as a result, it’s worth it.”
  35. 35. 6.Story Forget Hollywood. Remember the Tweet. Anything can be a story.
  36. 36. 6.Story Type in chat: What makes a story?
  37. 37. 6.Story ”A few days ago I met a colleague, he looked at me and said...” ”When I was at university, I thought I’d never be a speakers. But then I had this amazing professor...” ”Last time I met a government official, he asked me: don’t you just want to let this issue go? So I said...”
  38. 38. The 6 elements

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